Maverick The Team

Martin Marlow

President and Principal

Martin Marlow is the President and Principal of Maverick Publishing Specialists. He oversees the overall organisation, coordinates the Associate teams, and often works as the lead analyst on a number of key assignments. With over 38 years senior management experience in publishing and electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.

He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.

Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press – commenting on sales, marketing and market development strategies, new product innovation and developing industry trends. He was noted as one of 5 “key thought leaders” in the information industry in the UKSG’s Management Handbook, and is frequently consulted to provide his views and opinions on the future of electronic publishing and the industry as a whole.

Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.

Rebecca Moakes

CEO

Rebecca is an accomplished senior publishing professional specialising in developing cutting-edge digital resources and delivering B2B and B2C products and services. With over 16 years’ experience working for and with publishers, she offers a combination of strategic, commercial and technical insights to deliver measurable business goals.

She has a proven track record of facilitating collaborative relationships between technical and business teams; informing product development through marketing intelligence and web analytics; and translating business requirements into user stories. As a champion of agile, and UCD, she has engaged extensively with end users through focus groups, interviews and usability testing to ensure a seamless experience which supports the product vision.

During her role at Taylor & Francis, as a Senior Digital Product Manager, she drove forward the digital collections product portfolio, designing and launching new primary archive resources for the global research market. She also implemented key enhancements to the journals platform such as delivering article metrics, automated open access, e-commerce support for ANZ dollars and enabled alternative publishing models.

Prior to this role she worked at Atypon as an Account Manager and Blackwell Publishers as the Electronic Production Editor. In both of these companies Rebecca managed major content migration projects for both books and journals, including transforming 381 journals into a fully XML workflow, and moving content onto new hosting environments. She was instrumental in optimizing content processes, establishing new quality standards, providing extensive technical support and online publishing expertise.

Lisa Cumming

Director of Finance

Lisa is CIMA qualified accountant with over ten years UK and international publishing industry experience.

She has recently returned to the UK from Australia where she worked for a number of years as a Financial Controller for Warner Chappell; the music publishing arm of Warner Music Group. She’s well versed in all facets of accounting having been the sole finance employee at the Australia office of this multinational conglomerate.

Prior to this she held senior accountant roles in an events management company and a residential home builder in between exploring Australia and New Zealand in a campervan.

Before leaving the UK in 2010 she qualified as a Management Accountant working for Imagine Publishing; the specialist videogames and lifestyle publisher.

Jayne Marks

Senior Associate, Head of Business Development EMEA

Jayne brings over 40 years of scholarly publishing experience to Maverick.  She has worked at senior levels in a variety of companies helping to devise and deliver on business strategies tailored for different markets.  Throughout her career Jayne has responded to ever changing market environments by developing new product, sales or content strategies to maximize new opportunities.

Jayne has worked on all aspects of journal publishing focusing particularly on journal development and strategy.  More recently her focus has been on helping journals and societies to respond to the new requirements from funders for more open publications linked to data sets.  Jayne has worked with a wide variety of society and association partners to help craft publications that meet the needs of their specific markets and members, spanning disciplines from the basic sciences to social sciences and most recently to the unique challenges of clinical medicine.

Starting as a copy editor and proof-reader, Jayne spent a number of years as a managing editor, helping to managing the peer review process.  She then moved to Macmillan, where she worked in a variety of roles on journals and books.  In the 1990’s Jayne was a director of the newly formed Nature Publishing Group and managed a range of Nature journals in both the UK and US.  She then spent three years as the founding director of MPS Technologies – an off shoot of Macmillan Production in India – developing new services to meet the needs of book and journal publishers.

Jayne then moved to the US to work for SAGE Publishing as VP Journals.  Here she helped to expand their journal portfolio and introduce open access journals to the group.  For the last 10 years, Jayne worked as Vice President for Wolters Kluwer Health Learning, Research and Practice, overseeing a broad portfolio of journals, working with medical society partners and introducing new product options to help diversify traditional revenue streams.

