Maverick reorganises and further strengthens its Senior Management Team – and adds to its US based Senior Associates

Dorset, UK. September 2018 – following the announcement in May of Nancy Roberts, ex-Academic Global Operations Director at Cambridge University Press, joining their Senior Management team as head of the Technology and Content division, Maverick have spent the summer further strengthening and expanding their management structure.

Effective immediately, Maverick are delighted to announce that Kate Wood, ex-Associate Marketing Director in STM at Wiley, has joined to lead their Marketing and Market Research Strategic and Operational support division, the largest division of Maverick Publishing Specialists.

Kate Wood joins Maverick with over 20 years’ experience in publishing. She has held senior roles across academic, STM and trade publishing. Kate began her career in editorial at Chadwyck-Healey but following her early career in editorial switched to marketing and PR. Kate was Director of Publicity for Robson Books, followed by positions as Group PR Director and Director of Marketing at Chrysalis Books Group. After Chrysalis, she returned to STM joining Wiley where she was an Associate Marketing Director. At Wiley, she led global teams across the US, UK and Europe. Kate has a strong track record of revenue delivery including developing campaigns resulting in seven-figure revenues for electronic product launches, as well as delivering high double-digit revenue growth for digital portfolios across STM products. She was awarded the prestigious Pacesetter award for her work while at Wiley.

The skills Kate brings to Maverick range from marketing strategy and market research, competitor analysis and audits, to a detailed knowledge of marketing communications covering areas such as campaign management and planning, copywriting, digital and social media marketing, content creation, PR and publicity campaigns and email automation and CRM systems. She has considerable expertise in all sides of product marketing for a wide range of content including books, journals, references, data and workflow tools. At Wiley, she was a marketing specialist in chemistry, molecular life sciences, physical sciences and in pharma.

With 10 years’ experience in trade and over 10 years’ experience in academic publishing, she is a true publishing all-rounder. Kate is a graduate of Trinity College, Dublin and a qualified CIM marketer.

In related news, Maverick have also been busy recruiting senior level marketing and market research expertise to their US consultancy team as well. With equal pleasure, they are pleased to announce that Marty Mullarkey, ex- Senior Product Marketing Manager for ProQuest Books, has joined Maverick, based out of California, USA.

Marty joins Maverick with more than 17 years of experience in senior marketing roles in the library and publishing industry. She has a proven track record in helping companies achieve their sales, branding and thought leadership goals. A well-rounded marketer, Marty’s expertise includes lead generation, strategic planning, product launches, messaging, PR and copywriting.

Most recently, Marty served as a Senior Product Marketing Manager for ProQuest Books and was the marketing lead for O’Reilly’s Safari, ProQuest’s strategic partner. Marty has served as Vice President of Marketing at Credo Reference and led the marketing team at ProQuest ebrary for 11 years – taking the company from the inception of the eBook market to its current position as industry-leading eBook provider. She also founded her own agency, which provided full-service marketing for educational and library technology companies such as DEMCO, many divisions of ProQuest, CodeMantra, Boopsie Inc. and e-Libro.

Marty began her career as a newspaper reporter and has also held marketing positions at blue chip companies such as Andersen Consulting (now Accenture) and GCI Group, a division of Grey Advertising, as well as a number of Internet start-ups.

Martin Marlow, President of Maverick Publishing Specialists, commented,

It has always been my ultimate goal to add the very best expertise and experts to my management team to provide all our clients the very best support they deserve. With the addition of Kate to head up Marketing and Market Research, alongside Nancy for Technology and Content and David Thew as Commercial Director, I am very pleased to say we have achieved this aim – and I am really looking forward to working with them all in this new structure to continue our growth and expansion