Profiles of the Mavericks


Maverick associates have between 10 and 26 years of senior management experience in the electronic information industry, and have launched, delivered or supported a wide range of services including e-content aggregation platforms, cross format e-content retrieval systems and numerous online datasets and communities. We view ourselves as "practical marketers", applying practical experience and a pragmatic approach to achieving our clients' strategic goals. We specialize in quickly analyzing business situations and delivering successful, targeted and ROI driven solutions with an entrepreneurial flair and strong P&L focus.

The Maverick team has deliberately built a record of achievement that spans all content types, market sectors and steps in the supply chain.

Martin Marlow, Principal and President

Martin Marlow is the Principal of Maverick Publishing Specialists. He coordinates the Associate teams alongside working as the lead analyst on a number of key assignments. With over 26 years senior management experience in electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.

He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.

Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press – commenting on sales, marketing and market development strategies, new product innovation and developing industry trends.

He was also a contributor to the UKSG's E-Resources Management Handbook on the future of electronic publishing, where he was asked to provide his views and opinions as one of 5 "key thought leaders" in the information industry.

Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.


Peter Jeyes, Chief Financial Officer

Peter has a solid track record in finance, and has held senior positions in a range of companies spanning mobile, military and green technology industries, including Vodafone and Quest Group PLC. He is “City” experienced with equity funding, as well as corporate and export finance expertise and has been responsible for running international divisions of many companies, including many senior level overseas posts.

Peter acted as technology consultant with The World Health Organization into the health effects of the Chernobyl nuclear accident. In 1999, Peter joined Coutts, the book and e-book reseller and distributor – and amongst other achievements led their due diligence to acquire corporations in Canada and USA. The growth continued and in 2006 Peter was a key participant in the sale of Coutts to Ingram Industries Inc. where he headed up the finance divisions of Ingram Digital before returning to John Smith and Son (the educational resource providers for Universities in the UK and Africa) where he was previously Group FD and subsequently headed up the Legal Division – Hammicks Legal Services. Peter joined Maverick Publishing Specialists Ltd in 2010 as CFO and head financial advisor to the Maverick team.

Peter is qualified as a Chartered Accountant and is a Fellow of the Institute of Chartered Accountants in England and Wales. He has also obtained a Master’s Degree in Corporate Finance & Controls.


Julie Gordon, Senior Associate and Vice President

Julie brings over 15 years of digital product conceptualisation, development and transformation management experience to Maverick.

A seasoned executive with solid strategic and commercial credentials, Julie has a proven track record in designing, developing and delivering profit-generating projects, and has led successful product development initiatives to market launch in the STM and High Education publishing sectors.

Specialising in end-to-end project delivery, Julie delivers strategic recommendations through to plan design and implementation. Highly experienced in digital delivery, including print to digital transformation and multicountry eCommerce development, Julie is the conduit between the technical teams and business stakeholders ensuring expectations are met on both sides. Proven to increase efficiencies through improved workflow and process management, staff productivity and cost-savings through effective vendor management, Julie is also experienced in business integration following acquisition or merger.

Julie began her career at Excerpta Medica, a Medical Communications agency, and held a variety of transformation roles increasing in scope, complexity and geography. A move to Elsevier saw the development and commercialization of a new business intelligence product portfolio focused on the healthcare community. This then led to a series of large-scale digital and operational transformation projects for Elsevier Business Intelligence following several business acquisitions. Having lived and worked in Australia, the Netherlands, the US and now back in the UK, Julie is very familiar with the complexities and expectations of a global workforce and considers her ability to successfully manage inter-departmental/discipline and cross-border projects as one of her strengths.


Aviva Weinstein, Senior Associate and Vice President, Account Management

Aviva holds over 18 years experience in marketing and business development.  With particular industry and market knowledge spanning EMEA and Asia Pacific, she has spent the last five years focused on selling and marketing all aspects of digital content including e-books, databases and e-journals. Aviva’s core skills include strategy development, research and planning as well as market development / communications and direct sales negotiation and sales channel development.

Due to her background, Aviva also has in-depth expertise in all areas of digital publishing technology, product management and marketing – ranging from project conception to implementation, operational management as well as technical writing and training.

With extensive experience in growing businesses across all markets, from developing strategy through to implementation and analysis, Aviva currently works with Maverick’s clients in publishing strategy, marketing, publisher relations and sales.  She also is responsible for Maverick’s business development in Europe.

Prior to joining Maverick Aviva worked as International Sales Manager for Oxford University Press.  There she was responsible for managing online resource sales in EMEA, Southern Asia and ANZ as well as institutional e-book aggregator channel relationships outside of the Americas.  Prior to joining Oxford University Press she was a Senior Strategic Marketing Manager for Ingram Digital.  In this role she served as global product marketing lead for the company’s digital asset management and library offerings as well as managing EMEA marketing. A native of New Jersey, USA, Aviva holds a BA from the University at Albany, State University of New York.


Kathy Law, Senior Associate, Business Development Manager

Kathy has worked in the publishing industry since her first job as a junior Bookseller in 1975.
Starting her career in trade publishing, Kathy spent 14 years undertaking a variety of roles in product negotiation and purchasing for a national wholesaler, sales and sales management covering library suppliers, wholesalers (Bertrams, Gardners and specialists) as well as national retail chains including WH Smith, Blackwell's and Waterstones. She then moved in-house with Little Brown and undertook various sales management roles including conference and exhibition organisation and liaison with their US imprints importing goods into the UK for resale. 

Moving into academic and STM publishing in 1999, Kathy first joined Turpin Distribution, where she undertook business development for book and journal management and fulfilment. Whilst there, Kathy was also instrumental in setting up their US customer care and distribution centre. Her next assignment was with MPS Technologies, where she supported the board in building their white label book and journal platform solutions, as well as developing a subscription fulfilment infrastructure for use by international clients.

More recently, Kathy's roles have included UK Publication Manager (alongside occasional Business Development) for HighWire, supporting their British and European clients with their platform development and delivery, and Portland Press, initially developing their fulfilment client list but with added responsibility for content and commercial sales.
Overall therefore, Kathy has an enviable "umbrella view" of many aspects of the publishing industry – from retail sales and sales management to subscription fulfilment and book distribution, technology sales / support and commercial and institutional sales.
Kathy has also been a member of ALPSP Council as well as their Professional Development Committee helping to deliver seminars and now also provides her services as a Tutor in their “Managing Quality for Outsourced Services” course.


Stephen Laverick, Senior Associate

Stephen has over 20 years’ experience in scholarly publishing with time spent working in both the UK and China.

Primarily focused on digital publishing solutions, during his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China subsidiary through the migration of production work and accompanying training of local staff, to the creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

Stephen later moved on to work with Edanz Editing, again based in Beijing, as Integration Manager. Here, his main role was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen is also well versed in budget management, cross-departmental reporting and has had ongoing regular involvement in strategic planning initiatives for business development within his organisations.

Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.


Edwin Bailey – Associate, B2B Publishing

Edwin Bailey has over 16 years' experience in trade, professional and business publishing. With a solid editorial, content and commissioning background, he worked for a number of publishing companies including Financial Times Business and Informa before setting up his own business URCH Publishing. This published high value market reports and books covering commercial aspects of pharmaceutical industry. He also established Report Buyer an online reseller of specialist reports which became one of the largest market report shops. He sold the business in 2012 and since then has worked as a consultant to business publishers on editorial, commercial and online projects including a stint at SmithersApex researching markets for technical reports.

