With over 17 years in scholarly publishing at Wiley, Jen has a focus on setting up and developing successful communications, engagement, and content marketing programs. She is an audience-focused, enterprising leader with a natural ability for strategic planning, project management, and translating audience and market insights into creative, compelling cross-channel campaigns. Having held leadership positions in Wiley’s PR, Corporate Comms and Marketing, and Editor Engagement teams, she brings experience of internal and external communication and engagement strategy, event management (online and in-person), content marketing strategy, audience and brand perception research, marketing communications, change management, and training development.
Jen set the strategy, researched and negotiated with providers, and project managed the launch of several web platforms covering content marketing sites, press rooms, eLearning, and community hubs. During her time in PR, she designed and led Wiley’s global STM publicity team including personal oversight of the media outreach for The Cochrane Library and many high-profile journal brands achieving significant front-page and broadcast coverage. Jen has a track record of improving the efficiency and enjoyment of teams and improving the effectiveness of outreach. With strong analytical skills and a focus on data-driven decisions, she excels in setting objectives and creating dashboards to measure communication and marketing goals.
Jen has a degree in Broadcast Journalism and a Diploma in Public Relations and is an accredited member of the Chartered Institute of Public Relations.