Michelle has over 20 years’ experience as a founder, managing director, chief operating officer, marketer and consultant. Michelle has a particular passion for start ups, as well as ‘start up’ ventures within large corporate organisations. Having set up and built her own digital agency, Michelle has had the pleasure of winning and working alongside many reputable publishers, including; Hachette, Orion Publishing Group, Little Brown and Tony Potter Publishing. Michelle’s agency provided each client with digital strategy, web development and design and individual campaign delivery.
Having started out in the games industry in the 90’s, Michelle’s experience spans all things digital, including; web design and development; digital strategy; creative direction; brand management; SEO; social media strategy, planning and execution; analysis and evaluation. More recently Michelle’s passion lies in Blockchain and Dapps (decentralised applications), AI and machine learning. Michelle’s emerging technology experience has lead her to consult for many leading financial institutions in the UK, including The Royal Mint and The Bank of England as well as leading blockchain tokens and communities such as Ethereum, Cardano, Ovolos and the Virtual Doctors.
Michelle is a natural deliverer and she has a keen customer focus; both of these attributes contribute to her ability to quickly understand new customers and their particular businesses, brands and markets. She has wide experience of creating commercial relationships to ensure business plans are achieved and Michelle’s strategic focus is balanced with strong financial skills that allow her to form a clear and rational business perspective.