Edwin has a good record in commissioning, author relations, reselling, content licensing, publishing sales, marketing and commercial strategy. He has transferable experience of managing all commercial activities of a fast-growth business. He is experienced in managing a team, international and domestic suppliers and projects to achieve commercial targets.

Edwin also works as an independent consultant helping a range of businesses to plan, develop and launch new business ventures. He holds a BA in Geography from University College London and lives in Norfolk.


George Farina, Senior Associate (USA)

George Farina has demonstrated his business development and leadership acumen across executive level positions of substantial scope and responsibility both for major global STM publishers as well as distributors. His corporate experience includes senior level sales/marketing and business development positions with iGroup (Asia Pacific) Ltd (marketing and distribution to academic libraries throughout Asia, E-book licensing, US start-up publishing operations and finance support); Joint Commission Resources (healthcare accreditation and patient safety publishing, e-learning and training); Lippincott Williams & Wilkins (clinical medicine/nursing publishing); Thomson International Publishing (university textbooks/professional reference publishing) as well as eight years living in Tokyo and working with Longman/Pearson (ELT publishing).

With a keen understanding of key market and business drivers, George has risen to the level of complete P&L responsibility for business units in excess of $100 million. He is skilled in strategic planning and in developing and executing growth strategies yielding significant increases in revenues and profits.

He has extensive global experience, is well versed in the details of international expansion, distributor networks and global partnering, and is recognized for cost-effective sales expansion into new markets, restructuring and building sales organizations that achieve targets, hands-on development of senior level, high profile customer relationships and excellence in customer service.


John Lavender, Senior Associate (USA)

John has over 40 years’ experience in STM publishing, mainly at senior executive level. He lives in the USA having moved from the UK in 2001. His experience of working in both major English language publishing markets and his career covering almost all the major roles in publishing gives him an unrivalled view of the industry.

His corporate experience includes senior vice president of publishing (books and journals), online development, marketing, web development and international sales with Taylor & Francis and director of marketing, international sales and business development and electronic publishing with the Thomson Corporation. John was an early adopter of electronic publishing, creating the first journal to use PDFs to distribute content in 1997 and the first virtual e-book library in 1999.

John specializes in marketing strategy and internet marketing; market research and creating advisory panels; publishing strategy for books and journals; list development; online platforms and packaging of content online; selling online products; and international sales expansion. He has a keen understanding of the financial needs of a business and how to ensure that financial goals are met. He has also had wide experience in the acquisition of both publishing companies and lists, having handled over 20 successful acquisitions during his career. He can assist with any size of acquisition at any or all stages: from planning and developing an acquisition proposal, negotiating the acquisition and valuation, through to integration once acquired.


Arend Kuester, Senior Associate

With over 25 years publishing industry expertise, Arend is an enthusiastic, international senior executive who brings to Maverick a wealth of experience in STM business strategy, sales and marketing; academic and professional journal development; as well as managing trade publishing and business relationships. Due to his past career, he is also one of Maverick’s most experienced Open Access development specialists.

Alongside a wealth of knowledge in Sales and Marketing in both Europe, the Middle East and the US, his particular experience also includes change management, business restructuring and cross-cultural management.  Arend is particularly passionate in developing sustainable and innovative publishing solutions, which utilise new technologies and business models to improve access to information and education.

Arend has spent the last six years in Qatar as the Director of Bloomsbury Qatar Foundation Journals (where he led the development of Bloomsbury Qatar Foundation Journals and QScience.com from inception to launch) and later Bloomsbury Qatar Foundation Publishing. He also worked as a consultant for Qatar Museums, developing and analysing workflows and advising on contracts for high-end art publications.  

Arend joined Qatar Foundation from Bloomsbury Publishing Plc, where he was Business Development Director, and prior to that was the European Director for Publishers Communication Group (PCG), where he developed Sales and Marketing Strategies for a wide range of scientific, technical and medical (STM) publishers of differing size and subject specialism.

Arend extensive career has also included positions at Rowohlt, Chadwyck-Healey/Proquest, Bertelsmann and Das Bildungshaus. He has served as a Director on the Board and the Council of the Association of Learned and Professional Society Publishers (ALPSP), and was elected in October 2014 to the board of the STM Association, the International Association of Scientific, Technical & Medical Publishers.  

Arend is based in Berlin and works as both a project specialist in all areas outlined above as well as assisting senior level business development for Maverick in all regions.


Anna Drage, Senior Associate, Technology and Content

Anna has spent the last 20 years working in the academic publishing industry, specializing in the editorial and production side of electronic publishing. Her broad-based experience of both e-book and e-journal production, and her understanding of how editorial processes feed into this process, has supported publishers as diverse as OUP, Walter de Gruyter, and Woodhead Publishing, via online hosts such as Highwire, Atypon, and MetaPress. Working both for and with publishers, Anna has gained a valuable insight into the production workflow of journals and e-books, the use of electronic data in online publishing, and working with third party online hosts.

After an early career as assistant editor for a specialist publisher, Anna worked for Oxford University Press in editorial and print production for their Science and Medical Books as well as their Journals Division, where she specialized in electronic production and online hosting. As their Online Project Manager, she managed the transition of OUP hosted journals to a third party host (Highwire) and acted as the main contact between in house editorial/production staff and Highwire.

In 2003 she moved to OUP Pakistan as Design Manager for Educational Books before returning to the UK as production manager at Medic to Medic, a company providing software solutions to the NHS. In 2006, Anna moved back into the academic publishing, firstly an Account manager for Atypon Systems Inc, and then Senior Client Manager at Publishing Technology. In both these roles she acted as the day-to-day liaison with Publishers, as well as helping them develop their online products and product strategies. Anna’s current assignments include working as the ‘E-Project Manager’ for a UK based publisher, working with their in-house teams to establish a new e-book platform using a third party vendor.


Genevieve Collett, Senior Associate, Marketing and Market Research

Genevieve is a highly experienced professional having worked in academic research publishing for the majority of her career, accumulating more than 20 years’ experience. She has held positions in marketing, sales and editorial management for Wiley, Nature Publishing Group and Taylor and Francis. She has had responsibility for key learned societies and professional organisations including the Royal Meteorological Society. She was the global lead marketer for Earth and environmental sciences at Wiley for eleven years during the time of the Blackwell takeover by Wiley and the acquisition of the American Geophysical Union publishing contract.

Genevieve has adapted rapidly during changing times transforming strategies and tactics as business investment shifted predominantly to the online content and an Open Access business model and author marketing. She has a reputation for being creative, applying her “out of the box” thinking and experimenting with new and innovative campaigns.

As a scientist, she has the best possible understanding of our customers, the researchers and librarians, and learned journals, the products, and how a publisher’s role can best adapt to serve specialist communities. She has formulated marketing strategies and plans that achieve key development objectives for societies and their journals for many years, reinforcing publisher/partner relations. Prior to joining Maverick, Genevieve was lead global marketer for Earth and environmental sciences at Wiley and was responsible for 58 journals and 23 society partners across the world.


