Maverick The Team

Mark Lane

Affiliate Associate Partner

Mark began his career in magazine and book publishing, where he worked for twelve years, progressing to become General Manager and Publisher responsible for the launching and/or profitability of both magazines and directories (alongside numerous conferences and newsletters). Since March 1988 he has worked as a consultant offering coaching, management training, organisation development consultancy and group facilitation for a wide range of organisations including banks, insurers, pharmaceutical companies, publishers, societies and exhibition organisers.

As part of his MBA, which focused on strategic management issues and organisational development, he undertook a research project on UK business publishing and the World Wide Web.

In addition to training he has been involved in a range of consultancy projects including organisational change and Sales + Marketing team development; Executive Coaching; M+A integration; and executive recruitment.

Recent clients include: London Stock Exchange, Institute of Physics, Elsevier, Lexis Nexis, Costar, FTSE, Institute of Engineering and Technology (IET), Springer Nature, Thomson Reuters.

Jonathan Tedds

Affiliate Senior Associate

Jonathan is the ELIXIR Europe Compute Platform Coordinator based at the Cambridge Hub. ELIXIR is an intergovernmental organisation that brings together life science resources from across Europe through secure AAI access and identity management. These resources include databases, software tools and containers, training materials, hybrid cloud services and HPC.

He is an Honorary Fellow at the University of Leicester and as Director of Research and Data Informatics (RED) Informatics Ltd coordinates research and development implementations and consultation in the critical data integration space between multi discipline research and health datasets and systems with the informatics + big data analytics end users. He is an internationally recognised expert in research informatics, compute and data management bringing together research, commercial, public and educational communities including negotiating funding & collaboration with NHS England Code4Health, Genomics England, NIHR, RUK, EU FP6,7 and H2020, Jisc, NSF, RDA, Digital Curation Centre, Wellcome Trust, IBM, Cerner, Eduserv, Arkivum, Aimes, UK Cloud, Krishagni.

He took the lead in the HEFCE/Jisc funded BRISSKit integrated open source biomedical research software solutions for a range of public health, environmental health and multi-disciplinary research challenges. His background also includes Publishing and Peer Review of Research Data online and via Data Journals contributing to leading research articles in the area. He led the Jisc funded PREPARDE project, was a founding Co-Chair of the RDA Publishing Data Interest Group and is Editor-in-Chief of Open Health Data Journal (Ubiquity Press), Associate Editor at Geoscience Data Journal (Wiley).

He has 20+ years research experience in astrophysics and was a Science Team member for the XMM-Newton Survey Science Centre, International Virtual Observatory Alliance, European Virtual Observatory and the UK AstroGrid project. He contributes at Advisory Board Level to e.g. BioSharing.org and the UK Environmental Observation Framework Data Advisory Group.

Helga Zunde-Baker

Affiliate Senior Associate

Helga Zunde-Baker has almost 25 years of experience in academic and professional publishing. She has worked with organisations as diverse as the British Standards Institution, The Lancet (Elsevier), The Chambers Dictionary, IDS (Thomson Reuters), Palgrave Macmillan and most recently, SpringerNature.Expert at developing large, global, teams, and with a wealth of technical production knowledge, Helga can quickly build rapport and deliver meaningful results fast. Most recently Helga was Global Head of Production at SpringerNature, responsible for production of the Nature Academic, Palgrave, and British Dental Association journals portfolios. This involved both in-house and offshore production, including the sensitive management of learned society partner relationships, and production of the Nature Partner Journals open access list. As part of post-merger integration she led the successful migration of large volumes of legacy data and work in progress to Springer tools and systems. Prior to this she was Publishing Services Director for Palgrave Macmillan, where she led a digital first review and worked collaboratively with offshore suppliers to develop fast-track scholarly monograph production (weeks, not months) for the innovative Palgrave Pivot offering.

Helga has extensive experience of RFP and procurement, vendor management, workflow optimisation, restructuring, change management and BPO. She has been a guest lecturer on the UCL MA in Publishing, and in 2016 spoke at the ALPSP “new digital models” event.

Sarah Waldram

Affiliate Senior Associate

Sarah is an accomplished project manager for both print and digital publishing initiatives. For example, she managed the launch of the industry-wide award-winning Berg Fashion Library (now Bloomsbury Fashion Central) for Bloomsbury Publishing. Similarly, at Oxford University Press, she oversaw preparation of lexical datasets for technology company clients, bringing in revenue of over £9 million.

She has strong cross-functional skills – her success in project delivery relies on close collaboration with business development, editorial, technical and sales colleagues. And a talent for leading teams, whether in-house or external.

Sarah also has solid editorial experience, having first gained formal copy-editing training at Macmillan Publishers, then going on to do managing editing and commissioning for other blue-chip publishing companies. Meanwhile, her strong analytic skills and technical interests give her the edge in dealing with XML technologies, systems and web considerations.

Finally, Sarah has a background in Chinese and fluent spoken/written Mandarin. She has recently been living in Beijing, working for Chinese publishing enterprises on digital project management, print book creation and rights acquisition, and is keen to grow networks in China.

