Profiles of the Mavericks

Maverick associates have between 10 and 26 years of senior management experience in the electronic information industry, and have launched, delivered or supported a wide range of services including e-content aggregation platforms, cross format e-content retrieval systems and numerous online datasets and communities. We view ourselves as "practical marketers", applying practical experience and a pragmatic approach to achieving our clients' strategic goals. We specialize in quickly analyzing business situations and delivering successful, targeted and ROI driven solutions with an entrepreneurial flair and strong P&L focus.

The Maverick team has deliberately built a record of achievement that spans all content types, market sectors and steps in the supply chain.

Martin Marlow, Principal and President

Martin Marlow is the Principal of Maverick Publishing Specialists. He coordinates the Associate teams alongside working as the lead analyst on a number of key assignments. With over 26 years senior management experience in electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.

He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.

Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press – commenting on sales, marketing and market development strategies, new product innovation and developing industry trends.

He was also a contributor to the UKSG's E-Resources Management Handbook on the future of electronic publishing, where he was asked to provide his views and opinions as one of 5 "key thought leaders" in the information industry.

Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.

Peter Jeyes, Chief Financial Officer

Peter has a solid track record in finance, and has held senior positions in a range of companies spanning mobile, military and green technology industries, including Vodafone and Quest Group PLC. He is “City” experienced with equity funding, as well as corporate and export finance expertise and has been responsible for running international divisions of many companies, including many senior level overseas posts.

Peter acted as technology consultant with The World Health Organization into the health effects of the Chernobyl nuclear accident. In 1999, Peter joined Coutts, the book and e-book reseller and distributor – and amongst other achievements led their due diligence to acquire corporations in Canada and USA. The growth continued and in 2006 Peter was a key participant in the sale of Coutts to Ingram Industries Inc. where he headed up the finance divisions of Ingram Digital before returning to John Smith and Son (the educational resource providers for Universities in the UK and Africa) where he was previously Group FD and subsequently headed up the Legal Division – Hammicks Legal Services. Peter joined Maverick Publishing Specialists Ltd in 2010 as CFO and head financial advisor to the Maverick team.

Peter is qualified as a Chartered Accountant and is a Fellow of the Institute of Chartered Accountants in England and Wales. He has also obtained a Master’s Degree in Corporate Finance & Controls.

David Thew, Commercial Director

David is Maverick’s Commercial Director, overseeing business development and client relations for all of Maverick’s customers.

David has worked in consultancy in the international online publishing marketplace for over 30 years. He is also an experienced and successful executive search and recruitment professional with over 20 years’ experience, working with major global publishers, information providers and information professionals to identify, attract and place the highest-calibre professionals across all publishing and information disciplines and geographies.

A linguist and qualified translator by background, David was first an abstractor and indexer with the online news alerting and bibliographic service Predicasts. In 1987 he joined the consultancy firm JMIS, where he provided multidisciplinary consultancy and business development support including frontline training sales and sales support across Europe for multiple clients; bench tested new product releases; produced marketing collateral and renegotiated online licensing deals for primary publishers; and helped build, promote and sell online database products for diverse content owners. He also worked on JMIS’ own online service, licensing economic and country risk data and analysis from major banks and financial institutions.

Moving into recruitment in 1994, David established a recruitment service for online content providers, aggregators and publishers within the information consultancy firm, Informed Business Services. He was promoted to Commercial Manager, focusing on the development of consultancy services for major information providers including Extel and the Financial Times. In 1997, David became joint founder and joint MD of Intelligent Resources, the international publishing and knowledge management recruitment consultancy with offices in London, Frankfurt and Paris. David built and led the publisher and content provider recruitment team and successfully worked on assignments in the UK, mainland Europe, the US, the Middle East and Australasia. In 2009, Intelligent Resources merged with its main competitor TFPL and David became Director of Publisher and Content Provider Recruitment.