Nancy Roberts – Senior Associate

Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, following on from the completion of her postgraduate publishing diploma at West Herts College. Her experience encompasses a wide spectrum of sectors, from children’s to trade to academic, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. She therefore has a global view of the publishing industry, and brings a uniquely broad perspective gained from across the different sectors in which she has worked.

Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. She also enjoys providing personal coaching and support to first time managers and leaders. She has a PhD in Postcolonial Feminist Literary Theory, and is currently an EMBA student at Cranfield University.


Rebecca Moakes, Associate, Technology and Content

Rebecca is an accomplished senior publishing professional specialising in developing cutting-edge digital resources and delivering B2B and B2C products and services. With over 16 years’ experience working for and with publishers, she offers a combination of strategic, commercial and technical insights to deliver measurable business goals.

She has a proven track record of facilitating collaborative relationships between technical and business teams; informing product development through marketing intelligence and web analytics; and translating business requirements into user stories. As a champion of agile, and UCD, she has engaged extensively with end users through focus groups, interviews and usability testing to ensure a seamless experience which supports the product vision.

During her recent role at Taylor & Francis, as a Senior Digital Product Manager, she drove forward the digital collections product portfolio, designing and launching new primary archive resources for the global research market. She also implemented key enhancements to the journals platform such as delivering article metrics, automated open access, e-commerce support for ANZ dollars and enabled alternative publishing models.

Prior to this role she worked at Atypon as an Account Manager and Blackwell Publishers as the Electronic Production Editor. In both of these companies Rebecca managed major content migration projects for both books and journals, including transforming 381 journals into a fully XML workflow, and moving content onto new hosting environments. She was instrumental in optimizing content processes, establishing new quality standards, providing extensive technical support and online publishing expertise.


Duncan Enright, Senior Associate

Duncan has spent more than 25 years in STM and professional publishing, delivering growth as a publishing and marketing director in both large multinational and professional society settings.

Most recently, Duncan was the Publishing Director at the British National Formulary (BNF), the leading healthcare reference in the world and a joint venture between the BMJ Group, Royal Pharmaceutical Society and the Royal College of Paediatrics and Child Health. His responsibilities included the migration to digital forms, a new contract with the UK NHS, and international growth including the launch of the New Zealand Formulary.

Duncan has published in a wide range of academic and professional markets including medicine, engineering, business and management, science and technology. In all of these he has championed the development of publishing strategies that put the professional community at the heart, using their expertise to sift key evidence and decide on best practice; then using the best publishing tools to bring the right information to the appropriate point in the professional workflow to allow better decisions.

As a marketing director at Elsevier for many years Duncan oversaw the growth of digital marketing and championed the role of sales and channel promotions, as well as developing direct and non-traditional ways to reach readers. At the BNF he worked closely with sales colleagues to develop licensing options using XML as the basis for apps and embedded content use.

Duncan's expertise lies in spotting opportunities for growth, working with stakeholders in a profession to create a new offering, finding and working with the right authors and organisations, deciding on the right way to bring the information to the professional workflow, moving from print to digital forms by using the best new publishing technologies, and winning professionals over to new knowledge products.


Howard Blythe, Senior Associate, Marketing and Market Research

Howard provides Maverick with nearly two decades of experience in corporate, graphic, exhibition and website design. He works in consultation with our clients in the conception, design and production of online and offline marketing and market research activities – including brand development, pricing and product placement, physical market presence (point of use; point of presence) and marketing materials. His team have experience across all traditional and digital marketing and market feedback/interaction channels (including online surveying and analysis, SEO, Social Networking and multimedia marketing) and have worked with the widest range of specific market requirements and available budgets.

Howard's clients include leading information industry intermediaries and publishers. Howard's background includes the establishment and ownership of 212Design – a full marketing services company that he ran for 11 years. Howard and his team have in-depth experience of working as strategic or operational marketing consultants, for large corporations as well as "start-ups" and specialist niche suppliers.


Helga Zunde-Baker, Senior Associate

Helga Zunde-Baker has almost 25 years of experience in academic and professional publishing. She has worked with organisations as diverse as the British Standards Institution, The Lancet (Elsevier), The Chambers Dictionary, IDS (Thomson Reuters), Palgrave Macmillan and most recently, SpringerNature.

Expert at developing large, global, teams, and with a wealth of technical production knowledge, Helga can quickly build rapport and deliver meaningful results fast. Most recently Helga was Global Head of Production at SpringerNature, responsible for production of the Nature Academic, Palgrave, and British Dental Association journals portfolios. This involved both in-house and offshore production, including the sensitive management of learned society partner relationships, and production of the Nature Partner Journals open access list. As part of post-merger integration she led the successful migration of large volumes of legacy data and work in progress to Springer tools and systems. Prior to this she was Publishing Services Director for Palgrave Macmillan, where she led a digital first review and worked collaboratively with offshore suppliers to develop fast-track scholarly monograph production (weeks, not months) for the innovative Palgrave Pivot offering.

Helga has extensive experience of RFP and procurement, vendor management, workflow optimisation, restructuring, change management and BPO. She has been a guest lecturer on the UCL MA in Publishing, and in 2016 spoke at the ALPSP "new digital models" event.


Minty Colquhoun, Senior Associate, Marketing and Market Research

An award winning, service-driven and commercially minded professional, Minty holds a sound track record in producing strategic marketing initiatives which deliver value to both clients and their customers. With an emphasis on delivering clear and measurable results, maximising ROI and improving performance profitability, her areas of expertise include: Branding, Marketing Strategies, Business Plans and Feasibility Studies, Market Research, New Product Development, Copy Writing, PR and Design.

With over ten years’ professional marketing expertise, Minty assists a wide variety of national and multi-national companies as well as SME organisations in both private and public industries.  Minty began her career with Blackwell’s Information Services where she earned a Spotlight award for outstanding service, before going on to gain wider experience within the Life Sciences and IT sectors.  As Marketing Manager for a software start-up she successfully grew the department’s activities within two years to win Oracle’s prestigious Award for Innovation in 2009. 

Minty is also an active member of the Chartered Institute of Marketing where she currently chairs the Hampshire & Isle of Wight regional branch.


Liam Chambers, Senior Associate, Technology and Content (Programme / Project Management)

Liam has been in the electronic information industry for nearly 20 years, working for companies such as Aslib the Association for Information management, SilverPlatter information, Lendac Data Systems and Propylon.

Liam's expertise lies in the areas of customer/account management in terms of their use of online based content delivery solutions as well as digital product and project management.

He has managed numerous product development/product launch campaigns as well as sales and marketing support services for a succession of national and international content owners including Barbour, the Institute of Chartered Accountants and three of the world's largest publishers, Thomson, Reed Elsevier and Wolters Kluwer. Over the past five years his projects and consultancy have typically dealt with online content discovery, delivery and usage with particular focus on platform usability and customer value perception.

His projects have won numerous awards including the Irish 2005 InsideGovernment award for an innovative bi-lingual integration project inside the Irish Parliament. Liam specializes in working with Publishers of all sizes and market sectors to define their product offerings, take new products to market and online/offline customer retention strategies.


Megan Toogood, Associate, Marketing and Market Research 

Megan specializes in creating and implementing integrated marketing campaigns that use PR, advertising, print collateral, static websites and social media to engage potential customers. This work is backed up by experience in strategic brand and product development.

Megan joined Maverick from Semantico, a UK based publishing services and technology platform provider, where she was responsible for marketing and PR, and widely recognised as editor of their globally recognised "Discovery Blog".

