Introducing Strategic Sales Transformation

Maverick is excited to introduce a new service offering, Strategic Sales Transformation, led by Affiliate Senior Associate, Lisa McCarthy. In today’s rapidly evolving digital landscape, staying ahead of the curve is crucial. Lisa and her team specialize in transforming sales teams into digitally confident, innovative, and highly effective units.

Their tailored solutions are designed to help your organization thrive by addressing the unique challenges and opportunities you face. Ultimately all their work is geared towards helping you to future-proof your organization by focusing on sustainable revenue growth.

Lisa brings deep industry experience, especially in publishing and digital transformations, combined with a pragmatic, people-centered approach that ensures practical, actionable results. She will collaborate closely with your team to co-create solutions tailored to your specific needs. Whether you need a full-scale transformation or specific incremental improvements, Lisa’s team will adapt to maximize impact across areas that are most pivotal to driving the implementation of your sales strategy.

Strategic Sales Transformation offers a comprehensive range of services, including sales enablement and training, optimizing sales strategies, current state diagnostics with prioritized recommendations to improve the impact of your sales function, change management, digital transformation, and integration of AI into sales operations. The approach focuses on both strategy and the complexities of practical implementation. This approach also helps ensure that the client can build the capabilities required to sustain and improve the changes implemented on an ongoing basis that are pivotal to long-term success.

To learn more about the new Strategic Sales Transformation service, contact Maverick’s Head of EMEA Business Development, Jayne Marks via LinkedIn or