David left TFPL to establish his own executive search consultancy in 2013 and expanded his operations into North America, as well as forming a recruitment partnership with Maverick. Focusing primarily on senior and executive-level management roles in scholarly and academic publishing, David and his US associate, Larry Eidelberg, have placed senior executives in key market-facing roles across strategic and tactical marketing, business insights, sales, editorial, product development and management, technology management, content management and production, research integrity, publishing, operations and general management.

David is an active member of member of ALPSP and has served on its Council. He is a member of STM’s Early Careers committee and Chair of its Career Guidance sub-group. He is also a member of SSP’s Education Committee. David is a Fellow of the Institute of Recruitment Professionals.

Nancy Roberts, Senior Associate, Head of Technology and Content Division

Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, following on from the completion of her postgraduate publishing diploma at West Herts College. Her experience encompasses a wide spectrum of sectors, from children’s to trade to academic, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. She therefore has a global view of the publishing industry and brings a uniquely broad perspective gained from across the different sectors in which she has worked.

Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. She also enjoys providing personal coaching and support to first time managers and leaders. She has a PhD in Postcolonial Feminist Literary Theory and is currently an EMBA student at Cranfield University.

Aviva Weinstein, Senior Associate and Vice President, Account Management

Aviva holds over 18 years’ experience in marketing and business development.  With particular industry and market knowledge spanning EMEA and Asia Pacific, she has spent the last five years focused on selling and marketing all aspects of digital content including e-books, databases and e-journals. Aviva’s core skills include strategy development, research and planning as well as market development / communications and direct sales negotiation and sales channel development.

Due to her background, Aviva also has in-depth expertise in all areas of digital publishing technology, product management and marketing – ranging from project conception to implementation, operational management as well as technical writing and training.

With extensive experience in growing businesses across all markets, from developing strategy through to implementation and analysis, Aviva currently works with Maverick’s clients in publishing strategy, marketing, publisher relations and sales.  She also is responsible for Maverick’s business development in Europe.

Prior to joining Maverick Aviva worked as International Sales Manager for Oxford University Press.  There she was responsible for managing online resource sales in EMEA, Southern Asia and ANZ as well as institutional e-book aggregator channel relationships outside of the Americas.  Prior to joining Oxford University Press she was a Senior Strategic Marketing Manager for Ingram Digital.  In this role she served as global product marketing lead for the company’s digital asset management and library offerings as well as managing EMEA marketing. A native of New Jersey, USA, Aviva holds a BA from the University at Albany, State University of New York.

Andrea Powell, Senior Associate

Andrea started her career in 1988 with Reuters Ltd, in the pre-Internet days of online financial information delivery. She then spent 26 years with CABI, most recently as the organisation's first ever Chief Information Officer, combining the roles of Publishing and IT Director and overseeing CABI's migration to an almost completely digital business. She therefore brings to Maverick a wealth of experience in digital publishing strategy development, operational management and business transformation, including extensive outsourcing projects, asset management and divestment and technical investment projects.

Andrea has hands-on experience of leading cross-functional, global teams to deliver award-winning online platforms and user-oriented tools that support the transfer of knowledge from research into practice. At CABI she oversaw the development and launch of a wide range of platforms and tools for both academic/research markets and for plant health practitioners in developing countries. She has a particular understanding of research communication as an underlying catalyst for development, and has advised the STM Association on how to deliver long-term financial stability to its flagship Research4Life programme.

Andrea has a proven track-record of working at Board level, both as an Executive and Non-Executive Director, as well as many years of service on the Boards of both the International STM Association and ALPSP.

Kate Wood, Senior Associate

Kate Wood joins Maverick with over 20 years in publishing with experience spanning academic, STM and trade as well as business-to-business magazine publishing. She has held a number of senior roles as a Director of Publicity for Robson Books, followed by positions as Group PR Director and Director of Marketing at Chrysalis Books Group. Kate was an Associate Marketing Director in STM at Wiley, where she led global teams and ran high impact campaigns resulting in product launches generating seven figure revenues, top 10 bestselling titles and high double-digit revenue growth for portfolios across digital STM products. While at Wiley, she was awarded the prestigious Pacesetter award for her work on digital product launch. After leaving Wiley, she was a finalist in the LEAP Entrepreneur of the Year award 2017. With nearly 10 years’ experience in trade and over 10 years’ experience in academic publishing, she is a true publishing all-rounder.