A business writer with an interest in SEO and SEM techniques who has achieved top ten Google rankings for highly competitive terms, Megan's interest in language and communication has also led to work with the National Literacy Council improving the life chances of young people unconfident in their literacy skills.

With a background in archaeology; film and television production; film festivals; public funding of the arts; independent retail and e-commerce, Megan brings fresh perspectives to marketing in the publishing sector and a particular drive to convert eMarketing strategies into practical brand exposure and revenue generating results.


Katja Oechel, Associate, Marketing and Market Research (Germany)

Katja is a marketing and communications professional and has spent nearly 15 years in STM and professional publishing. Her publishing experience includes work at Elsevier Health Sciences, Springer Science+Business Media and Bloomsbury Publishing. Most recently Katja has been working on business development projects in the creative and digital sectors.

Being based in Berlin, Germany, Katja has an international outlook and takes an avid interest in the city’s thriving start-up scene and digital media developments. Katja’s expertise lies in devising marketing and business strategies for eProducts and eContent as well as implementing hands-on marketing campaigns, both online and offline.


Monique de Waal, Associate, Latin and South America

Monique has over 20 years of international experience in developing and executing medical marketing and communications solutions for pharmaceutical and biotechnology clients. Over the years she has been responsible for the development and implementation of global strategic communication plans for existing and new clients whereby she gained extensive marketing experience that spans the product life cycle in many different therapeutic areas. Core activities include project management, meeting development ranging from small roundtable/advisory board meetings to multiple-day stand-alone meetings, overseeing and coordinating content creation for websites, publications and presentation slides… Her responsibilities allowed her to work closely with international key opinion leaders, marketing and medical departments of pharmaceutical and biotech companies, publishers and societies while always keeping the interests of all parties in mind during the process.

After having worked for 18 years at a medical communications agency, part of Reed Elsevier, in the Netherlands, she has been working as a freelancer based in Argentina for the past 4 years where she has continued to work on medical marketing and communication events and where she was also responsible for telesales/telemarketing for all of Latin America for one of the largest publishers of journals/books in STM. Monique joined Maverick Publishing Specialists Ltd in 2013. In addition to her medical communications experience, she also holds a Masters degree in translation. Fluent in Dutch and English with a good working command of Spanish, French and German, she thrives in a multi-national, multi-cultural environment.


Sophie Durlacher, Associate, Technology and Content (Programme / Project Management)

A respected senior professional with excellent commercial skills, Sophie has over 20 years’ experience of operations management. Excelling at change management, process improvement and large scale project delivery, Sophie is happy in both traditional print publishing as well as digital/online projects or print to digital transition, at both strategic and operational level.

A seasoned manager who helps guide teams through transition and development; Sophie has been involved with a number of top flight companies since the very early days of online publishing. Initially at International Thomson, she then joined Macmillan to work on GroveArt and GroveMusic, (overseeing both their print and online publishing management) before moving to ProQuest International, where she assumed overall management responsibility for a number of differing content and production teams across a wide range of their most high-profile and profitable product streams.

More recently, Sophie has worked for the Tribal Group in Cambridge, UK,  where she headed up operations across their diverse portfolio of public and private sector contracts including Move On – a National Literacy Project, Mcdonald’s in-house basic skills training and EU funded multi-disciplinary technology and education schemes.

Since leaving Tribal, Sophie has provided research, account management, market analysis and project management services to a range of companies across publishing, technology and marketing, including Merck Animal Health, Qualcomm and CUP.


Rosie Grimes, Associate, Technology and Content

Rosie has spent over 22 years working in the academic journal sector, specializing in editorial processes and journal content development for two learned society publishers. In her early career at Institute of Physics Publishing, she developed in-depth knowledge of peer review and she worked extensively with the academic Editors and Editorial Boards to shape and develop their journals.

After nine years at IOP Publishing, she joined the Institution of Mechanical Engineers, as Journals Publisher, to develop its portfolio of journals. In addition to working on development of existing journals and investigating potential new journals, Rosie managed the transition from paper to online publishing (working with a number of online hosts over the years), the selection process and implementation of online peer review for the journals, and the introduction of anti-plagiarism software to improve author service.

She successfully grew the Institution's journals business whilst continuing online product development, seeking cost-effective efficiencies and optimal use of software solutions.


Ruth King, Affiliate Senior Associate, Open Access

Ruth is a publishing professional with deep experience of open access, change management and process development. She has worked in open access publishing since its conception and brings experience from a breadth of business types, from a start-up company using a new business model to a global corporate environment.

Before becoming a consultant, Ruth was Editorial Director for Springer Nature's open access journals in Health Sciences, at BioMed Central. Her expertise covers journal portfolio strategy, recruiting and developing global teams, engaging societies, and developing a top-class service for editors. She is adept at growing a business in a changing landscape and has a broad knowledge of the STM publishing industry through her roles at BioMed Central and at Elsevier.

Ruth has a special interest in health and has worked closely with societies and NGOs, such as the World Health Organization, to understand and contribute to their objectives. In other projects, she has reviewed and transitioned editorial models to handle scale and has convened stakeholders from across the research landscape to explore the relationship between open access and the development of research in low- and middle-income countries. Ruth has a collaborative and progressive outlook. She brings a great mix of insight, logical thought process and creativity to her work.


Fiona Carr, Affiliate Associate, Rights and Licensing

Fiona has been a rights and licensing professional for more than 20 years, with expertise that ranges from permissions clearance, content acquisition, content licensing and revenue generation to digital business and rights strategy development and implementation.  A particular area of expertise is STM and academic publishing, having had roles at Elsevier, Oxford University Press and Springer Nature during her career.  An active member of the rights community, Fiona has served on a number of industry committees including Chair of the ALPSP Copyright Committee and membership of the STM Copyright Committee and SERU Working Group.


Andrew Neilson, Affiliate Senior Associate, Sales and Marketing

Andrew has over 20 years’ international sales and marketing experience in academic and STM publishing. Most recently, he was Channel Director, EMEALA at Elsevier Science and Technology where he was responsible for developing and delivering marketing strategies and plans across all channel for the books group for the EMEALA region to support the transformation of the business from a traditional print publisher to a technology-led, data-driven company. In this role, Andrew managed the top 100 programme, delivering bespoke sales, marketing and publishing programmes to support 100 strategic accounts (Higher Education institutions) globally and developed an eBook forum programme from scratch, which now comprises 30 events globally and generates $6m in leads.

Prior to that, Andrew was Director of Sales and Marketing EMEA at Houghton Mifflin International, where he was responsible for sales and marketing of Houghton Mifflin's college and trade/reference portfolios in the EMEA region. During his tenure at Houghton Mifflin, Andrew successfully oversaw significant reorganization across sales, marketing and operations and secured a significant custom publishing agreement with the Open University that delivered 18% increase in revenues.


Clare Wratten, Affiliate Associate, Marketing and Communications

Clare Wratten is an industry professional with over 18 years' experience in marketing and communications. She approaches projects with a combination of curiosity, confidence, and creativity while still retaining a can-do attitude and a practical approach. Her expertise covers the following areas: strategic planning and tactical delivery of marketing campaigns; PR – all aspects; content creation and writing; project and account management; events (a huge area this one); and ideas generation. She enjoys a challenge and is fearless, even in the face of a deadline!

