In Maverick’s 2024 trends report, we identified several factors shaping the industry’s evolution. These included the continued growth of OA adoption, the lack of resilience in the financial framework, and emerging challenges to the credibility and integrity of the scholarly record. These foundational dynamics remain influential and continue to underpin many of the key trends […]
Is your magazine working hard enough for you?
Society magazines—print and digital—can be an effective tool for reaching out to members, for recruitment, showcasing meeting highlights, and driving traffic to content. They can be a source of revenue, both directly through advertising, and indirectly, through building a member base and promoting usage of content in other publications. However, many societies are not taking […]
Developing a strategy with an eye to the future
Scholarly publishing is no longer “business as usual.” Succeeding in today’s rapidly changing—and challenging—publishing environment requires a strategy. Having a business strategy can help organizations focus on the things that are important to their mission and future resilience. A successful publishing strategy often requires a multifaceted approach to all aspects of the business: Workflow and […]
Insights on an evolving 2024 landscape
The start of the new year provides an opportune time to explore key trends that Maverick forecasts as having a significant impact on scholarly publishing in 2024. We’ve pinpointed three interconnected pivotal factors driving shifts in the industry: • The evolving incentive to support higher education and R&D activities within a digital and decentralized economy […]