"Insights" - The Maverick Blog

The right infrastructure to support professional education programs

An interview with Joyce Donnellan, DVP of Education at the American College of Cardiology Maverick is building on our experience and that of associations that are leaders in the field to help our clients leverage their book, journal, and meeting content to create educational programs that provide revenue and member benefits as well as contribute […]

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Innovate to Educate: The Power of Partnerships in AMA’s Ed Hub

An interview with Julie Gill, VP Education Center Strategy and Operations AMA and Paul Gee, VP Product Management and Development of JAMA Network Scholarly associations and societies have rich educational material that has the potential to reach a bigger audience and diversify revenue. Yet, expanding these programs can be challenging, involving navigating platform complexities, updating […]

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Developing content for professional education products

An interview with Jason Pointe, Publications Director, International Anesthesia Research Society Maverick is speaking with publishing executives who have developed professional education products from their existing content. Jason Pointe, Publications Director for the International Anesthesia Research Society spoke with Maverick’s Jayne Marks about their approach to content development for the society’s wide range of learning […]

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New product development and the potential for AI in Professional Education

An interview with Anna Troise of the American Academy of Orthopaedic Surgeons Scholarly associations and societies are well-positioned to make use of their great content to create new products that support professional education. To help organizations take full advantage of this opportunity, Maverick is speaking with publishing executives who have successfully implemented these types of […]

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Insights on an evolving 2024 landscape

The start of the new year provides an opportune time to explore key trends that Maverick forecasts as having a significant impact on scholarly publishing in 2024. We’ve pinpointed three interconnected pivotal factors driving shifts in the industry: • The evolving incentive to support higher education and R&D activities within a digital and decentralized economy […]

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Maverick’s Researcher Engagement Webinars

Engage with researchers to increase high-quality submissions Market forces are creating pressures on the scholarly publication landscape. New models like Open Access require an ever-increasing volume of submissions and published articles. Meeting the demand requires that researchers see your publications as a home for their work. Yet researchers are dealing with their own challenges, such […]

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Fostering community engagement in scholarly publishing

Scholarly publishing has always created a forum for a variety of stakeholders that play a vital role in the community. As the industry has evolved, so too have the relationships publishers have with members of the community. These changes can be transformative, offering opportunities as well as challenges in meeting mutual needs. Recognizing and embracing […]

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Global distribution options for US-based small publishers, university presses, societies & associations

Maverick Senior Associate, Michael Geelan, argues that there has never been a better moment for small presses and not-for-profits to review their approach to reaching and servicing customers located outside North America. In a new whitepaper for Maverick, Michael reflects upon the limitations to expansion of the past and argues that, today, the pandemic-driven explosion […]

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