The start of the new year provides an opportune time to explore key trends that Maverick forecasts as having a significant impact on scholarly publishing in 2024. We’ve pinpointed three interconnected pivotal factors driving shifts in the industry: • The evolving incentive to support higher education and R&D activities within a digital and decentralized economy […]
Academic discourse after Twitter
TL: DR: Twitter is moving away from the role that made it useful for scientists and academics, but this opens the way for something better and everything will be fine. Whether you feel that Twitter (now X) is experiencing a pretty brutal business transformation that will see it emerge, phoenix-like, as the everything-app we’ve all […]
A strong finish to 2023
2023 will soon be coming to a close but there is still plenty of time to accomplish all of your goals and finish the year strong. We are currently executing a number of short-term projects for many of our clients before their 2023 budget window closes and can do the same for you. Scholarly publishing […]
Open Access and the importance of institutional marketing
For a while now we’ve been hearing from some publishers that they’re focusing their marketing efforts on researchers and authors, and that institutional marketing is no longer important. We’d like to offer a different viewpoint. Open Access (OA) doesn’t change the fact that publishers need to keep this vital channel with institutions open. At the […]