Market Research

Whether your organisation is large or small, you need precise results from your market research. Our research blends qualitative and quantitative methods including in-depth telephone or face-to-face interviews, focus groups, desk research and on-line surveys to deliver the results that you need.

We work with our clients to develop suitable research programmes across a range of areas including market sizing / market potential, market penetration, customer satisfaction and new product development. We develop appropriate questionnaires using Mercator’s SNAP® specialist software which allows us to be flexible in our analysis and reporting of results.

At the end of your project, we will provide you with a full analysis of the results, a comprehensive report of the findings including recommended strategies to help you make your business decisions and focus your sales and marketing effort on the areas where you will achieve the best results.

Case Study:
Market Research





For further information about how we helped other publishers in their strategy development, please refer to our Case Studies page, or to discuss your requirements, please Contact us.