Jenny Drey comes to Maverick with 25 years’ experience of marketing within the publishing industry, from books and journals to e-publishing.
For the past 12 years Jenny has worked on a consultancy basis, providing marketing and PR expertise to a range of clients both in the publishing industry and in other industry sectors including legal and entertainment. She has carried out many market research programmes for clients in the UK and the US, reaching into Europe with her fluent French and German. Amongst her other projects she has been called upon to establish and run the marketing of a books programme for a major UK publisher, and head the PR for several scientific communities and publishers.
Jenny has extensive experience of marketing journals, newsletters, and books, both academic and professional and fiction/non-fiction. Prior to her consultancy work, Jenny was Product Development Manager for Chapman & Hall’s electronic publishing division, working across a range of subjects and platforms. This followed a marketing career with other publishers including Elsevier Science, Dorling Kindersley, and PJB Publications. Early on she spent several years at Robert Maxwell’s trade publisher Macdonald, where she marketed fiction and non-fiction books to the book trade and to the general public. Jenny is an ideas person and continues to enjoy the creative aspects of writing, research and translation, as well as generating and working on sound commercial propositions.