In today’s fast-paced and ever-evolving publishing landscape, staying ahead of the curve is essential for success. Publishers are constantly seeking innovative strategies to boost sales, connect with readers, and maximise revenue. In order to achieve these objectives, publishers typically utilise online ads, website, social media, or email campaigns that focus mostly on a subset of […]
OA publishing needs Scholarly SEO
As professional and academic publishers gather in Manchester this month for the ALPSP annual conference, Maverick is busy thinking about how our services can help tackle today’s challenges facing scholarly communications. Facing the future of Open Access (OA) publishing, and preparing to scale new workflows and business models, are among publishers’ top priority topics going […]