Maverick Case Studies

Creating an effective social media strategy

A nonprofit association sought Maverick’s help in managing the social media efforts around their published journals and other vehicles, such as newsletters and podcasts. Goals With numerous team members posting to the social media accounts, restoring brand consistency for the journals and organization was a central goal of the project. Other goals included expanding visibility […]

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An organizational approach to OA

A North American not-for-profit publisher reached out to Maverick for support in planning for a wholesale transition to open-access publishing. They had a clear idea of where they wanted to get to with an ambitious timeline to deliver change. To meet their objectives, they knew they needed to develop a clear strategy with actionable goals […]

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Enterprise Content Management System RFP

A leading international education provider sought Maverick’s support in developing a Request for Proposal (RFP) to select a new Enterprise Content Management System (ECMS). The primary project objectives were to elicit all content strategies, align these strategies with the high-level functional requirements, and validate, enhance, and finalize the functional requirements as input for the RFP […]

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Open Access Business Case

A North American university press reached out to Maverick for support in developing a sustainable business plan to move their journals to fully open access. They had been registered as transformative journals and were moving in the right direction but not as quickly as they wanted. GOALS It was important to the Press that the […]

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Platform Migration: A Model Case Study for Societies

The American Association of Immunologists moved more than 100 years of journal content from Highwire Press to the Silverchair platform following a well-organized and orchestrated plan that involved a network of third-party providers working with a small in-house team and a professional project manager. Maverick was selected to provide ongoing project management support of the […]

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Case Study AI & NLP Market Analysis

A premier US-based STM publisher sought Maverick’s support in exploring the market for AI/NLP technologies with the functionality to automate parts of the manuscript submission process and determine the appropriate editorial route. Along with a technology review, Maverick conducted a broader assessment of the publishing industry to explore which options had been implemented to tackle similar […]

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Case Study Productizing TDM

A leading US society sought research assistance from Maverick to develop a go-to-market strategy to efficiently and competitively productize their text and data mining (TDM) services for B2B access to their content. This approach would provide a new way to reach the academic and corporate market. It would also have the additional benefit of monetization […]

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Journal Scholarly SEO

A large society publisher that recently migrated to a new platform experienced a significant loss in organic traffic compared to the performance of their previous journal sites. Following efforts to identify gaps in metadata architecture and distribution, Maverick was asked to evaluate mainstream search engine optimization to recapture organic traffic. REVIEW The project involved a […]

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