Maverick Publishing Specialists
Maverick provides strategic consulting and operational outsource services for the publishing industry. Comprised of publishing industry specialists with expertise across all areas of print and electronic information, Maverick can help you achieve your strategic and business goals.
Arranged over four divisions – Strategy, Marketing, Technology/Content and Publisher Relations/Sales Support – Maverick helps publishers, solution providers and intermediaries from all geographies and market sectors meet their corporate objectives.
Whether you have a defined project in mind or simply want to explore ideas, we welcome the opportunity to discuss how we can use our expertise to help you achieve your goals.
Publishing & Business Strategy
Publishing, digital transformation, C-suite strategic consultancy and product and strategy development.
Marketing Support
Including marketing strategy, market research, marketing communications and campaigns, PR and media support and social media.
Technology & Content
Content production and editorial workflow analysis, product development, vendor selection and RFP management.
Sales Support
Sales consultancy, direct sales representation, pricing, market analysis, distribution management, business development and commercial sales.
Publisher Relations
Ongoing publisher partner account management services, pricing, product development and distribution strategies, contract negotiaition and execution, licensing and rights management.
Societies & Associations
Our team can help identify sources of revenue, content development, work flow efficiencies, membership growth strategies and cost-effective best practices.
Book strategy in 2025: What gets discovered gets read
In 2025, academic books are experiencing a shift that mirrors, and in some ways exceeds, the transformation journals went through…From CNCI to Collab-CNCI: A smarter way to assess research impact
Measuring the true impact of academic research has always been a challenge. While citations are the most commonly used metric,…Highlights from R2R 2025
Jayne Marks, Maverick’s Head of EMEA Business Development and a member of R2R’s 2025 advisory board, provides her thoughts on…Highlights from R2R 2025
Jayne Marks, Maverick’s Head of EMEA Business Development and a member of R2R’s 2025 advisory board, provides her thoughts on…Insights from The London Book Fair 2025
The London Book Fair once again provided a platform for stimulating, insightful, and forward-thinking conversations about the state of scholarly…New survey assesses the technology needs of small and medium-sized publishers
Maverick and Scholastica have partnered on a global survey, Technology Needs of Small and Medium Journal Publishers. The survey runs…Book strategy in 2025: What gets discovered gets read
In 2025, academic books are experiencing a shift that mirrors, and in some ways exceeds, the transformation journals went through…From CNCI to Collab-CNCI: A smarter way to assess research impact
Measuring the true impact of academic research has always been a challenge. While citations are the most commonly used metric,…Insights from The London Book Fair 2025
The London Book Fair once again provided a platform for stimulating, insightful, and forward-thinking conversations about the state of scholarly…Developing trends, industry insights, and inside information from Maverick
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Clients
Some of the publishers, service providers and intermediaries we have worked with. For our full client list, click here...
