Develop the most effective approach for your business with top-level strategic support from Maverick.
Whether you need support in creating a new approach or product, advice on expanding or adapting your existing publishing strategy to meet a changing market, or guidance implementing new partnerships or programs, we can help.
Recognizing that each organisation’s specific requirements may vary, examples of only some of the areas Maverick can support you include:
- Performing market research to provide intelligence on industry insights and your competitive landscape to inform strategic decision-making.
- Providing strategic advice on marketing, branding, and positioning - plus marketing tactics (eMarketing, Content Marketing, Social Media execution) to provide the best and most cost-effective results.
- Creating go-to-market strategies and plans; use cases; white papers; and messaging and positioning by sector, region and/or target constituent.
- Defining what 'digital' means to your business and how to achieve it.
- Implementing a digital first XML workflow.
- Balancing a complementary mix of products and formats to build market strength.
Content Commissioning and Acquisition
- Building a target list based on market research and leveraging existing strengths.
- Acquiring new titles and series from leading authors and authorities.
- Providing full service from product definition, content models and formats, to author management and project development.
- Evaluating existing agreements and partnerships to identify potential value.
- Developing strategies and options for partnering or outsourcing and managing the RFP or tender process.
- Creating opportunities with industry vendors—from researcher tools to content conversion to platform providers.
- Evaluating workflow to maximize cost-effectiveness and efficiency.
- Developing business models and pricing structures, as well as the supporting processes and procedures.
- Establishing integration and migration strategies with existing products and services.
- Ensuring research integrity and diversity are built into the business.
Mergers and Acquisitions Support
- Identifying potential titles / portfolios of potential interest.
- Performing gap analysis to target acquisition efforts.
- Providing acquisitions support and management, product development.
- Guiding company level M+A consultancy and prospecting.
Diversity & Inclusion Analysis and Monitoring
Maverick Publishing Specialists has partnered with Umbrella Analytics, whose ground-breaking AI allows for diversity and inclusion analysis, monitoring, and advice for remediation.
- Identify demographic gaps in your output and target commissioning activity to effect change.
- Reduce bias by ensuring diversity in your reviewer network.
- Review the makeup of your Editorial Boards and audit for diversity.
- Help organizations create a healthier culture of inclusion.