Maverick The Team

Megan Toogood

Senior Associate

With over 14 years’ experience in academic publishing beginning at software provider Semantico Megan specializes in strategic marketing and communications, content development, and training. A Maverick since 2011 she joined The Royal Society in 2018 for three years where she was involved with a major new platform implementation and the development of backfiles that go back over 350 years.

Her skills include messaging, copywriting in all its forms, email marketing, the production of video and audio content for e-learning, go-to-market strategy, and growth strategy. What ties these skills and interests together is an emphasis on communicating with people, be they customers, partners, colleagues or stakeholders.

A long-term interest in the life chances of disadvantaged young people led her to train as a teacher in 2021 and she now also works with teenagers developing their writing skills. As a creative writer she has had plays staged in London and is the writer and director of fiction podcast; The Grove. Megan brings a particular drive to convert communications strategies into practical brand exposure and revenue generating results.

Ruth King

Affiliate Senior Associate, Open Science and Open Access

Ruth is a publishing professional with deep experience of open science, change management and process development. She has worked in open access publishing since its inception and brings experience from a breadth of business types, from a start-up company using a new business model to global corporate environments.

Ruth has a special interest in in open scholarly infrastructure and how open principles can strengthen research. She has worked closely with the World’s largest professional societies and NGOs to support them to transition to open science. Including open research data strategy, transitioning a journal portfolio to open access, preparing an organization for an open science future, and convening stakeholders from across the research landscape to explore the relationship between open access and the development of research in low- and middle-income countries.

Before becoming a consultant, Ruth was Editorial Director for Springer Nature’s open access journals in Health Sciences, at BioMed Central. A lot of her career has been about looking ahead and enabling change. Ruth has a collaborative and progressive outlook. She brings a great mix of insight, logical thought process and creativity to her work.

John Lavender

Senior Affiliate Associate (USA)

John has over 40 years’ experience in STM publishing, mainly at senior executive level. He lives in the USA having moved from the UK in 2001. His experience of working in both major English language publishing markets and his career covering almost all the major roles in publishing gives him an unrivalled view of the industry.

His corporate experience includes senior vice president of publishing (books and journals), online development, marketing, web development and international sales with Taylor & Francis and director of marketing, international sales and business development and electronic publishing with the Thomson Corporation. John was an early adopter of electronic publishing, creating the first journal to use PDFs to distribute content in 1997 and the first virtual e-book library in 1999.

John specializes in marketing strategy and internet marketing; market research and creating advisory panels; publishing strategy for books and journals; list development; online platforms and packaging of content online; selling online products; and international sales expansion. He has a keen understanding of the financial needs of a business and how to ensure that financial goals are met. He has also had wide experience in the acquisition of both publishing companies and lists, having handled over 20 successful acquisitions during his career. He can assist with any size of acquisition at any or all stages: from planning and developing an acquisition proposal, negotiating the acquisition and valuation, through to integration once acquired.

Aengus Carroll

Senor Associate

Aengus has been working on the editorial and production end of print and digital publishing since 1990­, initially with Oxford University Press in journal production. Working on a freelance basis since 1993, and based in Ireland, he has managed numerous reference, educational and humanities titles from concept/proposal through to delivery of bound copy, overseeing standards for the commissioning publisher and their authors. Similarly, he has produced many documents, reports and various ephemeral materials for both marketing and advocacy contexts. Such work frequently has an editorial developmental element, prior to substantive or technical processes. In concert with the client, Aengus oversees the format and design of the material (the look and organisation); its editorial process to ensure quality (copy editing, proofing); and its translation to specified audiences (targeted, academic or general reader, language).

Aengus has also maintained editorial consultancies with several state agencies and institutions in Ireland (such as the National Educational Welfare Board [now TUSLA] and the Irish Human Rights Commission, amongst others – assisting them in both planning and executing their publishing programs, and in delivering their content. Aengus holds a Masters degree in international human rights law. Over the past decade, he has researched and compiled materials for organisations working with the UN and EU systems, and written for international development agencies such as USAID, SIDA and others. Aengus also has much experience in delivering contemporary sensitive content to a variety of audiences, including in professional and business contexts. He brings substantial editorial and production management skills to Maverick’s Technology and Content division.

Sarah Bartlett

Senior Affiliate Associate

Sarah is self-employed and works in the areas of content strategy, copywriting and proofreading. She specialises in libraries and technology, but offers experience across a range of business-to-business sectors.

Sarah produces full content strategies as well as standalone recommendations in areas such as tone of voice and persona research. She writes a range of materials, both online and print, and her regular clients include OCLC. She is also a freelance medical editor and proofreader for McCann Health.

Sarah’s career started in IT, before she made a career change into librarianship. She spent five years managing special libraries in the metals industry. Following this, Sarah moved to Talis, then a UK library software vendor. There she combined her library and IT skills in business analysis, product management and content marketing roles.

In 2011 she left Talis to set up her freelance copywriting and content marketing business. Between 2015 and 2017, she worked as a Senior Editorial Manager for Tomorrow People, an award-winning business-to-business digital marketing agency. She produced content strategies for global and national B2B brands in a range of sectors. She also devised editorial calendars and managed the outsourcing of content production to a team of freelance writers.

