Duncan has spent more than 30 years in STM and professional publishing, delivering growth as a publishing and marketing director in both large multinational and professional society settings.
Most recently, Duncan has led Evidence-based Networks Ltd, a specialist publisher in healthcare, delivering major World Bank projects in Central Asia and winning multiple awards for books in the field of oncology. Previously he was the Publishing Director at the British National Formulary (BNF), the leading healthcare reference in the world and a joint venture between the BMJ Group, Royal Pharmaceutical Society and the Royal College of Paediatrics and Child Health. His responsibilities included the migration to digital forms, a new contract with the UK NHS, and international growth including the launch of the New Zealand Formulary.
Duncan has published in a wide range of academic and professional markets including medicine, engineering, business and management, science and technology. In all of these he has championed the development of publishing strategies that put the professional community at the heart, using their expertise to sift key evidence and decide on best practice; then using the best publishing tools to bring the right information to the appropriate point in the professional workflow to allow better decisions.
As a marketing director at Elsevier for many years Duncan oversaw the growth of digital marketing and championed the role of sales and channel promotions, as well as developing direct and non-traditional ways to reach readers. At the BNF he worked closely with sales colleagues to develop licensing options using XML as the basis for apps and embedded content use.
Duncan’s expertise lies in spotting opportunities for growth, working with stakeholders in a profession to create a new offering, finding and working with the right authors and organisations, deciding on the right way to bring the information to the professional workflow, moving from print to digital forms by using the best new publishing technologies, and winning professionals over to new knowledge products.