Maverick The Team

Andrea Eastman-Mullins

Senior Affiliate Associate

Andrea is a digital publishing and e-learning professional with over 25 years of experience in all aspects of aggregated collections for teaching and research. In executive and product management roles for ProQuest, Alexander Street Press, Chadwyck-Healey, and SIRS, she developed over 300 library databases including the first streaming video and audio collections for academic libraries. Most recently, Andrea launched West End Learning, a new business providing services and products to accelerate the adoption of OER and affordable learning resources.

Andrea is interested in improving access to education through open pedagogy, libraries, and archives. She holds a Master’s degree from the University of Michigan in Higher Education Administration with a focus on Instructional Design. Her graduate work included research on the peer review process of MERLOT.org, one of the first aggregations of digital learning objects. Andrea also led faculty development initiatives statewide with the University of North Carolina’s Teaching and Learning with Technology Collaborative.

At ProQuest, Andrea was Vice President, Product Management for an $80M product line used globally in K-12, higher education, and public libraries. Prior to her work with ProQuest, Andrea was COO with Alexander Street, leading strategic planning and execution of all publishing plans. Andrea oversaw the Production, Software Development, and Human Resources departments including a staff of 50+ and all product budgets. She was a key member of the Executive Team that grew the business from $5M to $30M before it sold to ProQuest.

Andrea has been a speaker at Charleston, ER&L, UKSG, MLA, and EDUCAUSE and was interviewed for articles on OER in Against the Grain and Research Information.

George Farina

Senior Associate (USA)

George Farina has demonstrated his business development and leadership acumen across executive level positions of substantial scope and responsibility both for major global STM publishers as well as distributors. His corporate experience includes senior level sales/marketing and business development positions with iGroup (Asia Pacific) Ltd (marketing and distribution to academic libraries throughout Asia, E-book licensing, US start-up publishing operations and finance support); Joint Commission Resources (healthcare accreditation and patient safety publishing, e-learning and training); Lippincott Williams & Wilkins (clinical medicine/nursing publishing); Thomson International Publishing (university textbooks/professional reference publishing) as well as eight years living in Tokyo and working with Longman/Pearson (ELT publishing).

With a keen understanding of key market and business drivers, George has risen to the level of complete P&L responsibility for business units in excess of $100 million. He is skilled in strategic planning and in developing and executing growth strategies yielding significant increases in revenues and profits.

He has extensive global experience, is well versed in the details of international expansion, distributor networks and global partnering, and is recognized for cost-effective sales expansion into new markets, restructuring and building sales organizations that achieve targets, hands-on development of senior level, high profile customer relationships and excellence in customer service.

Maria Hatfield

Senior Associate

Maria has over 17 years of experience working in the academic and scholarly sector in various roles including publisher & vendor relations, product, account, business development, and senior management. She started in the industry managing the Title Information Department for the subscription agent, WT Cox Information Services and moved on to other roles with the organization culminating in Vice-President of Integrated Solutions. Maria most recently worked as Senior Business Development Manager at Research Solutions overseeing the go-to-market launch and as product owner of their newest product for academic libraries.

Maria has presented at various conferences and has been an active member of NASIG for over 12 years serving on various committees and the Executive Board. She has maintained a keen interest in library technology, standards and data over her career, including being a member of the ISO/TC 046/SC 09/WG 05 ISSN Revision Working Group Committee.

 

Rick Naylor

Senior Associate (USA)

Rick brings to Maverick product and brand marketing knowledge and expertise acquired from over two decades of helping companies in several industries achieve ambitious business goals by building successful marketing organizations from the ground up. With a creative flair and passion for innovative initiatives that push the creative envelope, he has held senior-level marketing roles ranging from start-ups to multibillion-dollar entities.

In Academic Publishing, he managed the marketing of hundreds of electronic, reference databases serving libraries, physicians and the legal profession.

In other sectors, his in-depth marketing expertise also includes software, financial technology, consumer apps and digital entertainment.

In the rapidly changing financial technology sector, Rick renamed and re-positioned a digital payments company, establishing them as an industry thought leader and contributing to record growth. And in digital entertainment publishing, he was responsible for managing many well-known global brands with his dynamic, integrated campaigns resulting in some of the highest grossing industry product launches of all time.

Having served on green-light committees for product development, Rick knows that research, testing, and feedback are critical to successful product marketing. His strengths in messaging, publicity, scripting, content, digital, CRM, advertising, social media and other tactics make for consistently robust and cohesive marketing plans and “high-return” campaign execution.

