Jane Anderson

Affiliate Senior Associate

Jane’s experience has been built on a strong production and operational background, with a reputation, focus and drive to ‘make things happen’.

Before joining Maverick, Jane was Operations Director at Group GTI, an Ed-Tech based group of companies delivering products and service solutions that currently connect over 1.6 million students and recent graduates, 80 higher education institutions and 100,000 employers across the UK and Ireland. Whist there, she was involved in the planning and launch of numerous new products and services across the Group, working closely with a variety of teams including product, content, design, commercial, marketing, events and research. Her areas of expertise include cross-functional team development, managing change, and embedding new technologies and workflow ‘best practice’ to improve efficiency and quality control. Jane was instrumental in the development of GTI during rapid growth, European expansion and transition to become a leader in the ‘Ed-Tech’ sector.

Jane also has background and experience in tackling complex brand hierarchy strategy / guideline creation and execution; Corporate and product level messaging, positioning and ‘Go To Market’ planning and channel choice; and target customer / end user persona research and tone of voice development. She is adept at providing guidelines, tools, frameworks and strategy for consistent brand and market recognition across all touch points.

Working in the early careers sector has given Jane an in-depth knowledge of the UK and Irish higher education sector(s) and has worked with many professional bodies on bespoke contract projects.