Her wide background in publishing began with publishing research reports in the civil service, moving to Chadwyck-Healey where she worked as an editor on some of the first digital products to go to market, this was followed by 2 years in magazine publishing and by 20 years as a publicity and marketing specialist. The skills Kate brings to Maverick range from marketing strategy and market research, competitor analysis and audits to the nuts and bolts of marketing communications such as campaign management and planning, copywriting, digital and social media marketing, content creation, PR and publicity campaigns and modern marketing methods such as email automation and CRM systems. She has considerable expertise in all sides of product marketing for a wide range of content –  books, journals, references and data and workflow tools – and in product launches. At Wiley, she was a marketing specialist in chemistry, molecular life sciences, physical sciences and pharma. Her wide experience of many different parts of the industry allows her to see across discipline and from trade to academic and vice versa.

Kate is a graduate of Trinity College, Dublin and a fully qualified CIM marketer. She speaks four languages at various levels of fluency.

Alina Lourie, Senior Associate

Alina is an experienced Managing Director who has worked across a variety of publishing sectors from medical and academic to legal and professional markets.  Adept at setting strategy and commercial direction, she has led teams ranging from 20 – 100 and has driven change, digital transformation, and revenue and profit growth. With over 20 years of senior leadership experience, Alina has held significant operational roles in the profit and not-for-profit with a particular focus on digital transformation, most recently as Managing Director of the publishing arm of the Royal Pharmaceutical Society – and previously, as Digital Business Director for the UK Legal division of Thomson Reuters. 

From her various roles, she has experience of a wide range of publishing and business models, from print to digital, including print and online journals and magazines. Business model experience includes subscription, licensing, digital advertising and sponsorship. Working with a range of Government departments and large international corporates in the legal, pharmaceutical and health sectors, Alina has also negotiated large contracts with Government departments, particularly the NHS. Over the last six years Alina has taken on several Board positions. Working as a Non-Executive Director, Chair and Advisor to the Board, her skills lie in being able to respect a variety of stakeholder views while achieving agreement through clarifying issues, advocating solutions and facilitating decision-making.  Current Board commitments include the Royal Society of Chemistry; Manchester University Press; the Institute of Engineering and Technology; the Royal Pharmaceutical Society; and Thrive – the Horticultural Therapy Charity.

Rebecca Moakes – Senior Associate, Business Development Manager

Rebecca is an accomplished senior publishing professional specialising in developing cutting-edge digital resources and delivering B2B and B2C products and services. With over 16 years’ experience working for and with publishers, she offers a combination of strategic, commercial and technical insights to deliver measurable business goals.

She has a proven track record of facilitating collaborative relationships between technical and business teams; informing product development through marketing intelligence and web analytics; and translating business requirements into user stories. As a champion of agile, and UCD, she has engaged extensively with end users through focus groups, interviews and usability testing to ensure a seamless experience which supports the product vision.

During her recent role at Taylor & Francis, as a Senior Digital Product Manager, she drove forward the digital collections product portfolio, designing and launching new primary archive resources for the global research market. She also implemented key enhancements to the journals platform such as delivering article metrics, automated open access, e-commerce support for ANZ dollars and enabled alternative publishing models.

Prior to this role she worked at Atypon as an Account Manager and Blackwell Publishers as the Electronic Production Editor. In both of these companies Rebecca managed major content migration projects for both books and journals, including transforming 381 journals into a fully XML workflow, and moving content onto new hosting environments. She was instrumental in optimizing content processes, establishing new quality standards, providing extensive technical support and online publishing expertise.

Nigel Thompson, Head of Channels and Partnerships

JNigel is a highly experienced sales and marketing professional with proven business development expertise of growing research products across the digital publishing industry. With market knowledge spanning the whole of EMEA, Nigel has worked extensively with journals, books, databases and e-learning products for a variety of organisations that include Wiley, the Royal College of Psychiatrists, Thomson Scientific (now Clarivate), Factiva, and World Scientific.

