The publishing industry is changing faster than at any point in recent history. What has worked in the past may not work in the new landscape.

To stay ahead of the competition and grow your business requires the right intelligence, strategy, and marketing approach for your target market. It’s a big challenge but Maverick can help with specialized service lines covering everything from research to tactical execution.

As your marketing partner, Maverick offers a complete range of services that can be carried out independently or in combination, depending on your marketing needs.

Market Research

Our market research services provide you with the intelligence you need to inform strategic decisions, helping you to act on results quickly and focus your sales and marketing effort on the areas where you will achieve the best results.

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Strategic Marketing

Maverick brings a deep understanding of the publishing business to develop valuable intelligence for your specific needs, along with strategies and plans to utilize it for maximum benefit.

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Marketing Communications & Campaigns

We can create customized marketing materials using our in-house copywriting and design services.  We execute appropriate campaigns that ensure that your marketing messages are delivered effectively to your target audience.

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PR & Media Support and Outreach

With our network of media contacts, we can develop effective PR strategies and campaigns to ensure that your company and product brands achieve maximum coverage across all of the key trade, commercial and online press.

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Social Media

Understanding how to effectively use Social Media in your business practices is a challenge faced by publishers both large and small.  Maverick’s social media services can help you to identify your key challenges and develop strategies that are best placed to meet both your organisational and customer needs.  Maverick can advise on tried and tested best practice models that will help you get the most out of this media.

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