The group at Maverick understood where GeoScienceWorld wanted to go, especially our vision for consistent growth across the societies, institutions, and research sectors we serve. The three-year marketing strategy and accompanying roadmap from Maverick outlined actionable steps for achieving our plans while staying true to our mission.

It was great working with the Maverick team on creating a podcast where librarians share their experiences over lockdown, and how they see the future. I haven’t done many podcasts, so the team guided me through the creative process, making sure it would fit perfectly with our other resources. From start to finish, it was a pleasure to work with them.

I would recommend Maverick to another company not just for a similar task, but all publishing issues a publisher may have encountered. Maverick‘s team has superb knowledge in all aspects of publishing business. I had an excellent experience working together with Maverick.

John Chen, Director of Development, Tech Science Press. Journal Audit

The whole Maverick team took time to fully understand our needs, showed flexibility in designing the project scope and methodology, and produced an outcome that was quickly actionable. They executed a project that met our all our stated goals within agreed timeframes and budget. I thoroughly recommend this Maverick team.

Mike Casey, Owner, NOW Publishers. Library Discovery Services Audit

The work was thorough and well-researched and it showed a clear understanding of the issue we were attempting to tackle. As expected, John proved to be the perfect man for the job. Our needs were well understood, and the final product delivered on our expectations. Would you recommend us to another company tackling a similar task? I would. If you’re considering launching a new area of your publishing program and are not sure where to start your research, analysis, and planning, the Maverick team has the expertise to both point you in the right direction and provide you with a detailed roadmap on how to get there.

Skip Maier – CEO – Human Kinetics.  New Monograph Program Feasibility Study

I would thoroughly recommend Maverick. My needs had become urgent (and) your response was both swift and right on the nose…. at the end of a 6-month project not only did we have a plan for rolling out print and digital learning resources to students and training providers, but it was fully costed, endorsed by the relevant Board, and authors had been commissioned. But for (Mark’s) experience, determination and ability to collaborate effectively, none of this would have been possible.

Chris Glennie, Programme Manager – Professional Qualification, The Chartered Institute of Legal Executives.

Maverick offers quality services and are a pleasure to work with… The work provided by Maverick is presented professionally within the scope of the project. When presented with an opportunity to offer additional insight, Maverick takes it to the next level and considers how else they can maximize the results of a project. All work is delivered on or before the projected due date.

Sara Rotjan, Assistant Marketing Director, AIP Publishing (American Institute of Physics).

From start to finish, Maverick were a pleasure to work with on this project. Lettie was always open to suggestions, made agreed upon changes quickly and always kept our working group up to date with the latest. Although there were a few delays on our side regarding some action points, she was always understanding and updated the schedule accordingly. Lettie did a great job and was a real team player throughout. We have had many situations in the past where a vendors don’t understand the internal processes we need to go through regarding data and feedback gathering, but Maverick certainly did. I would certainly recommend them to others tackling a similar task.

Marketing Director – large US based STM Publisher (USA). Survey and Whitepaper Support

Being a smaller publisher that is so focused on our domestic sales, we feel very disconnected from the international sales world. It was extremely beneficial to have Maverick, a company that we could trust send an RFP out and provide us insight into those that responded. Maverick provided feedback into how an agreement with the different options presented would work. [They were] thorough, successful, and it was a great learning experience. We particularly liked Maverick’s understanding of our needs, and the different options that were presented to us to fulfill these needs. Would you recommend us to another company tackling a similar task? “Absolutely”.

Robbie Craven – Director of Marketing and Trade Relations – FA Davis Company. ANZ Vendor Selection and Sales Support Project

How would you sum up the project? “Great. It was wonderful to have a partner who understood the space and who could help me mold some early ideas into an outcome. Lettie was particularly good at adapting to the changing needs of the project as the requirements became more clear”. Would you recommend us to another company tackling a similar task? “Yes, absolutely”.

Director of Product Strategy – Large Global STM Publisher (US) – Journals discoverability project

“The reports are comprehensive but very easy to digest, I’m very pleased with how this has turned out.”

Director of Marketing – Large UK Academic Publisher – Brand tracker online perception survey (Marketing and Market Research)

Excellent…..I was most impressed with everyone I came across at Maverick and would certainly use Maverick again for any future projects that we needed help with. You matched our needs perfectly with the knowledge and experience of our Maverick consultant. I felt very confident that Becky was doing the best job she possibly could to find out the information required. She was very thorough and always did what she said she would do on schedule. It has saved us many hours of work to get to a place where we can start to choose a new production management system. The final report was comprehensive and covered all the relevant options available to us. The language used wasn’t too technical and was pitched at the right level so everyone involved could understand what was happening throughout the project. Becky was a fantastic contact – very knowledgeable, eager to help, efficient and friendly.

Gillian Macrosson, Witherby Publishing Group. Production Management System recommendation

Your support throughout the project, and the quality of the final report – were all excellent. You were great to work with, responsive, thorough and knowledgeable about the region and the market concerned.