Through her extensive work experience, Clare has delivered projects for a diverse client-base including advertising agencies, local authorities, global commercial enterprises, and publishing companies. Her work in these areas has covered projects ranging from international events through to award-winning PR campaigns via television ads and theatre productions. She is currently managing the marketing and social media for several clients.

On a personal level, Clare is currently in her second year of a BA in Art History degree – this has been her ambition for many years since completing her Foundation Course in Fine Art many moons ago. Clare has an abiding love for the words ‘chutzpah' and ’schadenfreude’ and is best summed up in the quote from one of her previous employers: “A force of nature." Enough said.


Lettie Conrad, Affiliate Associate, Product Research and Development

Lettie brings more than 15 years’ experience in scholarly publishing to her diverse portfolio of product research and development talents and passions. She is dedicated to helping information organizations cultivate a user-centered, standards-compliant approach to digital publishing and academic programs. Her work history demonstrates a commitment to the dissemination of high-quality scholarly and professional publications that advance science and knowledge for the greater good, and transform the researcher experience.

Most recently, she has mastered specialized skills in driving optimum discovery and access of academic content platforms – leading a team of R&D specialists in web analytics, user experience, information architecture, SEO, library discovery, metadata standards, and semantics. In her 10 years with SAGE Publishing, Lettie played a key role in establishing product management expertise and user-centered product lifecycles and market research routines. She was instrumental in launching user-centered web and mobile products, driving research and analysis that enabled evidence-based product management to maintain outstanding quality of SAGE platforms.

Currently, Lettie is an Associated Editor for Learned Publishing and is serving her fifth year in NISO’s Open Discovery Initiative. Lettie has a master’s degree in Mass Communication from California State University, Northridge, and is currently a candidate for the Information Science PhD Gateway Program from California State University, San Jose, and the Queensland University of Technology, Brisbane.


Alicia Warren – Affiliate Associate, User Experience

Alicia is a user experience (UX) professional who has spent her career researching the way that people learn, absorb information and interact with websites, and now employs user experience principles to design and deliver to the pixel. She has served as the UX lead in publishing on products ranging from SAGE journals to online learning platforms and marketing landing pages at Wiley; and delivers delightful visual designs and interactions to responsive web designs and iOS and Android apps. Alicia has a Master's degree in Publishing from City University, London and taught English in Korea and Japan. 


Suzanne Kavanagh, Affiliate Associate

Suzanne is an IDM-qualified marketing professional with senior, strategic management and leadership experience across all areas of communications and team development. With over 24 years in the industry and a track record in creating marketing, brand and product strategies, she has also worked in different sized companies across publishing on a wide range of content marketing, stakeholder relations and community development engagements. 

Via an early career in specialist bookselling and trade publishing, Suzanne cut teeth in database management, targeted mail order sales and customer service. Then at Routledge she led the humanities marketing team where (with a £400k budget), they drove sales in excess of £11 million, delivering 9% year on year growth for the division. Moving to Continuum to lead their academic sales and marketing team, she again achieved year on year double-digit growth, with an increased profile in store and online. She managed the UK sales force, liaised with the distribution centre and developed effective relationships with buyers. The marketing team was expanded and reorganised to respond to channel requirements while streamlining processes. 

Consultancy projects have included a new website, online content development, rights catalogue and market analysis for clients including Macmillan Science, Nelson Croom and Verso. While at Creative Skillset she conducted cross-sector research to update the National Occupational Standards for Publishing. At ALPSP, Suzanne implemented the member feedback programme and used insights to improve services. She launched a new website and CMS, redeveloped the brand, improved communications and raised their profile. Suzanne is a well-networked professional who can draw on her experience and enthusiasm to help analyse your business, devise new strategies, and think creatively about your brand and marketing.


Linda Gardner, Affiliate Associate, Medical Publishing and Communications

Linda is an entrepreneurial, medical publishing and medical communications professional with over 25 years’ experience working in the field of medical education, medical communications and STM publishing. She has an excellent track record in strategic consultation and business development for a range of regional and international pharma companies. She has vast experience in developing solution-based, tailored programs; from concept to delivery in both print and digital media.

Linda started her publishing career with Current Science Group in London. She has also worked at Springer and Future Science Group in a variety of senior management roles. She has set up medical communications divisions and start-ups from scratch and this has given her a wide range of experience and knowledge to add value to your organisation, including strategic insight, branding and product development.

Linda has extensive senior management experience with the ability to work across departments in a collaborative manner and the skills required to manage both internal and external resources effectively to ensure timely project delivery. She is a skilled negotiator, with the ability to get in front of clients and close deals and has a proven track record in business development; both in delivering sales and in mentoring sales staff and support teams. She has a deep understanding of the power of branding and the creation of innovative products targeted to a wide range of healthcare professionals.


Mark Styles, Affiliate Associate, Higher Education Textbooks and Online Digital Learning

Mark has over 10 years’ experience in the Higher Education textbook and digital solutions market, gained in a variety of editorial, advisory and management roles with John Wiley & Sons Ltd, combining both hands-on project experience with strategic level planning.

Acquiring, developing, and delivering content across a range of subject areas in both print and digital formats, Mark has a proven track record in conceptualising and producing innovative products and solutions aligned to exacting individual customer and broader market requirements.

Having managed Wiley’s custom publishing programme for the EMEA market, Mark has worked closely with sales and business development teams to create content strategies and deliver solutions for international as well as UK clients. Success has come through Mark’s capacity to control margins and ensure timely delivery of complex projects by managing effectively and building strong relationships across locations, vendors and stakeholders.

Working in high-growth markets such as the Middle East and Asia, and by significantly increasing market share for new products, Mark has demonstrated and received awards for his ability to adapt to new and challenging conditions within publishing.


Mike Diaz, Affiliate Associate, Marketing Insight and Innovation

Mike Diaz is a marketing consultant with 20 years’ experience helping companies to accelerate growth by tapping new markets. He helps organizations to focus, optimize, and scale their marketing efforts and to build new capabilities.

Mike enable companies to surface new avenues for growth by identifying emerging trends on the market, technology and customer landscape and their implications. His expertise includes market and competitive research, persona development, value proposition development, purchase and customer experience mapping, and customer loyalty and brand research. He also helps organizations to expand marketing capabilities in areas such as demand generation; inbound marketing; mobile and video optimization; social media and blogging; SEO/SEM; webinars and events; sales, channel and partner engagement; and key-account programs.

Mike held marketing leadership roles at ProQuest and Thomson (Gale) and he was formerly a software and aerospace industry analyst at the US Department of Commerce. He has presented about emerging trends in education and technology at events such as the Society of Scholarly Publishing, The Charleston Conference, Computers in Libraries, and the SIIA Education Business Summit. He is the current chair for Michigan Marketing Minds and a SIIA CODiE Award judge for sales, marketing, and competitive intelligence software solutions.


Nancy MacCreery – Affiliate Associate, Marketing and Market Research (USA)

Nancy is a business-oriented marketing professional whose diverse career spans strategic marketing, product and business development for both B2B and consumer products. She has an in-depth knowledge of all the facets of effective marketing strategies and understands the processes needed to create, facilitate and drive the implementation of practical, innovative marketing solutions.