Jayne’s primary focus has been on understanding the needs of the customers and markets that her products serve and ensuring they evolve to meet changing needs.

 

Nancy Roberts

Senior Associate, Head of Content & Technology Division

Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, following on from the completion of her postgraduate publishing diploma at West Herts College. Her experience encompasses a wide spectrum of sectors, from children’s to trade to academic, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. She therefore has a global view of the publishing industry and brings a uniquely broad perspective gained from across the different sectors in which she has worked.

Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. She also enjoys providing personal coaching and support to first time managers and leaders. She has a PhD in Postcolonial Feminist Literary Theory and is currently an EMBA student at Cranfield University.

Rick Naylor

Head of Marketing

Rick brings to Maverick product and brand marketing knowledge and expertise acquired from over two decades of helping companies in multiple industries achieve ambitious business goals by building successful marketing organizations from the ground up. His strengths in messaging, publicity, content, digital, CRM, advertising, social media and other tactics make for consistently robust and cohesive marketing plans and high-return campaign execution. With a passion for innovative initiatives that push the creative envelope, he has held senior-level marketing roles and managed the marketing for a wide range of scholarly publishing products and services.

 

Rebecca Rinehart

Senior Associate

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing—book, journals, periodicals, and online—with emphasis on strategic alignments with societies and associations. She is the former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioral science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products.

Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.

Rebecca also served as Senior Director of Publications at The American College of Obstetricians and Gynecologists, managing a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology. Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions.

George Farina

Senior Associate (USA)

George Farina has demonstrated his business development and leadership acumen across executive level positions of substantial scope and responsibility both for major global STM publishers as well as distributors. His corporate experience includes senior level sales/marketing and business development positions with iGroup (Asia Pacific) Ltd (marketing and distribution to academic libraries throughout Asia, E-book licensing, US start-up publishing operations and finance support); Joint Commission Resources (healthcare accreditation and patient safety publishing, e-learning and training); Lippincott Williams & Wilkins (clinical medicine/nursing publishing); Thomson International Publishing (university textbooks/professional reference publishing) as well as eight years living in Tokyo and working with Longman/Pearson (ELT publishing).

With a keen understanding of key market and business drivers, George has risen to the level of complete P&L responsibility for business units in excess of $100 million. He is skilled in strategic planning and in developing and executing growth strategies yielding significant increases in revenues and profits.

He has extensive global experience, is well versed in the details of international expansion, distributor networks and global partnering, and is recognized for cost-effective sales expansion into new markets, restructuring and building sales organizations that achieve targets, hands-on development of senior level, high profile customer relationships and excellence in customer service.

Stephen Laverick

Senior Associate

Stephen has over 20 years’ experience in scholarly publishing with time spent working in both the UK and China.

Primarily focused on digital publishing solutions, during his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China subsidiary through the migration of production work and accompanying training of local staff, to the creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

Stephen later moved on to work with Edanz Editing, again based in Beijing, as Integration Manager. Here, his main role was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen is also well versed in budget management, cross-departmental reporting and has had ongoing regular involvement in strategic planning initiatives for business development within his organisations.

Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.

Martin Davies

Senior Associate

Martin has over 30 years’ experience of working in the publishing industry. He has worked in a range of sectors including professional, academic, medical, and educational publishing. Before joining Maverick, his latest role was Head of Digital Learning Products at the IET (Institution of Engineering and Technology) and has previously held e-Learning Director and Publisher roles at Wiley and Editorial Director and Publisher roles at Hodder Education.

Martin has wide-ranging experience from researching and launching e-commerce enabled digital learning platforms, developing textbook programmes for the school, FE and HE sectors in both domestic and international markets as well as the development of professional health sciences book and journal products for global consumption. Additionally, Martin has in-depth knowledge of working collaboratively with membership organisations, digital learning platforms and authoring tools, agile product development, running RFP and tendering exercises and market research projects both in the UK and internationally.

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