In the world of digital accessibility, alternative text (alt text) for images stands out as a main and crucial element. In backlist conversion, the alt text is vital to ensure content inclusivity for people with visual impairments. Alt text is not such a tick box or a technical feature; it is the link that connects […]
The right infrastructure to support professional education programs
An interview with Joyce Donnellan, DVP of Education at the American College of Cardiology Maverick is building on our experience and that of associations that are leaders in the field to help our clients leverage their book, journal, and meeting content to create educational programs that provide revenue and member benefits as well as contribute […]
A Competitive Edge with the Power of Product Data Optimization
In today’s fast-paced and ever-evolving publishing landscape, staying ahead of the curve is essential for success. Publishers are constantly seeking innovative strategies to boost sales, connect with readers, and maximise revenue. In order to achieve these objectives, publishers typically utilise online ads, website, social media, or email campaigns that focus mostly on a subset of […]
Insights on new publishing models from R2R 2024
Maverick Head of EMEA Business Development, Jayne Marks, attended the Researcher to Reader to Conference 2024 where she chaired the panel, Making New Models for Scholarly Communication a Reality. Jayne shares her key takeaways in this post for Insights. You can view a video recording of the session here. There is interest from across all […]
Maverick expands senior management team to scale for growth
Dorset, UK, March 2024 – Maverick Publishing Specialists announced today the expansion of its senior management team to accommodate its continued development and robustly reinforce its ability to provide the best possible level of professional publishing expertise. Rebecca Moakes has been promoted to Head of Business Development where she will manage the company’s business development […]
Breaking Down Barriers
An Overview of the European Accessibility Act and Its Implementation Across the EU Countries (Ireland and Germany) The European Accessibility Act (EAA) is an EU Directive 2019/882 established to improve accessibility across member states for people with disabilities. Enacted with a focus on accessibility standards throughout the European Union, the EAA’s aim is to enhance access to a […]
Developing a strategy with an eye to the future
Scholarly publishing is no longer “business as usual.” Succeeding in today’s rapidly changing—and challenging—publishing environment requires a strategy. Having a business strategy can help organizations focus on the things that are important to their mission and future resilience. A successful publishing strategy often requires a multifaceted approach to all aspects of the business: Workflow and […]
Innovate to Educate: The Power of Partnerships in AMA’s Ed Hub
An interview with Julie Gill, VP Education Center Strategy and Operations AMA and Paul Gee, VP Product Management and Development of JAMA Network Scholarly associations and societies have rich educational material that has the potential to reach a bigger audience and diversify revenue. Yet, expanding these programs can be challenging, involving navigating platform complexities, updating […]
Developing content for professional education products
An interview with Jason Pointe, Publications Director, International Anesthesia Research Society Maverick is speaking with publishing executives who have developed professional education products from their existing content. Jason Pointe, Publications Director for the International Anesthesia Research Society spoke with Maverick’s Jayne Marks about their approach to content development for the society’s wide range of learning […]
New product development and the potential for AI in Professional Education
An interview with Anna Troise of the American Academy of Orthopaedic Surgeons Scholarly associations and societies are well-positioned to make use of their great content to create new products that support professional education. To help organizations take full advantage of this opportunity, Maverick is speaking with publishing executives who have successfully implemented these types of […]