Simon Crump

Senior Associate

Simon has worked for over 25 years for various publishers, mainly in production related roles. He started his career learning all about production from author manuscript to bound book. Since then he has worked for Academic Publishers and as his career has progressed moved further down the production process to be an expert in printing and binding, and supply chain activities. He has also worked in the USA, and has a global view of publishing process as a result of this. His most recent role was as Head of Supply Chain Operations at Cambridge University Press.

Simon is passionate about producing beautiful books in all formats and technologies to the appropriate quality. He expertise covers product management; operations management, supply chain management; strategic planning; budgeting and forecasting; project management; change management; process redesign; problem solving and team leadership. He has run a number of RFPs during his time at Cambridge University Press. Simon is regarded as a strong and supportive leader who actively promotes a coaching environment of continual improvement and best practice. He enjoys working with people to help them develop their careers.

Mark Purvis

Affiliate Senior Associate, Publishing and Open Access

Mark has spent the last 30 years in scholarly and b2b publishing, specialising in delivering product and portfolio growth in challenging and changing markets. Most recently, he has been focused on finding solutions to the challenges of open access in the scholarly publishing market. He was the OA lead at IOP Publishing where he was responsible for bringing open access right into the heart of the organisation. He has experience in a very broad range of open access business models, including consortial models like SCOAP3 and transformative agreements. He launched a new portfolio of fully gold OA journals at IOP and also played a major role in developing IOP’s open access and open data policies.

He started his career at Elsevier editing scientific journals and managing peer review before spending more than 15 years helping to build Elsevier’s magazine and newsletter publishing division during the transition to digital publication. His expertise lies in enabling teams to produce high quality and profitable editorial products that meet the needs of their customers, whether those customers are researchers, readers, editors, societies, librarians or funders. He relishes finding practical solutions to challenging problems and has worked with staff, customers and partners from every corner of the world.

Matthew Salter

Senior Affiliate Associate

Matthew Salter is the founder and CEO of Akabana Consulting LLC and is a multi-lingual publishing executive with over 20 years of experience in scholarly publishing and research communications. Following a successful career in academic research at leading institutions in the UK and Japan, he transitioned into STEM publishing and science communication and has worked in senior roles at leading commercial and learned society publishers. These include NPG Nature Asia-Pacific (now part of SpringerNature) where he headed up MacMillan Science Communication, the custom-publishing arm of Nature Publishing Group, and IOP Publishing where he led partner publishing and business development in the Asia-Pacific region and managed the Tokyo and Beijing offices. In 2016, Matthew moved from Japan to the east coast of the US as the first ever Publisher of the American Physical Society (APS), a position he held until the end of 2021. On leaving APS, Matthew founded Akabana Consulting to deliver strategic  scholarly publishing editorial and language services to the international research community.

Matthew’s work is driven by a passion for research and scholarship, and a focus on delivering innovative and client-focused publishing and research dissemination solutions with compelling value propositions. His experience spans publishing and business strategy, new journal launches and portfolio design, editorial services, and content creation, as well as marketing and social media strategy.

In his publishing career Matthew has launched multiple journals and has a proven track record of creating innovative science communication tools, growing high-quality journal content, driving open access and open science, and increasing publishing revenues. He also has extensive experience working with non-profit organizations and is a former Board member of STM and CHORUS.

Matthew holds a BSc and PhD in chemistry (Imperial College). He is a former Japan Society for the Promotion of Science (JSPS) Research Fellow (Tohoku University), Lecturer in Organic chemistry (King’s College London) and a JST ERATO staff member at the University of Tokyo. He is fluent in Japanese, proficient in Mandarin Chinese, and has extensive experience of Asian business cultures.

Howard Blythe

Senior Associate, Marketing and Market Research

Howard provides Maverick with nearly two decades of experience in corporate, graphic, exhibition and website design. He works in consultation with our clients in the conception, design and production of online and offline marketing and market research activities – including brand development, pricing and product placement, physical market presence (point of use; point of presence) and marketing materials. His team have experience across all traditional and digital marketing and market feedback/interaction channels (including online surveying and analysis, SEO, Social Networking and multimedia marketing) and have worked with the widest range of specific market requirements and available budgets.

Howard’s clients include leading information industry intermediaries and publishers. Howard’s background includes the establishment and ownership of 212Design – a full marketing services company that he ran for 11 years. Howard and his team have in-depth experience of working as strategic or operational marketing consultants, for large corporations as well as “start-ups” and specialist niche suppliers.

Mark Styles

Affiliate Associate, Higher Education Textbooks and Online Digital Learning

Mark has over 10 years’ experience in the Higher Education textbook and digital solutions market, gained in a variety of editorial, advisory and management roles with John Wiley & Sons Ltd, combining both hands-on project experience with strategic level planning.

Acquiring, developing, and delivering content across a range of subject areas in both print and digital formats, Mark has a proven track record in conceptualising and producing innovative products and solutions aligned to exacting individual customer and broader market requirements.

Having managed Wiley’s custom publishing programme for the EMEA market, Mark has worked closely with sales and business development teams to create content strategies and deliver solutions for international as well as UK clients. Success has come through Mark’s capacity to control margins and ensure timely delivery of complex projects by managing effectively and building strong relationships across locations, vendors and stakeholders.

Working in high-growth markets such as the Middle East and Asia, and by significantly increasing market share for new products, Mark has demonstrated and received awards for his ability to adapt to new and challenging conditions within publishing.

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