"Insights" - The Maverick Blog

Sustainability through automation

Maverick has identified several important themes recurring in conversations about sustainability relating to the tools at our disposal to inform decision making and to reposition supply chains within a sustainable framework. In this post we provide a view on workflow automation and how it can assist organisations in their transition to sustainable digital economies. Towards […]

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Scholarly SEO Takes Center Stage

Scholarly SEO has become an important business practice for today’s scholarly publishers. Since users can only utilize what they can find, a strategic approach to optimizing the visibility and discoverability of your content is essential. At the recent SSP Annual Conference New and Noteworthy Products session, Maverick Senior Associate Lettie Y. Conrad, Ph.D., presented an […]

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Open Access and the importance of institutional marketing

For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]

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SSP Spotlight: Are your images accessible, searchable, and extensible?

Ensuring every reader can access all of your publications is part of the cost of doing business in today’s digital information economy — additionally, accessible publications offer a host of benefits to both consumers and content providers. Accessible content offers high value to users of all sorts, with rich metadata that is easily searched and […]

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Planning for the Future with Maverick’s Sustainability Program

Sustainability: “The ability to be maintained at a certain rate or level” (the sustainability of economic growth) – Oxford LEXICO Sustainability is a widely used term that has broad implications across all industries, as reflected in the 17 UN Sustainable Development Goals (SDGs). SDGs focus on safeguarding natural resources and maintaining an ecological balance. Scholarly publishers […]

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Managing Successful Content Platform RFPs

Maverick concludes its series on request for proposal (RFP) best practises with a post from Maverick Head of EMEA Business Development, Rebecca Moakes, that explores navigating the nuances and complexities of managing a content platform RFP along with tips to achieve a positive and fruitful experience.   In our previous posts, RFP’s for Publishing Services, Maverick […]

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Optimize content, discovery & usage with Scholarly SEO

Digital publishing is never as easy as it looks. Successful online platforms require a robust program to drive usage, drawing on the expertise of editorial and operational teams, as well as partners across a network of content and service providers. Gaps or weak links in this supply chain can undermine the performance of your publications […]

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