The publishing industry is changing faster than at any point in recent history. What has worked in the past may not work in the new landscape.
To stay ahead of the competition and grow your business requires the right intelligence, strategy, and marketing approach for your target market. It’s a big challenge but Maverick can help with specialized service lines covering everything from research to tactical execution.
As your marketing partner, Maverick offers a complete range of services that can be carried out independently or in combination, depending on your marketing needs.
Market Research
Our market research services provide you with the intelligence you need to inform strategic decisions, helping you to act on results quickly and focus your sales and marketing effort on the areas where you will achieve the best results.
Strategic Marketing
Maverick brings a deep understanding of the publishing business to develop valuable intelligence for your specific needs, along with strategies and plans to utilize it for maximum benefit.
Marketing Communications & Campaigns
We can create customized marketing materials using our in-house copywriting and design services. We execute appropriate campaigns that ensure that your marketing messages are delivered effectively to your target audience.
PR & Media Support and Outreach
With our network of media contacts, we can develop effective PR strategies and campaigns to ensure that your company and product brands achieve maximum coverage across all of the key trade, commercial and online press.
Social Media
Understanding how to effectively use Social Media in your business practices is a challenge faced by publishers both large and small. Maverick’s social media services can help you to identify your key challenges and develop strategies that are best placed to meet both your organisational and customer needs. Maverick can advise on tried and tested best practice models that will help you get the most out of this media.
Maverick & Research Consulting Partnership
Research Consulting is a mission-driven research and scholarly communication consultancy who work with national and international organisations to help them make the most of their research processes and findings. Their work covers all aspects of the research life-cycle – including policy, funding, management, publishing, and knowledge exchange.
Let Maverick provide your interim support needs
Maverick’s Interim Support Services can provide interim services at all levels of the publishing spectrum. Whether you are confronting staff on leave, hiring freezes, special projects, or just the prolonged time involved in filling vacancies, Maverick's publishing professionals are trained and ready to step in and get the job done.
Let Maverick's global network help keep your organisation on track and on schedule with a full range of professional support services.