Her industry experience gives her insights into healthcare and professional services as well as e-books and publishing. Nancy implemented groundbreaking market research and digital campaigns for Ingram Digital (VitalSource Technologies) and has developed newsletters and white papers for major publishers. Nancy has worked for both large and small organizations, co-founded, supported and built successful small businesses, and is a life-long continual learner. This diverse background gives her a unique understanding of the challenges in maximizing business resources and priorities.

Her educational foundation is an engineering undergraduate degree complemented by an MBA from Michigan State University; she is the author of several books as well as numerous business publications.

Nancy holds certifications in: Idea and Innovation Management (North Carolina State University); Practical Product Management (Pragmatic Marketing); Inbound Marketing (HubSpot)


Janice Kuta, Affiliate Associate (USA)

Janice is a highly respected STM and scholarly publishing industry executive with over 25 years experience. She has worked for both global commercial and not- profit organizations, with a proven a track record for generating profits & surplus, successful in sales, marketing, strategic planning, change management and new business development.

She has a proven ability in developing business partnerships, strategic alliances and branding initiatives, with broad experience in online, digital, web-based products and services. Janice brings a high energy, hands-on approach with excellent cross-cultural communication, team-building and problem-solving skills.

Acting as consultant, Janice was Director of Membership for the International Association of STM Publishers and Marketing & Event Director of Books for Development.  She has held Executive and Senior Vice President positions at Classical International, Macmillan Online Publishing, Palgrave Macmillan, AIP Press and Blackwell Publishers. Janice also served as Chair of AAP/PSP's Executive Committee and has participated as speaker and moderator at many industry events.


Paula Reeves, Affiliate Associate, Marketing and Market Research

Paula Reeves is a senior marketing communications consultant with extensive experience working in global markets having lived and worked in the US and Europe. A creative, entrepreneurial leader, Paula has a passion for empowering clients and delivering exemplary results.

With a proven track record leading teams in all facets of branding and marketing communications, Paula has experience working with both print and digital media. Core competencies include market research, strategy, campaign development, design management and public relations.

Paula’s work in scientific, technical and medical (STM) publishing dates back to 1999. She has provided strategic consultation and led projects for the world’s largest STM publishers – developing campaigns for many of the industry’s flagship brands. In the course of her career, Paula has interviewed hundreds of librarians, authors, reviewers and editors, gaining invaluable breadth and depth of insight into scholarly publishing. She also has experience developing communications around complex issues such as open access, pricing models, P to E migration and new technologies.

Previous experience includes roles as Managing Director of a creative agency and Vice President-level positions in both marketing and sales. A combination of both agency and client-side experience means Paula is uniquely positioned to collaborate with clients to develop marketing communications that are relevant, authentic, credible and effective.


Jenny Drey, Affiliate Associate, Marketing and Market Research

Jenny Drey comes to Maverick with 25 years' experience of marketing within the publishing industry, from books and journals to e-publishing.

For the past 12 years Jenny has worked on a consultancy basis, providing marketing and PR expertise to a range of clients both in the publishing industry and in other industry sectors including legal and entertainment. She has carried out many market research programmes for clients in the UK and the US, reaching into Europe with her fluent French and German. Amongst her other projects she has been called upon to establish and run the marketing of a books programme for a major UK publisher, and head the PR for several scientific communities and publishers.

Jenny has extensive experience of marketing journals, newsletters, and books, both academic and professional and fiction/non-fiction. Prior to her consultancy work, Jenny was Product Development Manager for Chapman & Hall's electronic publishing division, working across a range of subjects and platforms. This followed a marketing career with other publishers including Elsevier Science, Dorling Kindersley, and PJB Publications. Early on she spent several years at Robert Maxwell's trade publisher Macdonald, where she marketed fiction and non-fiction books to the book trade and to the general public. Jenny is an ideas person and continues to enjoy the creative aspects of writing, research and translation, as well as generating and working on sound commercial propositions.


Donna Sanzone,  Affiliate Associate

Donna brings to Maverick more than 30 years of executive-level experience in academic, reference, educational, and trade publishing, specializing in strategic planning, new product development/management, publisher/partner relations, and the transition from print to digital for both commercial and not-for-profit companies and organizations. Over the course of her successful career, she has provided the vision as well as strategic direction for many publishers, often working in close collaboration with educational/cultural institutions and scholarly societies (for instance, the Getty Art History Information Program, Smithsonian Institution, and the American Studies Association).  Her background and extensive experience have given her unique insight into the business requisites of commercial publishers as well as the mission of scholarly/not-for-profit organizations, resulting in the development and execution of successful, high-quality, market-driven, and profitable products and programs for a wide range of publishers and organizations. 

Career highlights include:  Executive Editor at Macmillan Reference (developing and implementing large-scale reference/academic programs); Editor in Chief at Grolier Academic Publishing (developing and managing a new Grolier division of academic print and digital products); Executive Editor at HarperCollins (creating and directing the joint Smithsonian-Collins imprint); VP of new product development at M.E. Sharpe (developing, implementing, and distributing new digital products and academic databases); and Consultant/Project Manager at Choice/Association of College and Research Libraries (developing and managing a new review database).


Denise Wydra, Affiliate Associate

Denise Wydra is an entrepreneurial publishing executive with over 25 years’ experience in the higher education market. While her diverse experience gives her a broad perspective, she specializes in strategic planning; market research and market development; content and product development; and team-building and process optimization.

Denise’s most recent positions in publishing include President of Bedford/St. Martin’s, a pre-eminent humanities college publisher and a part of Macmillan Higher Education, and Vice President of Product (Humanities) at Macmillan Learning. In both positions, she oversaw strategic planning and product development, and led the company to increased market share in all years. With a deep background in both print and digital product development, Denise helped teams and the company transition to a blended print and digital strategy, realigning publishing plans and the organization to fit the changing needs of the market.

Denise is currently a mentor in Learnlaunch, an accelerator for new education technology companies in Boston, Mass.; on the Learning Council at MindEdge, a successful U.S. digital publisher; and a judge for the 2017 Reimagine Eduction global competition for education technology.


Mark Lane, Affiliate Associate Partner

Mark began his career in magazine and book publishing, where he worked for twelve years, progressing to become General Manager and Publisher responsible for the launching and/or profitability of both magazines and directories (alongside numerous conferences and newsletters). Since March 1988 he has worked as a consultant offering coaching, management training, organisation development consultancy and group facilitation for a wide range of organisations including banks, insurers, pharmaceutical companies, publishers, societies and exhibition organisers.

As part of his MBA, which focused on strategic management issues and organisational development, he undertook a research project on UK business publishing and the World Wide Web. 

In addition to training he has been involved in a range of consultancy projects including organisational change and Sales + Marketing team development; Executive Coaching; M+A integration; and executive recruitment. 

Recent clients include: London Stock Exchange, Institute of Physics, Elsevier, Lexis Nexis, Costar, FTSE, Institute of Engineering and Technology (IET), Springer Nature, Thomson Reuters.


Jemma Macfadyen, Affiliate Associate

Jemma has nineteen years’ business management and product development experience in the B2B online information industry through senior management roles at Thomson Reuters, Gartner and LexisNexis UK and more recently, through strategic and consulting engagements for large online information and software vendors.  Jemma founded Spinnaker Consulting in 2008, a small, successful and well-networked consultancy.