Ed Newman

Senior Associate

Ed is a publishing professional with over 10 years’ experience in journals publishing. With a particular focus on open access (OA), he has provided strategic advice, planning, financial forecasting/pricing, and project management for numerous partner clients looking to adapt to the rapidly changing journals market. This has involved the implementation of OA growth strategies for subscription journals (utilising transformative agreements), transitioning to fully OA business models, moving from print to e-only, and the launch of new titles. With the use of data analytics, Ed provides expert guidance on how best to commission new content, engage with a broad geographic market, and take journals to the top of their disciplines.

During his time at SAGE Publications, Ed worked with numerous societies covering engineering, materials science, and clinical medicine. His exposure to such varied academic fields has given him extensive knowledge of the different requirements and challenges faced by each subject area, as well as core insight into how to adapt and evolve in the changing industry. By using market research to inform decisions, Ed provides thorough strategic advice and guidance that is tailored to the needs of the partner.

He also has a wealth of expertise in supporting journal growth through the enhancement of editorial process workflows, peer-review ethics, and the handling of RFPs and contract negotiations. Ed provides exceptional, bespoke account management support for partners looking to streamline their publishing activities and provides strategic advice on how to engage with membership bodies and the wider target audience. The outcome of these activities has been to produce well organised, efficient systems that enable continued growth and development.

Emma Thomas

Senior Associate

Emma has worked in a variety of editorial, strategy, production and operations roles in academic publishing for the last 27 years. Her experience includes working at major publishers like OUP, Wiley, Emerald and Springer Nature, as well as managing production and peer review for the British Psychological Society.

She specializes in operations strategy and execution; systems and workflows that support Open Access; organizational change management; process design and improvement; delivering operational efficiency and profitability; digital workflows; project management, and business development (journals editorial). She is a qualified coach, experienced facilitator, Lean Six Sigma Green Belt, and ProSci Change Manager.

Alison Maclean

Senior Associate

Alison is a publishing operations executive with international experience in concept-to-market editorial and content management in trade, education, reference and professional publishing. She has shaped publishing programs, directed content operations, and marshalled complex project portfolios to deliver significant benefits. Her focus is on bridging from stakeholder priorities to execution, leveraging organizational design, technology solutions and process optimization for scalable results.

Most recently, Alison held the position VP Content Enablement at Wiley. Her brief included defining and executing strategic initiatives to control cost and to make colleagues’ work more meaningful. She led the global team responsible for process design, content technology, editorial standards, accessibility initiatives, data governance, KPI design and reporting, and vendor management. Prior to that, she was a tenured professor and program director of Creative Book Publishing at Humber College (Ontario), guiding graduate students to best practices in book publishing.

With a proven ability to forge successful partnerships, Alison is adept at productive collaboration. Her experience and passion is working with teams to commission, shape and deliver content with clarity and impact.

 

Martin Davies

Senior Associate

Martin has over 30 years’ experience of working in the publishing industry. He has worked in a range of sectors including professional, academic, medical, and educational publishing. Before joining Maverick, his latest role was Head of Digital Learning Products at the IET (Institution of Engineering and Technology) and has previously held e-Learning Director and Publisher roles at Wiley and Editorial Director and Publisher roles at Hodder Education.

Martin has wide-ranging experience from researching and launching e-commerce enabled digital learning platforms, developing textbook programmes for the school, FE and HE sectors in both domestic and international markets as well as the development of professional health sciences book and journal products for global consumption. Additionally, Martin has in-depth knowledge of working collaboratively with membership organisations, digital learning platforms and authoring tools, agile product development, running RFP and tendering exercises and market research projects both in the UK and internationally.

Rachael McDiarmid

Affiliate Senior Associate (ANZ)

Rachael McDiarmid has been in the book industry for over 30 years in a variety of product, sales, marketing and senior management roles. She has spent time on both sides of the fence — working primarily in academic and professional publishing, as well as a long stint in library supply where she managed publisher relations for the print, digital and multimedia supply chain as well as a trade distribution business. Rachael was the face of the James Bennett/Nielsen Bookdata joint venture for many years in the mid-2000s and has worked with Blackwell Book Services and Baker & Taylor/YBP on their retail and digital projects in the ANZ region.

Rachael now provides outsourcing solutions for publishers (predominantly in sales and marketing), as well as consulting services for publishers (including university presses, small presses and multinational organisations), distributors and library vendors locally and internationally. Through her business, she is also the ANZ contact for publishers for ProQuest’s Ebook Central.

Stephen Laverick

Senior Associate

Stephen has over 20 years’ experience in scholarly publishing with time spent working in both the UK and China.

Primarily focused on digital publishing solutions, during his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China subsidiary through the migration of production work and accompanying training of local staff, to the creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

Stephen later moved on to work with Edanz Editing, again based in Beijing, as Integration Manager. Here, his main role was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen is also well versed in budget management, cross-departmental reporting and has had ongoing regular involvement in strategic planning initiatives for business development within his organisations.

Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.

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