An award winning, service-driven and commercially minded professional, Minty holds a sound track record in producing strategic marketing initiatives which deliver value to both clients and their customers. With an emphasis on delivering clear and measurable results, maximising ROI and improving performance profitability, her areas of expertise include: Branding, Marketing Strategies, Business Plans and Feasibility Studies, Market Research, New Product Development, Copy Writing, PR and Design.
With over 25 years of professional marketing expertise, Minty assists a wide variety of national and multi-national companies as well as SME organisations in both private and public industries. Minty began her career with Blackwell’s Information Services where she earned a Spotlight award for outstanding service, before going on to gain wider experience within the Life Sciences and IT sectors. As Marketing Manager for a software start-up she successfully grew the department’s activities within two years to win Oracle’s prestigious Award for Innovation in 2009.
Until recently Minty was a long-time active committee member of the Chartered Institute of Marketing where she chaired the Hampshire & Isle of Wight regional branch.