At Thomson Reuters, Jemma was responsible for a range of online, software and advisory services including Consult GEE, online information subscription services for the UK regulatory market.  Jemma delivered a completed online product overhaul including usability testing, detailed market research and an accessibility audit. Previous to Thomson Reuters Jemma was at LexisNexis, managing and delivering a range of editorial projects then later heading up the development of online products and services. In addition, Jemma has experience of successfully setting up and delivering strategic partnerships and revenue generating initiatives.

Jemma excels at getting to grips with projects quickly and in not just delivering PowerPoint but real, executable outcomes meaning commercial results for clients. Jemma has a first class degree and a scholarship from the University of Manchester and has recently returned from a two-year contract in the Philippines.


Anthony Finn, Affiliate Associate

Anthony has enjoyed a long career in publishing where, amongst other roles, he was operations director of Quarto and Berlitz Publishing and a founder director of Management Books 2000 before becoming group customer services manager for Taylor & Francis journals division.

Anthony started his own consultancy service in 2007 and was also a director of Trident Publishing Services. Anthony specialises in operations management, including distribution, subscription management and customer services and was interim general manager of book distributor NBN International in 2012.

As a consultant, Anthony has worked primarily in the STM and academic sectors, delivering projects for books, journals and database publishers. Clients have included Pharmaceutical Press, IOP Publishing, the IET, CABI, British Standards Institute and Bloomsbury Academic. He has managed projects from inception, using process and business analysis, managing supplier tendering and selection through to project delivery and post go-live implementation.


Clare Painter, Affiliate Associate

Clare Painter is a well-known rights and licensing professional, helping publishers and content-owning organisations to manage digital licensing and reduce copyright risk, especially where licence terms need to be both effective and practical.

She has a particular expertise in digital rights, and works with an unusually wide variety of clients: book and journal publishers, professional membership associations, NGOs, microbusinesses, business schools and universities, case study providers, information professionals and university presses.

She acts as copyright and permissions consultant at Oxford University Press Journals, and associate at award-winning digital licensing agency Attwooll Associates. She writes regularly on copyright issues for information professionals on the Jinfo subscription service.

Clare was involved with digital rights from the early days in the 1990’s, as Rights Director at multi-platform reference publisher Helicon Publishing, a pioneer in electronic and multimedia publishing. In 2002 she became independent, first on a freelance basis and then setting up Clare Painter Associates Ltd, so as to offer practical and commercial copyright management practices both to publishers and to others using content online.

Clare combines strategic overview, market knowledge and an eye for contractual detail. Her focus is on copyright audits, digital rights strategy, licensing contracts and permissions.


Jonathan Tedds, Affiliate Associate

Jonathan directs a research and development team in the critical data integration space between multi discipline research datasets and the informatics + big data analytics end users. He is an internationally recognised expert in research data management bringing together research, commercial, public and educational communities including negotiating funding & collaboration with NHS England Code4Health, Genomics England, NIHR, RUK, EU FP6,7 and H2020, Jisc, NSF, RDA, Digital Curation Centre, Wellcome Trust, IBM, Cerner, Eduserv, Arkivum, Aimes, Skyscape, Krishagni…

He took the lead in the HEFCE/Jisc funded BRISSKit integrated open source biomedical research software solutions for a range of public health, environmental health and multi-disciplinary research challenges. His background also includes Publishing and Peer Review of Research Data online and via Data Journals contributing to leading research articles in the area. He led the Jisc funded PREPARDE project, is Co-Chair of the RDA Publishing Data Interest Group and is Editor-in-Chief of Open Health Data Journal (Ubiquity Press).

He has 20+ years research experience in astrophysics and was a Science Team member for the XMM-Newton Survey Science Centre, International Virtual Observatory Alliance, European Virtual Observatory and the UK AstroGrid project. He contributes at Advisory Board Level to e.g. BioSharing.org and the UK Environmental Observation Framework Data Advisory Group.


Colin Forbes – Affiliate Associate

Colin Forbes is a highly experienced publisher with a long record of successful project delivery in educational, professional and business publishing. Coming from a solid editorial, content and commissioning background, he worked for a number of publishing companies before setting up his consultancy and project management business.

Colin has worked for commercial publishers, public sector and third sector delivery organisations on a wide variety of projects, including print, web and e-learning. His speciality is designing, specifying and structuring content to meet the client's needs and objectives, and in re-purposing and re-engineering existing content to achieve that. He has a deep pedagogical understanding of e-learning and its applications both academic and vocational, and has experience of large-scale professional education e-learning. Apart from a high level of editorial skill, Colin's skills and expertise include project management, strategic objectives and development, implementation of the publishing plan, commissioning, working with authors and content creators on product development, and advising on list management and development.

Colin also has a strong communications capability, and advises on and implements marketing and communications projects , which often complement publishing activity. This includes creating marcomms content, media strategy, and implementing social media strategies.


Nicholas Cop, Affiliate Associate, Territorial Specialist

Nicholas Cop has extensive international senior level experience in sales, marketing, and project management in the information industry, with particular emphasis on Latin America and the Caribbean. He is fluent in Spanish and Portuguese, and has a working knowledge of French and an understanding of Slovenian.

He was the Founding Director of OCLC’s Division for Latin America and the Caribbean and was responsible for all of OCLC’s sales and marketing activities in the region. He worked in that position for 10 years until 2005. During that time he also established the subsidiary of OCLC Mexico in Mexico City to more directly address the large, growing market in the country. He later founded Nicholas Cop Consulting, LLC, a consulting company specialized in advising academic libraries, national and regional information networks, publishers and information vendors in the areas of sales and marketing, strategic partnerships, digital libraries, e-journals and ebooks, mobile devices, Open Access initiatives and digital formats and standards. The company was also an authorized distributor in Latin America of the citation management software Mendeley Institutional Edition. Consultancies undertaken by Nicholas Cop Consulting include market and competitive analyses and content development for information vendors, and studies and analyses for national science councils and national academic library networks.

Nicholas also writes on information issues and is an author and editor of the ebook “SciELO: 15 Years of Open Access” about the SciELO Open Access network. He is well known for his lucid and dynamic multi-media presentations on trends and technologies in information and as such is contracted by information vendors, library consortia and national science councils to deliver keynotes at national and regional meetings in Latin America.


Colin Bethell, Affiliate Associate Japan & APAC.

Colin has more than 20 years’ experience in publishing sales and marketing and associated management. Around half of his career has been based in the UK and half in East Asia and he currently resides in Japan. His experience has spanned many areas of academic and professional publishing including Medical, legal, humanities, life-sciences, agriculture and ELT and most recently has managed sales, marketing, fulfilment and training teams for OUP and LexisNexis, in their respective Japan offices. The regional focus of much of his career means that he has regional P & L management experience and cross-functional experience in areas such as product development and inventory/distribution control as well as sales marketing and product development.

In addition managing workforces in a cross-cultural environment in Japan in Japanese means he is familiar and experienced with the challenges of publishing companies in Japan and the Far East in general. In sales he has directly sold across the APAC region and has also extensive experience in managing sales teams and distributors. He was first involved in digital publishing at Chadwyck-Healey and Proquest from 1998 and his career has involved sales marketing and management in publishing of print, microform, CD, online database/journals and digital publishing solutions. 


