Maverick The Team

Martin Marlow

Principal and President

Martin Marlow is the President and Principal of Maverick Publishing Specialists. He coordinates the Associate teams alongside working as the lead analyst on a number of key assignments. With over 30 years senior management experience in publishing and electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.

He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.

Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press – commenting on sales, marketing and market development strategies, new product innovation and developing industry trends. He was viewed as one of 5 “key thought leaders” in the information industry in the UKSG’s E-Resources Management Handbook on the future of electronic publishing, where he was asked to provide his views and opinions

Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.

Rebecca Rinehart

CEO and Head, US Operations

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing—book, journals, periodicals, and online. She is the former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioral science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition (DSM-5).

Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.

Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions. She then joined The American College of Obstetricians and Gynecologists to develop a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology.

Lisa Cumming

Director of Finance

Lisa is CIMA qualified accountant with over ten years UK and international publishing industry experience.

She has recently returned to the UK from Australia where she worked for a number of years as a Financial Controller for Warner Chappell; the music publishing arm of Warner Music Group. She’s well versed in all facets of accounting having been the sole finance employee at the Australia office of this multinational conglomerate.

Prior to this she held senior accountant roles in an events management company and a residential home builder in between exploring Australia and New Zealand in a campervan.

Before leaving the UK in 2010 she qualified as a Management Accountant working for Imagine Publishing; the specialist videogames and lifestyle publisher.

Rebecca Moakes

Head of Business Development EMEA, Senior Associate, Content & Technology

Rebecca is an accomplished senior publishing professional specialising in developing cutting-edge digital resources and delivering B2B and B2C products and services. With over 16 years’ experience working for and with publishers, she offers a combination of strategic, commercial and technical insights to deliver measurable business goals.

She has a proven track record of facilitating collaborative relationships between technical and business teams; informing product development through marketing intelligence and web analytics; and translating business requirements into user stories. As a champion of agile, and UCD, she has engaged extensively with end users through focus groups, interviews and usability testing to ensure a seamless experience which supports the product vision.

During her role at Taylor & Francis, as a Senior Digital Product Manager, she drove forward the digital collections product portfolio, designing and launching new primary archive resources for the global research market. She also implemented key enhancements to the journals platform such as delivering article metrics, automated open access, e-commerce support for ANZ dollars and enabled alternative publishing models.

Prior to this role she worked at Atypon as an Account Manager and Blackwell Publishers as the Electronic Production Editor. In both of these companies Rebecca managed major content migration projects for both books and journals, including transforming 381 journals into a fully XML workflow, and moving content onto new hosting environments. She was instrumental in optimizing content processes, establishing new quality standards, providing extensive technical support and online publishing expertise.

Nancy Roberts

Senior Associate, Head of Content & Technology Division

Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, following on from the completion of her postgraduate publishing diploma at West Herts College. Her experience encompasses a wide spectrum of sectors, from children’s to trade to academic, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. She therefore has a global view of the publishing industry and brings a uniquely broad perspective gained from across the different sectors in which she has worked.

Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. She also enjoys providing personal coaching and support to first time managers and leaders. She has a PhD in Postcolonial Feminist Literary Theory and is currently an EMBA student at Cranfield University.

Kate Wood

Senior Associate, Head of Marketing & Market Research

Kate Wood joins Maverick with over 20 years in publishing with experience spanning academic, STM and trade as well as business-to-business magazine publishing. She has held a number of senior roles as a Director of Publicity for Robson Books, followed by positions as Group PR Director and Director of Marketing at Chrysalis Books Group. Kate was an Associate Marketing Director in STM at Wiley, where she led global teams and ran high impact campaigns resulting in product launches generating seven figure revenues, top 10 bestselling titles and high double-digit revenue growth for portfolios across digital STM products. While at Wiley, she was awarded the prestigious Pacesetter award for her work on digital product launch. After leaving Wiley, she was a finalist in the LEAP Entrepreneur of the Year award 2017. With nearly 10 years’ experience in trade and over 10 years’ experience in academic publishing, she is a true publishing all-rounder.

Her wide background in publishing began with publishing research reports in the civil service, moving to Chadwyck-Healey where she worked as an editor on some of the first digital products to go to market, this was followed by 2 years in magazine publishing and by 20 years as a publicity and marketing specialist. The skills Kate brings to Maverick range from marketing strategy and market research, competitor analysis and audits to the nuts and bolts of marketing communications such as campaign management and planning, copywriting, digital and social media marketing, content creation, PR and publicity campaigns and modern marketing methods such as email automation and CRM systems. She has considerable expertise in all sides of product marketing for a wide range of content –  books, journals, references and data and workflow tools – and in product launches. At Wiley, she was a marketing specialist in chemistry, molecular life sciences, physical sciences and pharma. Her wide experience of many different parts of the industry allows her to see across discipline and from trade to academic and vice versa.

Kate is a graduate of Trinity College, Dublin and a fully qualified CIM marketer. She speaks four languages at various levels of fluency.

Jayne Marks

Senior Associate

Jayne brings over 40 years of scholarly publishing experience to Maverick.  She has worked at senior levels in a variety of companies helping to devise and deliver on business strategies tailored for different markets.  Throughout her career Jayne has responded to ever changing market environments by developing new product, sales or content strategies to maximize new opportunities.

