Suzanne Kavanagh

Affiliate Associate

Suzanne is an IDM-qualified marketing professional with senior, strategic management and leadership experience across all areas of communications and team development. With over 24 years in the industry and a track record in creating marketing, brand and product strategies, she has also worked in different sized companies across publishing on a wide range of content marketing, stakeholder relations and community development engagements.

Via an early career in specialist bookselling and trade publishing, Suzanne cut teeth in database management, targeted mail order sales and customer service. Then at Routledge she led the humanities marketing team where (with a £400k budget), they drove sales in excess of £11 million, delivering 9% year on year growth for the division. Moving to Continuum to lead their academic sales and marketing team, she again achieved year on year double-digit growth, with an increased profile in store and online. She managed the UK sales force, liaised with the distribution centre and developed effective relationships with buyers. The marketing team was expanded and reorganised to respond to channel requirements while streamlining processes.

Consultancy projects have included a new website, online content development, rights catalogue and market analysis for clients including Macmillan Science, Nelson Croom and Verso. While at Creative Skillset she conducted cross-sector research to update the National Occupational Standards for Publishing. At ALPSP, Suzanne implemented the member feedback programme and used insights to improve services. She launched a new website and CMS, redeveloped the brand, improved communications and raised their profile. Suzanne is a well-networked professional who can draw on her experience and enthusiasm to help analyse your business, devise new strategies, and think creatively about your brand and marketing.

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