Rick Naylor

Senior Associate (US)

Rick brings to Maverick product and brand marketing knowledge and expertise acquired from over two decades of helping companies in several industries achieve ambitious business goals by building successful marketing organizations from the ground up. With a creative flair and passion for innovative initiatives that push the creative envelope, he has held senior-level marketing roles ranging from start-ups to multibillion-dollar entities.

In Academic Publishing, he managed the marketing of hundreds of electronic, reference databases serving libraries, physicians and the legal profession.

In other sectors, his in-depth marketing expertise also includes software, financial technology, consumer apps and digital entertainment.

In the rapidly changing financial technology sector, Rick renamed and re-positioned a digital payments company, establishing them as an industry thought leader and contributing to record growth. And in digital entertainment publishing, he was responsible for managing many well-known global brands with his dynamic, integrated campaigns resulting in some of the highest grossing industry product launches of all time.

Having served on green-light committees for product development, Rick knows that research, testing, and feedback are critical to successful product marketing. His strengths in messaging, publicity, scripting, content, digital, CRM, advertising, social media and other tactics make for consistently robust and cohesive marketing plans and “high-return” campaign execution.

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