Jayne has worked on all aspects of journal publishing focusing particularly on journal development and strategy.  More recently her focus has been on helping journals and societies to respond to the new requirements from funders for more open publications linked to data sets.  Jayne has worked with a wide variety of society and association partners to help craft publications that meet the needs of their specific markets and members, spanning disciplines from the basic sciences to social sciences and most recently to the unique challenges of clinical medicine.

Starting as a copy editor and proof-reader, Jayne spent a number of years as a managing editor, helping to managing the peer review process.  She then moved to Macmillan, where she worked in a variety of roles on journals and books.  In the 1990’s Jayne was a director of the newly formed Nature Publishing Group and managed a range of Nature journals in both the UK and US.  She then spent three years as the founding director of MPS Technologies – an off shoot of Macmillan Production in India – developing new services to meet the needs of book and journal publishers.

Jayne then moved to the US to work for SAGE Publishing as VP Journals.  Here she helped to expand their journal portfolio and introduce open access journals to the group.  For the last 10 years, Jayne worked as Vice President for Wolters Kluwer Health Learning, Research and Practice, overseeing a broad portfolio of journals, working with medical society partners and introducing new product options to help diversify traditional revenue streams.

Jayne’s primary focus has been on understanding the needs of the customers and markets that her products serve and ensuring they evolve to meet changing needs.

 

Amanda Weaver

Senior Associate

Amanda is an experienced, MBA educated, strategically aware senior publishing industry professional. With over 35 years in B2B, STM and Professional Association publishing, before joining Maverick her latest role was Director – Professional Publishing and e-Learning at the IET (Institution of Engineering and Technology), and previously held both Publisher and Publishing Director positions with Elsevier.

Amanda possesses an excellent track record of growing existing businesses and launching new ones. Her wide-ranging experience includes establishing and overseeing an e-learning academy for the IET; standards and good practice publishing; managing journal and books programmes; launching magazines; and developing conferences. Additionally, Amanda has in-depth expertise in winning society publishing contracts; developing and launching e-products; running RFP and tender exercises; and specifying and implementing new publishing systems.

 

Michael Geelan

Senior Associate

Michael is an experienced Executive Chairman, CEO and Managing Director with over 45 years’ book industry experience, primarily in the academic, scholarly and STM sectors.

With an early career in marketing at Pergamon Press, working across scholarly monographs and journals, textbooks, reference books and professional medical publications, Michael is best known as Chairman of the Board and majority shareholder at Eurospan Group, where he oversaw its transformation from a specialist sales agency, focussing primarily on UK and Europe, into a class-leading global sales, marketing and distribution agency. During this expansion, Michael established branch offices in India, Singapore and Australia, each backed by sales agents, local stockholding and country-specific marketing, which were further enhanced by later regional entities in both Latin and North America.

A seasoned publishing professional, and skilled in sales and marketing, leadership, business strategy / development and Mergers & Acquisitions (M&A), for publishers looking to expand internationally, Michael’s extensive knowledge of the processes and pitfalls in doing so is second to none. His experience in identifying and working with regional sales agents and representatives, local customer engagement and marketing techniques, alongside pricing and stock availability, is invaluable to those he assists.

His M&A expertise is in no small part enhanced by the prominent part he played in the acquisition by Eurospan of Electronica Books & Media Ltd, Turpin Distribution Services Ltd and, most recently, Transatlantic Publishers Group Ltd. Subsequently, he was also lead negotiator on the sale of first Turpin, then Eurospan, to United Independent Distributors (UID) in 2020 (whom he then joined as Vice-Chair and Non-Executive Director to support the Board and the Chairman during the transition).

Michael brings to Maverick not just a safe pair of hands in marketing and sales, but also solid experience at planning and delivering profitable revenue growth in international markets.

Andrea Eastman-Mullins

Senior Affiliate Associate

Andrea is a digital publishing and e-learning professional with over 25 years of experience in all aspects of aggregated collections for teaching and research. In executive and product management roles for ProQuest, Alexander Street Press, Chadwyck-Healey, and SIRS, she developed over 300 library databases including the first streaming video and audio collections for academic libraries. Most recently, Andrea launched West End Learning, a new business providing services and products to accelerate the adoption of OER and affordable learning resources.

Andrea is interested in improving access to education through open pedagogy, libraries, and archives. She holds a Master’s degree from the University of Michigan in Higher Education Administration with a focus on Instructional Design. Her graduate work included research on the peer review process of MERLOT.org, one of the first aggregations of digital learning objects. Andrea also led faculty development initiatives statewide with the University of North Carolina’s Teaching and Learning with Technology Collaborative.

At ProQuest, Andrea was Vice President, Product Management for an $80M product line used globally in K-12, higher education, and public libraries. Prior to her work with ProQuest, Andrea was COO with Alexander Street, leading strategic planning and execution of all publishing plans. Andrea oversaw the Production, Software Development, and Human Resources departments including a staff of 50+ and all product budgets. She was a key member of the Executive Team that grew the business from $5M to $30M before it sold to ProQuest.

Andrea has been a speaker at Charleston, ER&L, UKSG, MLA, and EDUCAUSE and was interviewed for articles on OER in Against the Grain and Research Information.

Top