Carey Chapman, Affiliate Associate, Technology and Content

Carey has over 25 years’ experience of developing publishing programmes and launching new initiatives across STM and professional settings ranging from the large international corporate to the small not-for-profit.

As Content Development Manager at The Institution of Engineering and Technology, she oversaw the launch of its first open-access journal options for new and existing titles, coordinating the industry-wide preparatory research, internal publishing, production, financial and marketing requirements, and identifying which functions were best provided by external expert partners.

As a STM Publisher, her achievements included creating start-up programmes that catered for practitioner, as well as academic, scientists, including the successful forensic science programme at Academic Press. A large part of her career has involved developing major reference programmes, often from initial market research through commissioning, editorial development, and coordination with online and print production and marketing through to product release. She expanded the European-based side of Academic Press’ major reference works programme from an initial one or two titles to a list covering all areas in which the company published. Following the acquisition of AP by Elsevier, as Director of Major Reference Works, she led the change-management team that consolidated the merged company’s reference programmes, migrating all products to the ScienceDirect platform, establishing a common workflow across international editorial teams, and creating new online business propositions.In her time spent working with major providers of practitioner law solutions, Carey further developed her market research skills, contributing to her passion for ensuring that products and services continue to be optimally matched to customer needs.

Her strengths include: identification of opportunities for new products backed by sound customer and end-user research; refocussing of established product lines to aid the changing challenges facing customers and to offer appropriate pricing models; working with publishing/production teams to adopt new processes and workflows to improve productivity and service quality, and to migrate to new formats.


Alison Jones, Affiliate Associate

Alison Jones is a business coach, consultant and independent publisher. She is passionate about supporting people and books that make a difference.

She has enjoyed a prestigious 22-year career in trade and scholarly publishing working with major publishers such as Chambers Harrap, Reader’s Digest, Oxford University Press and Macmillan, most recently as Director of Innovation Strategy for Palgrave Macmillan. Throughout her career she has pioneered digital publishing of reference works, ebooks and apps, delivering award-winning online products such as The Statesman’s Yearbook Online and Palgrave Connect.

In 2014 she left Macmillan to set up Alison Jones Business Services and establish a new model: position, or brand, publishing. She works with entrepreneurs wanting to build their brand and take their business to the next level, focusing on clarifying the strategic purpose for the book, coordinating content creation and publication with core business activities, and creating superb books with professional, polished editorial and production standards under the imprint Practical Inspiration Publishing. She also offers consulting and training services to traditional publishers and societies, especially those seeking to diversify and/or upskill their workforce.

A trained small business and corporate coach, she combines extensive publishing expertise with coaching, facilitation and training skills. Her focus is on business strategy, content marketing, innovation and digital publishing.


Bernie Folan, Affiliate Associate

An experienced publishing professional with over 20 years' experience within the scholarly information sector, Bernie offers market research and consulting services to organisations large and small since launching Bernie Folan Research & Consulting in 2014. Bernie worked at SAGE in various marketing roles for 20+ years, most recently heading up library marketing in the London Office. Bernie also served on the UKSG main committee and as UKSG Marketing Officer until 2014.

Bernie speaks at scholarly information conferences and seminars and has published articles about challenges in social science research and library-publisher collaboration. She has a passion for understanding customer needs and supporting academic research and teaching by understanding its changing nature.

Since launching her consultancy Bernie has worked with researchers, authors, librarians and students on various market research projects linked to understanding their scholarly needs.


Melody Dawes & Just Content Ltd. Affiliate Associate and Strategic Partners, Content and Technology Division

Melody is the Founder of Just Content and brings 15 years of publishing experience to every assignment, having hand-picked associates from her network to support her in delivering high quality services through Just Content. A confident leader and dedicated publishing professional, Melody has a proven successful background in content acquisition for print and digital formats. She has expertise in all editorial workflows from concept and strategy to the nuts and bolts of demonstrably effective product development. Melody is equally comfortable in delivering on projects and activities as she is in overseeing or leading them. She has a proven and successful track record in interim management, particularly in change management and leading during transition periods. More recently, she has been involved in developing community-driven content consumption and content curation.

Maverick Publishing Specialists are delighted to be affiliated with Just Content as a preferred supplier of content expertise and services to the Maverick organisation and we are both delighted to be able to extend the many benefits of our partnership to our clients.


Chris Baker, Affiliate Associate

Chris Baker has been involved in digital publishing for over 20 years, initially as an editor and then as a project manager, requirements analyst and consultant. After 7 years at Oxford University Press, finishing as Web and Electronic Development Manager, Chris founded his own business in 2002. Since then he's worked with a range of well-known publishers including Oxford University Press, Pearson and Professional Engineering Publishing. He has managed a string of successful projects from CD-ROMs and websites (with various platforms and online hosts) to content management systems, databases, xml production processes and usage statistics systems.

Chris began his career as a molecular biologist, being awarded a PhD in Biochemistry. While he no longer often needs to extract RNA from frogs' eggs, the analytical skills and insight into publishing from the academic's point of view have continued to be useful.


David Ball, Affiliate Associate

David is a consultant with many years’ experience, specialising in scholarly publishing, Open Access, e-books, virtual learning environments, design and management of academic libraries. Recent projects include: research in the area of open access publishing for Public Library of Science (PLOS) and the Berlin-Brandenburgische Akademie der Wissenschaften (see http://edoc.bbaw.de/frontdoor.php?source_opus=2515); a full library service review for City University London; an e-books contract for Jisc Collections; research on approaches to collection management by universities for a major serials agent; training in Open Access for SPARC Europe and UKeiG (UK Electronic Information Group).

As University Librarian at Bournemouth he created a vibrant library service, chiefly electronic in delivery, both for research, through the institutional repository and e-journals, and for teaching, pioneering the integration of paid-for and open educational resources into the virtual learning environment. He also won two prestigious national awards: the quinquennial SCONUL Library Design Award 2007 and the Times Higher Education Leadership and Management Award for the Outstanding Library Team 2009. David has a strong record in procurement, having led six ground-breaking national and regional tenders for journals, books and e-books, with individual contracts worth £10m per annum.

Previous experience includes the private sector, as information manager for the Glasgow Herald and Evening Times, where he was responsible for transforming a cuttings library into a full-text electronic archive. He was also responsible for negotiating the sale of rights to text and pictures, publishing the first digital newspaper in Scotland on CD-ROM. He has a strong publishing record; including a major book, Managing Suppliers and Partners for the Academic Library. He is also a frequent speaker at conferences, particularly on e-books, VLEs and procurement. For a list of major publications click here.


Tricia Horner, Affiliate Associate, Human Resources

Tricia is an energetic and accomplished Human Resource professional with extensive board level and European HR experience, and proven success in delivering change across several business sectors.

Tricia's career includes over 17 years in the educational publishing sector, during that period holding directorial positions in Blackwell Ltd, Nelson Thornes and internationally, with Infinitas Learning. She is a leader with a reputation for inspiring, developing and empowering staff, and building successful communication strategies and initiatives.

She works to create enabling performance cultures that successfully align with the business strategy, engaging organisations through effective identification and development of talent.

She was involved in the private equity purchase of the Wolters Kluwer's Educational publishing business by Bridgepoint Capital from Wolters Kluwer, and led many, significant change initiatives, as the company transitioned from a print based product offering, to an online, subscription-based service.