Maverick Case Studies


Our client, a new publishing company, approached Maverick to develop a suitable RFP which outlined the business and technology requirements they had for a new, yet to be developed eJournal and eContent delivery platform. At the same time, being totally new and therefore having no support systems in place for their emerging journals, they also […]

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Strategic and Marketing Support

We have worked with our client, a major STM publisher, on a number of significant projects over the last two years. Engaging with all areas of the marketing organization (both library side and author side) in Europe, US and Asia Pacific, we have supplied both strategic and marketing communications support, delivering effective marketing messages to […]

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Market Research

Our client, a leading scholarly publisher in the social sciences, wished to conduct a market assessment to determine the perceived value and positioning of their product offering amongst their client base.  The client wished to gain a much deeper understanding of their customer loyalty to both the corporate and product brands, as well as explore […]

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RFP Support and Ongoing Sales Representation

Our client, a specialist publisher in the scholarly sector based in the US, approached us in December 2010 with a specific requirement. Whilst their current content delivery platform was working well for them, they wanted to be sure that they were aware of all new developments or initiatives that could enhance the way their customers […]

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Digital Strategy

We were approached by the CEO of our client, a large market sector leading specialist publisher, to assist the board with the initial discussion, research and development phases of a long term company initiative to review and create a more robust digital strategy. Despite their internal developments and activity in the digital arena to bring […]

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Strategy and Publisher Relations Support

Our client was a new publishing company that began with a single idea – to provide textbooks, online, by the chapter. Our collaboration began in October 2009 when Maverick was approached to provide top-level strategic support that would take the embryonic idea into a full-blown product. In close discussion with the client, Maverick developed a […]

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