Scholarly SEO has become an important business practice for today’s scholarly publishers. Since users can only utilize what they can find, a strategic approach to optimizing the visibility and discoverability of your content is essential.
At the recent SSP Annual Conference New and Noteworthy Products session, Maverick Senior Associate Lettie Y. Conrad, Ph.D., presented an overview of Scholarly SEO. Operating from the simple premise that, to be successful in digital scholarly publishing today, your products must demonstrate robust online usage, Lettie made the case for the importance of Scholarly SEO services – from pain points to actionable solutions.
You can view her presentation on Maverick’s YouTube channel.
For further reading, see her Scholarly SEO posts for Maverick’s Insights blog: