"Insights" - The Maverick Blog

OA publishing needs Scholarly SEO

As professional and academic publishers gather in Manchester this month for the ALPSP annual conference, Maverick is busy thinking about how our services can help tackle today’s challenges facing scholarly communications. Facing the future of Open Access (OA) publishing, and preparing to scale new workflows and business models, are among publishers’ top priority topics going […]

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Open Access and the importance of institutional marketing

For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]

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