Sarah is self-employed and works in the areas of content strategy, copywriting and proofreading. She specialises in libraries and technology, but offers experience across a range of business-to-business sectors.
Sarah produces full content strategies as well as standalone recommendations in areas such as tone of voice and persona research. She writes a range of materials, both online and print, and her regular clients include OCLC. She is also a freelance medical editor and proofreader for McCann Health.
Sarah’s career started in IT, before she made a career change into librarianship. She spent five years managing special libraries in the metals industry. Following this, Sarah moved to Talis, then a UK library software vendor. There she combined her library and IT skills in business analysis, product management and content marketing roles.
In 2011 she left Talis to set up her freelance copywriting and content marketing business. Between 2015 and 2017, she worked as a Senior Editorial Manager for Tomorrow People, an award-winning business-to-business digital marketing agency. She produced content strategies for global and national B2B brands in a range of sectors. She also devised editorial calendars and managed the outsourcing of content production to a team of freelance writers.