Rachel has worked in publishing since 2000. After initially specialising in subscriptions marketing and international trade marketing at Haymarket Media Group, she moved into central publishing roles, eventually running a portfolio of B2C and B2B brands in the outdoor leisure market. In 2018 she was responsible for driving a digital product development strategy to improve relevance for new audiences and to deliver new revenue streams.
Alongside the path in owned media Rachel has also spent 10 years in content marketing running and retaining high value accounts and delivering multimedia content strategies for brands across the retail, sport, automotive, education and membership body sectors. She developed go to market positioning and marketing strategy for a leading Agency and focused on future proofing and optimising agency services, alongside driving new business, in her position as Strategy Director.
Most recently she has focused on business transformation. First at PA Media as Chief Commercial Officer where she led a £30m portfolio and developed and implemented an end to end data strategy which allowed the business to understand the different trading conditions and behaviour of each customer segment for the first time. She restructured sales teams accordingly, aligned marketing strategy – auditing and refreshing the customer journey and launching new go to market positioning – delivering budget busting revenues along the way.
She is currently working as a consultant including a project to support the largest East African news media publisher integrate its TV, print and digital newsrooms and adopt digital-first working practices. She has used her organisational design and leadership experience to full capacity!