Strategy


Maverick provides top level strategic consulting to help you develop the most effective approach for your business.  Whether you need support in developing your electronic publishing strategy from scratch, advice on adapting your existing publishing strategy to meet changing market needs or support and advice with e-distribution solutions, we can help.

While each organisation’s specific requirements will vary, some examples of areas where we can support you include:

  • Business clarity in the digital space:
    • developing and generating a common understanding of what 'digital' means to your business
  • Market intelligence:
    • Providing marketing intelligence, feedback and advice in relation to what is going on in the industry and what your competitors are doing well / less wellwith understanding and analysing the industry
    • Providing assistance with understanding and analysing the industry or competitive landscape
  • Partner Evaluation:
    • Reviewing strategies and options surrounding partnering or outsourcing opportunities with platform providers and content production and conversion.
  • Business Operations:
    • Advice on business models, emerging pricing structures as well as the relevant supporting processes and procedures
    • Integration and migration strategies with existing product lines and services
  • Branding and Marketing:
    • Strategic advice with regards to marketing, branding and positioning plus efficient marketing methodology (eMarketing, SEO, SEM  etc) for best and most cost effective result.
  • Mergers and acquisitions support:
    • Target title / portfolio identification and acquisitions support and management; Company level M+A consultancy and prospecting.

For further information about how we have helped other publishers in their strategy development, please refer to our Case Studies or to discuss your requirements, please Contact Us.