Social Media, SEO and SEM

Understanding how to effectively use Social Media, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) in your business practices is a challenge faced by publishers both large and small. Maverick’s social media, SEO and SEM specialists can help you to identify your key challenges and develop strategies that are best placed to meet both your company and customer needs. Maverick advise on tried and tested best practice models that will help you get the most out of your online marketing and customer acquisition initiatives.

Contact us to find out more about how we can help you develop these strategies but as a guide, we can:

  • Identify which Social Media platforms are appropriate for your publishing specialty
  • Identify appropriate Social Media forums in your target subject areas that will yield the most effective results, including analysis and recommendations based on value versus time and effort required (ROI)
  • Help you to engage effectively and properly with your customers and stakeholder groups using social media tools
  • Help you gain and retain Social Media momentum and create that all-important “buzz”
  • Evaluate best / most appropriate potential for monetisation through SEM advertising, including how to interpret metrics and site content on different social media platforms to measure performance and interest, and ultimately determine best ROI efforts
  • Utilise SEO and SEM techniques, including Pay Per Click advertising (PPC) to achieve maximum customer exposure and increase your sales potential.

Social Media, SEO and SEM Services

To see an outline of our services – please click here – or follow the link below to read our case study:




For further information about how we helped other publishers in their strategy development, please refer to our Case Studies page, or to discuss your requirements, please Contact us.