Maverick has identified several important themes recurring in conversations about sustainability relating to the tools at our disposal to inform decision making and to reposition supply chains within a sustainable framework. In this post we provide a view on workflow automation and how it can assist organisations in their transition to sustainable digital economies. Towards […]
Scholarly SEO Takes Center Stage
Scholarly SEO has become an important business practice for today’s scholarly publishers. Since users can only utilize what they can find, a strategic approach to optimizing the visibility and discoverability of your content is essential. At the recent SSP Annual Conference New and Noteworthy Products session, Maverick Senior Associate Lettie Y. Conrad, Ph.D., presented an […]
Senior Publishing Executive, Michael Geelan, Joins Maverick Publishing Specialists
Maverick Publishing Specialists Ltd, announced today the addition of Michael Geelan as Senior Associate to its team of industry specialists. As Maverick Publishing Specialists continue to develop and expand its senior team of leading Industry experts, they are delighted that Michael Geelan has agreed to join Maverick with immediate effect. Michael is an extremely experienced […]
Open Access and the importance of institutional marketing
For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]
Top trends to emerge from SSP 2022
The Society for Scholarly Publishing Annual Meeting was back as an in-person event this year and attendees were happy to once again share information and collaborate face-to-face. Andrea Chiarelli, Ph.D., Senior Consultant at Maverick’s research partner Research Consulting, was in attendance throughout the conference and was instrumental in developing and facilitating a popular panel discussion […]
Simple ways to make your supply chain more sustainable
Maverick continues its series on Sustainability in scholarly publishing and how the concept should be factored into all aspects of the organization and at all levels of operations. In this latest installment, Maverick Senior Associate, Simon Crump, draws from his 25+ years in production and supply chain management roles to reveal some simple steps publishers […]
The road to Open Access is paved with unintended consequences
Maverick recently kicked off its new blog series on the topic of Sustainability in scholarly publishing with the post, Planning for the Future with Maverick’s Sustainability Program. In it, Maverick CEO, Rebecca Rinehart, explains how the concept of sustainability should be built into all aspects of the organization and at all levels of operations, including […]
SSP Spotlight: Are your images accessible, searchable, and extensible?
Ensuring every reader can access all of your publications is part of the cost of doing business in today’s digital information economy — additionally, accessible publications offer a host of benefits to both consumers and content providers. Accessible content offers high value to users of all sorts, with rich metadata that is easily searched and […]
Meet us at UKSG and SSP 2022
The spring conference season is here and Maverick’s global network of Associates is gearing up for in-person meetings at the annual conferences for both UKSG and Society for Scholarly Publishing. Maverick is participating in four sessions on June 2nd and 3rd at SSP and we hope you can join us for one or more of […]
Scholarly SEO: Changes to web browsers and how publishers should respond
You have likely encountered changing privacy protections across the web — maybe that login you previously saved doesn’t recognize you, or maybe you’ve come across news that suggests Apple’s policy changes are likely to undermine ad-driven platforms like Meta and Google search. When it comes to adapting to new privacy protections coming into our web […]