Martin Marlow is the President and Principal of Maverick Publishing Specialists. He oversees the overall organisation, coordinates the Associate teams, and often works as the lead analyst on a number of key assignments. With over 38 years senior management experience in publishing and electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.
He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.
Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press – commenting on sales, marketing and market development strategies, new product innovation and developing industry trends. He was noted as one of 5 “key thought leaders” in the information industry in the UKSG’s Management Handbook, and is frequently consulted to provide his views and opinions on the future of electronic publishing and the industry as a whole.
Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.