Maverick The Team

An award winning, service-driven and commercially minded professional, Minty holds a sound track record in producing strategic marketing initiatives which deliver value to both clients and their customers. With an emphasis on delivering clear and measurable results, maximising ROI and improving performance profitability, her areas of expertise include: Branding, Marketing Strategies, Business Plans and Feasibility Studies, Market Research, New Product Development, Copy Writing, PR and Design.

With over 25 years of professional marketing expertise, Minty assists a wide variety of national and multi-national companies as well as SME organisations in both private and public industries.  Minty began her career with Blackwell’s Information Services where she earned a Spotlight award for outstanding service, before going on to gain wider experience within the Life Sciences and IT sectors.  As Marketing Manager for a software start-up she successfully grew the department’s activities within two years to win Oracle’s prestigious Award for Innovation in 2009.

Until recently Minty was a long-time active committee member of the Chartered Institute of Marketing where she chaired the Hampshire & Isle of Wight regional branch.

Jenny Drey comes to Maverick with 25 years’ experience of marketing within the publishing industry, from books and journals to e-publishing.

For the past 12 years Jenny has worked on a consultancy basis, providing marketing and PR expertise to a range of clients both in the publishing industry and in other industry sectors including legal and entertainment. She has carried out many market research programmes for clients in the UK and the US, reaching into Europe with her fluent French and German. Amongst her other projects she has been called upon to establish and run the marketing of a books programme for a major UK publisher, and head the PR for several scientific communities and publishers.

Jenny has extensive experience of marketing journals, newsletters, and books, both academic and professional and fiction/non-fiction. Prior to her consultancy work, Jenny was Product Development Manager for Chapman & Hall’s electronic publishing division, working across a range of subjects and platforms. This followed a marketing career with other publishers including Elsevier Science, Dorling Kindersley, and PJB Publications. Early on she spent several years at Robert Maxwell’s trade publisher Macdonald, where she marketed fiction and non-fiction books to the book trade and to the general public. Jenny is an ideas person and continues to enjoy the creative aspects of writing, research and translation, as well as generating and working on sound commercial propositions.

With over 14 years’ experience in academic publishing beginning at software provider Semantico Megan specializes in strategic marketing and communications, content development, and training. A Maverick since 2011 she joined The Royal Society in 2018 for three years where she was involved with a major new platform implementation and the development of backfiles that go back over 350 years.

Her skills include messaging, copywriting in all its forms, email marketing, the production of video and audio content for e-learning, go-to-market strategy, and growth strategy. What ties these skills and interests together is an emphasis on communicating with people, be they customers, partners, colleagues or stakeholders.

A long-term interest in the life chances of disadvantaged young people led her to train as a teacher in 2021 and she now also works with teenagers developing their writing skills. As a creative writer she has had plays staged in London and is the writer and director of fiction podcast; The Grove. Megan brings a particular drive to convert communications strategies into practical brand exposure and revenue generating results.