Jason Cooper

Affiliate Senior Associate

Jason is a highly regarded, cross-functional consultant with over 20 years’ experience in all aspects of publishing. He has conceived of and led several innovative D2C ventures from ideas to thriving operations in corporate and entrepreneurial settings. As a result, he has a particular specialism in opportunity based commercial analysis and the financial modelling, operational design, strategic marketing and growth of new businesses. He was also for a time an IP development and licensing sales specialist, working across all media and global markets.

As Chief Operating and Commercial Officer of innovative publishing start-up Unbound, he provided the practical strategy and support to grow an early-stage concept into an award-winning team able to raise several million in investment and deliver a profitable business model. This involved the hands-on leadership of the finance, marketing, editorial, HR, product development, editorial, sales, marketing, production and distribution functions. He has been identified with a period of growth and innovation at the literary publishing house, Faber and Faber, where, as Digital and New Business Director, he contributed substantially to record results through the development of several award-winning digital products, new D2C services, strategic partnerships and through the growth of their licensing activities. This is where he first became involved in Academic publishing, working with Bloomsbury to build Drama Onlineand scoping Faber’s own entry into this sector.  During this time he also secured an executive MBA with merit at Warwick Business School, where he focused on publishing and media strategy and practice.

Prior to this, Jason was a senior commissioning editor at Pan Macmillan where he published non-fiction and fiction for the Macmillan and Picador imprints. His list included several New York Times bestsellers and included the first book published on Google, trade works by respected academics, pop-culture and ground-breaking literary fiction. “Jason worked with us at Bonnier Books UK as a consultant on our digital business strategy. Throughout the process, he was an invaluable advisor and trusted member of our team. During each stage of the project, Jason collaborating in unison with our team, whilst demonstrating his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forwards to our next stage of growth.” – Perminder Mann, CEO Bonnier UK, 2020

Top