International Sales Manager – Large US Association Publisher (USA) Latin American Gap Analysis report

What I particularly liked was your understanding of our needs – we’re a small press that needs to maximize in-house data. Your work was quality and efficient. We would recommend you again.

Head of Sales – University Press – UK. Sales Development and Pricing Review

I am grateful to you for your team’s effort in vetting the candidates, leading the discussion and summarizing the outcome so clearly.  I look forward to your continuing support as we work toward to the conclusion of contracts for the winning bids.

President – Global Open Access Publisher. Hosting platform and Peer Review vendor selection RFP project

Many thanks for your hard work in putting the market analysis report together. Your skills and experience were extremely beneficial for me personally and for the entire project. Thanks also for stepping into the breach so quickly and effortlessly during the summer when we needed you. It was a pleasure working with you and I hope we have the opportunity to do so again.

Senior Lead Editor – high IF specialist Journal – Europe. Potential Market Development analysis report.

I feel it all went very well. I will definitely let you know if we need help in the future. I will also gladly recommend Maverick to others.

Anna Jester – Director of Sales & Marketing at eJournalPress – appointment identification and setting, Frankfurt Bookfair.

Very belatedly, I just wanted to say that I thought the report was excellent – just what I wanted in terms of practical next steps.

Marketing and Business Development Director – specialist UK based Academic Publisher – Reputation Restoration Report (Marketing / PR).

We’ve been delighted with the development of the website and the support Maverick gave us as we worked through the process. While the site has been live just a few short months, it is our intention to continue to improve functionality and enhance the user experience and will certainly work with Maverick again as we develop our plans still further.

Paul Martin, Head of Design – Research Media Ltd (UK) – new content delivery website development project (Open Source).

I thought the project went well. On time and budget and with the deliverables I asked for. Diana was a pleasure to work with, and I thought did a really good job. Her insights into CABI and our market were invaluable. Maverick will be at the top my list for future projects.

Michael Pearson, Head of Product Development – CABI – new product development market opportunity and capability assessment.

Many thanks for your report. Although you had never seen the platform we have been presented, you have understood very well the field we are interested in. A comprehensive report that will help us with our selection process greatly. You demonstrated fast, efficient, and great market knowledge that effectively filtered and complemented the in-house information at our side. I would certainly recommend you again – especially if (like us) the company does not have the resources or time to invest in research on markets and technologies it is less acquainted with.

Director of eLearning – EMEA Academic Publisher – eLearning platform review.

It has been a really good experience. It was a challenging project, undertaken in very particular circumstances, that has worked out successfully and can be something that Pearson builds on for its future growth. Overall, a very good experience. I liked the fact that, even though, through the project, we were undertaking a large transformational process, Maverick was able to adapt to new staff members/team players, new situations, new reporting lines and still get things done. I think that their ability to ensure that the project was completed in time while working in an uncertain atmosphere has impressed me the most! To be perfectly honest, I do not think that much more could be done! We were very happy with the way Maverick handled our project and I would most definitely recommend them for a similar task again. Our consultant was organized, decisive, flexible and adaptable, but also firm when she needed to be. It has been great working with her and without a doubt I would work with Maverick again.

Santiago Ruiz de Velasco, Business Development Director, Pearson Education – Transformation change and global technical implementation project (eBooks).

Maverick were a pleasure to work with. They are trustworthy, reliable and provide excellent service. We had the ability to ask questions and not feel foolish. They were very kind and offered patient support that ultimately greatly improved our legal awareness and risk management – excellent.

Head of Strategy and Partnerships – Major Academic and Business Information Publisher (UK) – 3rd party contract review.

Maverick were very good. I’ve worked with them before and have always been pleased with the result, but this experience surpassed others. The work they undertook for us challenged us to look at the business objectively, helped us to prioritize activity, and also made us face into the scale of work necessary.  The team were professional, engaged and in contact throughout – also willing to deal with ad-hoc advice/discussions along the way.

CEO – Major Academic and Business Information Publisher (UK) – Content and Workflow Analysis support.

I would recommend Maverick without hesitation. Aviva has provided excellent, high quality strategic and tactical support over the past months, requiring minimal input from me, yet always keeping me informed of progress on projects. Her knowledge of the institutional publishing market has been invaluable both to me and to the company, at a time when we needed extra support from an experienced marketer during a crucial launch campaign period.

Michelle Day – Marketing Manager – RCNi Publishing – Marketing and Market Research Support (interim role).

Martin, and his company, have been very good to work with. They understand the business and have listened very well to my business needs. I have done a wide range of projects with them. They have proven to be effective for us from small copy writing projects to large strategic projects. They seem happy to adapt to the scale you need and don’t make plans without consultation of your capabilities or budget. I have to say that they have been very easy to work with, mostly because of their industry knowledge, which is difficult to find when outsourcing.

Christel Bennett – Director of Global Content Marketing – Springer Nature – Marketing, Branding and Market Research Support.