Maverick Publishing Specialists Adds Four New Senior Consultants to EMEA and US Operations
Maverick Publishing Specialists Ltd, announced today the addition of four Senior Consultants to their worldwide team of industry experts. The newest team members support Maverick’s rapidly growing US operations and further strengthens the company’s expertise in Association and Society support, as well as Business development and Organizational Change and Transformation.
Sara Purdy, Senior Associate, Head of EMEA Societies and Associations
Sara Purdy comes to Maverick with over two decades of STM publishing industry experience. As Maverick’s new Head of EMEA Societies and Associations, Sara will support scholarly societies with the complexities of publishing their content alongside selecting the right publishing partners. Most recently Sara was Publisher at SAGE Publications, working closely with scholarly societies to develop their journal publishing portfolios in both subscriptions as well as open access. Her skills include strategic planning, society relations, journal development and publishing business models, the RFP and tender process and negotiating contracts.
Rick Naylor, Senior Associate (US), Marketing, Branding + Market Research
Rick Naylor brings to Maverick product and brand marketing knowledge gained from helping international companies build successful marketing organizations. As Senior Associate, Marketing, Branding and Market Research, Rick will support Maverick’s US regional team as the company continues its growth in that market.
Rick has worked in several industries, including academic publishing where he managed the marketing of hundreds of digital, reference databases serving libraries and professionals. He has also overseen product marketing and branding for enterprise software, financial technology, consumer apps and digital entertainment. His strengths include messaging, publicity, content, digital, CRM, advertising, social media and research.
Jeremy Brinton, Senior Associate, Business development, Rights + Licensing.
Jeremy Brinton brings extensive senior level experience in publishing and book retail in the UK and overseas. As Senior Associate, he will support Maverick clients with their sales and global account growth strategies, planning and execution, as well as digital strategy development, rights & licensing, and process improvement. He will also join Maverick’s own business development and key account management EMEA team to support their continued company growth.
Appointed Head of Publisher Relations at the Publishers’ Licensing Services (PLS) in October 2015, he was principally responsible for managing more than 3,500 publisher relationships across education, business, and public sectors. Jeremy has in-depth understanding of publishers’ changing business needs to ensure the development of appropriate collective licensing and rights management services for its primary stakeholders.
Chris Wilkins, Senior Associate, Business Change and Transformation
A business change and transformation specialist with 20 years of experience in the publishing industry, Chris Wilkins will help Maverick clients navigate the ever-changing landscape in publishing as Senior Associate, Business Change and Transformation. Chris joins Maverick from Pearson, where he served as one of their senior, internal business change and transformation specialists, overseeing and delivering both regional and global projects and initiatives.
Chris is a certified Change Management practitioner and has delivered many large-scale as well as closely targeted assignments, including major systems implementations; organisational designs and restructures; new workflows and ways of working; outsourcing and offshoring; and cultural change. In addition to a business change and transformation specialist, Chris is adept at project and programme management.
Martin Marlow, President of Maverick Publishing Specialists, commented,
“At a time when the publishing industry is undergoing significant change and upheaval, it’s important to add personnel with the skills and expertise our clients need now and down the road. These four newest members complement Maverick’s expert team and help position us for continued, worldwide growth.”