"Insights" - The Maverick Blog

Open Access and the importance of institutional marketing

For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]

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The road to Open Access is paved with unintended consequences – Part 1

Maverick recently kicked off its new blog series on the topic of Sustainability in scholarly publishing with the post, Planning for the Future with Maverick’s Sustainability Program. In it, Maverick CEO, Rebecca Rinehart, explains how the concept of sustainability should be built into all aspects of the organization and at all levels of operations, including […]

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SSP Spotlight: Are your images accessible, searchable, and extensible?

Ensuring every reader can access all of your publications is part of the cost of doing business in today’s digital information economy — additionally, accessible publications offer a host of benefits to both consumers and content providers. Accessible content offers high value to users of all sorts, with rich metadata that is easily searched and […]

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Planning for the Future with Maverick’s Sustainability Program

Sustainability: “The ability to be maintained at a certain rate or level” (the sustainability of economic growth) – Oxford LEXICO Sustainability is a widely used term that has broad implications across all industries, as reflected in the 17 UN Sustainable Development Goals (SDGs). SDGs focus on safeguarding natural resources and maintaining an ecological balance. Scholarly publishers […]

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Managing Successful Content Platform RFPs

Maverick concludes its series on request for proposal (RFP) best practises with a post from Maverick Head of EMEA Business Development, Rebecca Moakes, that explores navigating the nuances and complexities of managing a content platform RFP along with tips to achieve a positive and fruitful experience.   In our previous posts, RFP’s for Publishing Services, Maverick […]

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Optimize content, discovery & usage with Scholarly SEO

Digital publishing is never as easy as it looks. Successful online platforms require a robust program to drive usage, drawing on the expertise of editorial and operational teams, as well as partners across a network of content and service providers. Gaps or weak links in this supply chain can undermine the performance of your publications […]

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Maximizing Resources to Publish at Pace

The current appetite for STM research and related content is insatiable; the market is hungry for more – more articles released faster with no- or low-cost access for more users via more platforms. If organizations don’t accelerate their processes, they lose subscribers or members to Google search. If researchers don’t publish quickly, they lose the […]

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RFP’s for Production Services 

In a recent post, RFP’s for Publishing Services, Maverick CEO, Rebecca Rinehart, examined the process of negotiating publishing service agreements – from identifying your goals through the steps for assessing and selecting the right publisher. In this follow-up post, Maverick Senior Associate, Stephen Laverick, leads us through the process of compiling, issuing, and assessing responses […]

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