"Insights" - The Maverick Blog

Insights on an evolving 2024 landscape

The start of the new year provides an opportune time to explore key trends that Maverick forecasts as having a significant impact on scholarly publishing in 2024. We’ve pinpointed three interconnected pivotal factors driving shifts in the industry: • The evolving incentive to support higher education and R&D activities within a digital and decentralized economy […]

Read More…

Maverick’s Researcher Engagement Webinars

Engage with researchers to increase high-quality submissions Market forces are creating pressures on the scholarly publication landscape. New models like Open Access require an ever-increasing volume of submissions and published articles. Meeting the demand requires that researchers see your publications as a home for their work. Yet researchers are dealing with their own challenges, such […]

Read More…

Fostering community engagement in scholarly publishing

Scholarly publishing has always created a forum for a variety of stakeholders that play a vital role in the community. As the industry has evolved, so too have the relationships publishers have with members of the community. These changes can be transformative, offering opportunities as well as challenges in meeting mutual needs. Recognizing and embracing […]

Read More…

Highlights from R2R 2023

Maverick Senior Associate Jayne Marks participated in the recent R2R conference and provides her perspectives in this recap. Fully hybrid for the second year, the 2023 Researcher to Reader conference attracted speakers and delegates from around the world. The technology allowed for virtual/in-person discussions in small groups as well as participation via online chat with […]

Read More…

OA publishing needs Scholarly SEO

As professional and academic publishers gather in Manchester this month for the ALPSP annual conference, Maverick is busy thinking about how our services can help tackle today’s challenges facing scholarly communications. Facing the future of Open Access (OA) publishing, and preparing to scale new workflows and business models, are among publishers’ top priority topics going […]

Read More…

Open Access and the importance of institutional marketing

For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]

Read More…

Top