"Insights" - The Maverick Blog

Beyond the horizon: Challenges and opportunities of tomorrow

In Maverick’s 2024 trends report, we identified several factors shaping the industry’s evolution. These included the continued growth of OA adoption, the lack of resilience in the financial framework, and emerging challenges to the credibility and integrity of the scholarly record. These foundational dynamics remain influential and continue to underpin many of the key trends […]

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Peer review success through editor training and workshops

Engaging with editorial board members is a key element to running a successful journal. Providing initial onboarding training to new members supports their understanding of how the journal operates, provides guidance on what constitutes a productive review, and highlights the journal’s aims for future publications. Alongside this, editors may also receive technical support around operating […]

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Is your magazine working hard enough for you?

Society magazines—print and digital—can be an effective tool for reaching out to members, for recruitment, showcasing meeting highlights, and driving traffic to content. They can be a source of revenue, both directly through advertising, and indirectly, through building a member base and promoting usage of content in other publications. However, many societies are not taking […]

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The right infrastructure to support professional education programs

An interview with Joyce Donnellan, DVP of Education at the American College of Cardiology Maverick is building on our experience and that of associations that are leaders in the field to help our clients leverage their book, journal, and meeting content to create educational programs that provide revenue and member benefits as well as contribute […]

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Innovate to Educate: The Power of Partnerships in AMA’s Ed Hub

An interview with Julie Gill, VP Education Center Strategy and Operations AMA and Paul Gee, VP Product Management and Development of JAMA Network Scholarly associations and societies have rich educational material that has the potential to reach a bigger audience and diversify revenue. Yet, expanding these programs can be challenging, involving navigating platform complexities, updating […]

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Developing content for professional education products

An interview with Jason Pointe, Publications Director, International Anesthesia Research Society Maverick is speaking with publishing executives who have developed professional education products from their existing content. Jason Pointe, Publications Director for the International Anesthesia Research Society spoke with Maverick’s Jayne Marks about their approach to content development for the society’s wide range of learning […]

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New product development and the potential for AI in Professional Education

An interview with Anna Troise of the American Academy of Orthopaedic Surgeons Scholarly associations and societies are well-positioned to make use of their great content to create new products that support professional education. To help organizations take full advantage of this opportunity, Maverick is speaking with publishing executives who have successfully implemented these types of […]

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Insights on an evolving 2024 landscape

The start of the new year provides an opportune time to explore key trends that Maverick forecasts as having a significant impact on scholarly publishing in 2024. We’ve pinpointed three interconnected pivotal factors driving shifts in the industry: • The evolving incentive to support higher education and R&D activities within a digital and decentralized economy […]

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Maverick’s Researcher Engagement Webinars

Engage with researchers to increase high-quality submissions Market forces are creating pressures on the scholarly publication landscape. New models like Open Access require an ever-increasing volume of submissions and published articles. Meeting the demand requires that researchers see your publications as a home for their work. Yet researchers are dealing with their own challenges, such […]

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