Angela Keil-Zippermayr

Affiliate Associate, SEO, ONIX & Metadata

Angela boasts an extensive professional background as the Head of Publisher and Supplier Data for Australia’s largest book retailer: Booktopia, where she has excelled in this role for over 13 years. In her capacity overseeing importer systems, managing diverse inbound data feeds, and ensuring the quality and strategic alignment of product data presented on the retailer’s platform, Angela has concurrently served as a consultant for trade and academic publishers and wholesalers. Her expertise spans all facets of print, e-book and audiobook bibliographic data, along with addressing ONIX feeds-related challenges.

Committed to remaining informed about industry developments, Angela remains current with ONIX updates, BIC, THEMA, and BISAC classification schemas. She maintains active communication channels with key industry players such as Editeur and collaborates with renowned book data aggregators like Nielsen, Titlepage and Thorpe-Bowker, facilitating a continuous exchange of ideas and insights.

Before assuming her role as a data quality specialist in the book industry, Angela contributed her skills as an SEO and SEM consultant across diverse sectors, ranging from online learning course providers to rental car companies. Armed with a profound understanding of the pivotal role that targeted keywords and strategic data placement play in the ecommerce landscape, Angela seamlessly integrates her SEO and SEM mindset into her overarching data and business strategies, ensuring a comprehensive and cohesive approach to her work.

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