Nancy MacCreery

Affiliate Associate, Marketing and Market Research (USA)

Nancy is a business-oriented marketing professional whose diverse career spans strategic marketing, product and business development for both B2B and consumer products. She has an in-depth knowledge of all the facets of effective marketing strategies and understands the processes needed to create, facilitate and drive the implementation of practical, innovative marketing solutions.

Her industry experience gives her insights into healthcare and professional services as well as e-books and publishing. Nancy implemented groundbreaking market research and digital campaigns for Ingram Digital (VitalSource Technologies) and has developed newsletters and white papers for major publishers. Nancy has worked for both large and small organizations, co-founded, supported and built successful small businesses, and is a life-long continual learner. This diverse background gives her a unique understanding of the challenges in maximizing business resources and priorities.

Her educational foundation is an engineering undergraduate degree complemented by an MBA from Michigan State University; she is the author of several books as well as numerous business publications.

Nancy holds certifications in: Idea and Innovation Management (North Carolina State University); Practical Product Management (Pragmatic Marketing); Inbound Marketing (HubSpot)

Donna Sanzone

Affiliate Associate

Donna brings to Maverick more than 30 years of executive-level experience in academic, reference, educational, and trade publishing, specializing in strategic planning, new product development/management, publisher/partner relations, and the transition from print to digital for both commercial and not-for-profit companies and organizations. Over the course of her successful career, she has provided the vision as well as strategic direction for many publishers, often working in close collaboration with educational/cultural institutions and scholarly societies (for instance, the Getty Art History Information Program, Smithsonian Institution, and the American Studies Association).  Her background and extensive experience have given her unique insight into the business requisites of commercial publishers as well as the mission of scholarly/not-for-profit organizations, resulting in the development and execution of successful, high-quality, market-driven, and profitable products and programs for a wide range of publishers and organizations.

Career highlights include:  Executive Editor at Macmillan Reference (developing and implementing large-scale reference/academic programs); Editor in Chief at Grolier Academic Publishing (developing and managing a new Grolier division of academic print and digital products); Executive Editor at HarperCollins (creating and directing the joint Smithsonian-Collins imprint); VP of new product development at M.E. Sharpe (developing, implementing, and distributing new digital products and academic databases); and Consultant/Project Manager at Choice/Association of College and Research Libraries (developing and managing a new review database).

Michael Ross

Affiliate Senior Associate

Michael Ross is the President/Founder of Ross & Associates LLC, an educational publishing and technology consultancy. R&A’s clients are based in the U.S., U.K., the Middle East, and Asia, and comprise nonprofits, private equity firms, publishers, content developers, universities, marketers, and corporations.

Before establishing Ross & Associates in 2017, Michael was the SVP and Education GM at Encyclopedia Britannica, Inc., where he led the sales and marketing activities in North America and EMEA and ran the product development and technology teams. He led the expansion of the company’s institutional products and databases in the K-12 and higher education channels. Prior to joining Britannica in 2002, he was the EVP and Publisher of World Book, Inc. and previously held executive positions at other global publishing companies. He began his career as an editor for Time-Life Books, including three years in Tokyo.

Michael’s products and publications have had worldwide circulation, have generated substantial revenue over decades, and have won the highest industry awards, including: The Distinguished Achievement and the Golden Lamp Awards from the Association of Educational Publishers (AEP/AAP), and the Software & Information Industry Association’s (SIIA) prestigious Codie Award.

Michael has written and spoken extensively on digital publishing and educational technology. In addition to articles in textbooks, journals, and blog posts, he has authored three books, most recently Dealing with Disruption: Lessons from the Publishing Industry (2016, Routledge). He has been a keynote speaker at global conferences such as: The Licensing Executive Society; the Hammond Organization; Book Expo America; BookTech; The London Book Fair; SIIA; the Shanghai Book Fair; and the Frankfurt Book Fair.

Michael was inducted into the PrintMedia Production Executives’ Hall of Fame in 2002 and the Association of Educational Publishers’ Hall of Fame in 2009. He has served on several boards, including the Board of Directors of the Association of Educational Publishers, and one year as president.

Michael holds a B.A., summa cum laude, from the University of Minnesota; an M.A. from Brandeis University; and a certificate from Stanford University’s Advanced Management College.

Chris Baker

Affiliate Associate

Chris Baker has been involved in digital publishing for over 20 years, initially as an editor and then as a project manager, requirements analyst and consultant. After 7 years at Oxford University Press, finishing as Web and Electronic Development Manager, Chris founded his own business in 2002. Since then he’s worked with a range of well-known publishers including Oxford University Press, Pearson and Professional Engineering Publishing. He has managed a string of successful projects from CD-ROMs and websites (with various platforms and online hosts) to content management systems, databases, xml production processes and usage statistics systems.

Chris began his career as a molecular biologist, being awarded a PhD in Biochemistry. While he no longer often needs to extract RNA from frogs’ eggs, the analytical skills and insight into publishing from the academic’s point of view have continued to be useful.

Top