Nigel’s skills range from the delivery of traditional interventions to strategic planning, team leadership, project management, evaluation and the extensive use of technology to deliver solutions to an international audience. He is a graduate of the University of Liverpool and also speaks French and Spanish.

George Farina, Senior Associate (USA)

George Farina has demonstrated his business development and leadership acumen across executive level positions of substantial scope and responsibility both for major global STM publishers as well as distributors. His corporate experience includes senior level sales/marketing and business development positions with iGroup (Asia Pacific) Ltd (marketing and distribution to academic libraries throughout Asia, E-book licensing, US start-up publishing operations and finance support); Joint Commission Resources (healthcare accreditation and patient safety publishing, e-learning and training); Lippincott Williams & Wilkins (clinical medicine/nursing publishing); Thomson International Publishing (university textbooks/professional reference publishing) as well as eight years living in Tokyo and working with Longman/Pearson (ELT publishing).

With a keen understanding of key market and business drivers, George has risen to the level of complete P&L responsibility for business units in excess of $100 million. He is skilled in strategic planning and in developing and executing growth strategies yielding significant increases in revenues and profits.

He has extensive global experience, is well versed in the details of international expansion, distributor networks and global partnering, and is recognized for cost-effective sales expansion into new markets, restructuring and building sales organizations that achieve targets, hands-on development of senior level, high profile customer relationships and excellence in customer service.

Lettie Conrad, Affiliate Senior Associate, Product Research and Development

Lettie brings more than 15 years’ experience in scholarly publishing to her diverse portfolio of product research and development talents and passions. She is dedicated to helping information organizations cultivate a user-centered, standards-compliant approach to digital publishing and academic programs. Her work history demonstrates a commitment to the dissemination of high-quality scholarly and professional publications that advance science and knowledge for the greater good, and transform the researcher experience.

Most recently, she has mastered specialized skills in driving optimum discovery and access of academic content platforms – leading a team of R&D specialists in web analytics, user experience, information architecture, SEO, library discovery, metadata standards, and semantics. In her 10 years with SAGE Publishing, Lettie played a key role in establishing product management expertise and user-centered product lifecycles and market research routines. She was instrumental in launching user-centered web and mobile products, driving research and analysis that enabled evidence-based product management to maintain outstanding quality of SAGE platforms.

Currently, Lettie is an Associated Editor for Learned Publishing and is serving her fifth year in NISO’s Open Discovery Initiative. Lettie has a master’s degree in Mass Communication from California State University, Northridge, and is currently a candidate for the Information Science PhD Gateway Program from California State University, San Jose, and the Queensland University of Technology, Brisbane.

Marty Mullarkey, Senior Associate (US)

Marty Mullarkey joins Maverick with more than 17 years of experience in senior marketing roles in the library and publishing industry. She has a proven track record in helping companies achieve their sales, branding and thought leadership goals. A well-rounded marketer, Marty expertise includes lead gen, strategic planning, product launches, messaging, PR and copywriting.

Most recently, Marty served as a Senior Product Marketing Manager for ProQuest Books and was the marketing lead for O’Reilly’s Safari, ProQuest’s strategic partner. Marty has served as Vice President of Marketing at Credo Reference and led the marketing team at ProQuest ebrary for 11 years – taking the company from the inception of the ebook market to its current position as industry-leading ebook provider. She also founded her own agency, which provided full-service marketing for educational and library technology companies such as DEMCO, all divisions of ProQuest, CodeMantra, Boopsie Inc. and e-Libro.

Marty began her career as a newspaper reporter and has also held marketing positions at blue chip companies such as Andersen Consulting (now Accenture) and GCI Group, a division of Grey Advertising, as well as a number of Internet start-ups.

Stephen Laverick, Senior Associate

Stephen has over 20 years’ experience in scholarly publishing with time spent working in both the UK and China.

Primarily focused on digital publishing solutions, during his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China subsidiary through the migration of production work and accompanying training of local staff, to the creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

Stephen later moved on to work with Edanz Editing, again based in Beijing, as Integration Manager. Here, his main role was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen is also well versed in budget management, cross-departmental reporting and has had ongoing regular involvement in strategic planning initiatives for business development within his organisations.

Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.

Rob Virkar-Yates, Bsc(Hons), MA – Senior Associate.

Rob is a multi-skilled operational leader with 23 years digital and technology agency experience. As well as leadership roles in operations and strategy he has held senior agency roles in planning, marketing, sales and user experience in New York, Mumbai and Hong Kong as well as the UK. He has worked with numerous global brands including Virgin, Unilever, P&G and McGraw-Hill. Rob spent six years working for Semantico – two as COO – and proved himself to be equally adept at analytical problem solving and creative thinking. He brings people together to solve problems and deliver outstanding solutions to clients.

He is client and brand focused, commercially astute and an experienced negotiator. He is a consummate communicator, experienced public speaker and a highly pragmatic, experienced manager with excellent people skills. he passionately believes that businesses are fundamentally about people and that customer-centricity is the foundation upon which all successful businesses are built. He has a first-class degree in digital media and an MA with distinction in English Literature.

Rebecca Rinehart, Affiliate Senior Associate Partner

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing—book, journals, periodicals, and online. She is the former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioral science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition (DSM-5).

Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.

Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions. She then joined The American College of Obstetricians and Gynecologists to develop a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology.

Minty Colquhoun, Senior Associate, Marketing and Market Research

An award winning, service-driven and commercially minded professional, Minty holds a sound track record in producing strategic marketing initiatives which deliver value to both clients and their customers. With an emphasis on delivering clear and measurable results, maximising ROI and improving performance profitability, her areas of expertise include: Branding, Marketing Strategies, Business Plans and Feasibility Studies, Market Research, New Product Development, Copy Writing, PR and Design.

With over ten years’ professional marketing expertise, Minty assists a wide variety of national and multi-national companies as well as SME organisations in both private and public industries.  Minty began her career with Blackwell’s Information Services where she earned a Spotlight award for outstanding service, before going on to gain wider experience within the Life Sciences and IT sectors.  As Marketing Manager for a software start-up she successfully grew the department’s activities within two years to win Oracle’s prestigious Award for Innovation in 2009. 

Minty is also an active member of the Chartered Institute of Marketing where she currently chairs the Hampshire & Isle of Wight regional branch.

Howard Blythe, Senior Associate, Marketing and Market Research

Howard provides Maverick with nearly two decades of experience in corporate, graphic, exhibition and website design. He works in consultation with our clients in the conception, design and production of online and offline marketing and market research activities – including brand development, pricing and product placement, physical market presence (point of use; point of presence) and marketing materials. His team have experience across all traditional and digital marketing and market feedback/interaction channels (including online surveying and analysis, SEO, Social Networking and multimedia marketing) and have worked with the widest range of specific market requirements and available budgets.

Howard's clients include leading information industry intermediaries and publishers. Howard's background includes the establishment and ownership of 212Design – a full marketing services company that he ran for 11 years. Howard and his team have in-depth experience of working as strategic or operational marketing consultants, for large corporations as well as "start-ups" and specialist niche suppliers.

Jenny Drey, Associate, Marketing and Market Research

Jenny Drey comes to Maverick with 25 years' experience of marketing within the publishing industry, from books and journals to e-publishing.

For the past 12 years Jenny has worked on a consultancy basis, providing marketing and PR expertise to a range of clients both in the publishing industry and in other industry sectors including legal and entertainment. She has carried out many market research programmes for clients in the UK and the US, reaching into Europe with her fluent French and German. Amongst her other projects she has been called upon to establish and run the marketing of a books programme for a major UK publisher, and head the PR for several scientific communities and publishers.

Jenny has extensive experience of marketing journals, newsletters, and books, both academic and professional and fiction/non-fiction. Prior to her consultancy work, Jenny was Product Development Manager for Chapman & Hall's electronic publishing division, working across a range of subjects and platforms. This followed a marketing career with other publishers including Elsevier Science, Dorling Kindersley, and PJB Publications. Early on she spent several years at Robert Maxwell's trade publisher Macdonald, where she marketed fiction and non-fiction books to the book trade and to the general public. Jenny is an ideas person and continues to enjoy the creative aspects of writing, research and translation, as well as generating and working on sound commercial propositions.

Chris Humphrey, Senior Associate, Technology and Content

Chris has spent 10 years running operations for Cambridge Scholars Publishing, working on streamlining activities right through the publication process, including management and oversight of an in-house print production environment, a semi-automated pre-press and author liaison system through the use of a bespoke database system, and a warehousing and fulfilment department. As a result of CSP’s initiative to offer production and fulfilment services to other academic and non-academic publishers, he has a wide range of experience with the challenges publishers typically face and enjoys thinking creatively about the best ways to approach them. Having also worked extensively and directly with authors for many years, he also has a solid understanding of the need to balance efficiency and optimisation, with traditional publishing values, and how to present modernisation efforts in a positive way.

Chris is a passionate problem solver, with a particular keenness for data analysis driven decision making and process improvement. He specialises in improving operational efficiency and profitability, organisational design, supply chain management, data analysis, internal technical systems and database development oversight, distribution channel development and streamlining, project management and author liaison/publishing specific challenges (rights, production, legal, etc), and product pricing analysis and strategic review. He studied Chinese at university and has an EMBA (distinction grade) from Durham University. He is currently also learning the programming language python, having worked with it extensively as a manager for many years.

Rebecca Erskine, Associate, Content and Marketing

Rebecca has over 20 years of experience in the digital funding world, having started her career at Grantfinder Ltd and further developing her career at global software and publishing group Idox Software Ltd. Her final role at Idox was as Director of the Grants business unit where she led a team of 40 people in the UK and mainland Europe to develop and deliver highly profitable grants & policy products and services. This included leading new research funding product RESEARCHconnect through inception to delivery and international growth.

Rebecca is well versed in orchestrating activity across multiple business functions including Commercial, Content, Product Development and Marketing. Her expertise spans a number of key areas including go-to-market strategies for the academic sector in mainland Europe and beyond, strategic planning, delivery of focus groups, end-to-end marketing campaigns, content writing, client workshop delivery, development of bid writing courses and sales recruitment.

In her spare time she writes for a regional lifestyle magazine on topics ranging from industrial heritage to restaurant reviews.

Ruth King, Affiliate Senior Associate, Open Access

Ruth is a publishing professional with deep experience of open access, change management and process development. She has worked in open access publishing since its conception and brings experience from a breadth of business types, from a start-up company using a new business model to a global corporate environment.

Before becoming a consultant, Ruth was Editorial Director for Springer Nature's open access journals in Health Sciences, at BioMed Central. Her expertise covers journal portfolio strategy, recruiting and developing global teams, engaging societies, and developing a top-class service for editors. She is adept at growing a business in a changing landscape and has a broad knowledge of the STM publishing industry through her roles at BioMed Central and at Elsevier.

Ruth has a special interest in health and has worked closely with societies and NGOs, such as the World Health Organization, to understand and contribute to their objectives. In other projects, she has reviewed and transitioned editorial models to handle scale and has convened stakeholders from across the research landscape to explore the relationship between open access and the development of research in low- and middle-income countries. Ruth has a collaborative and progressive outlook. She brings a great mix of insight, logical thought process and creativity to her work.

Stewart Marshall, Senior Associate, Technology and Content

Stewart’s passion is for technology-enabled business innovation, where technology plays a central role in delivering new, mission-critical, business capabilities. He has over eighteen years’ experience as architect or designer of enterprise technology solutions, within a range of business sectors – most recently in scientific publishing. He is skilled in discovering and defining business needs and in identifying the appropriate technology to meet those needs, whether this be at project, system or enterprise scale.

As well as technical and enterprise architecture, Stewart’s interests extend to how best to manage and exploit data and information. He has experience in data, information and business domain modelling, to support the introduction of new technology or business processes. He has also works on data management policy, specifically to make data more findable and accessible.

Before moving into IT, Stewart was a professional scientist, working in environmental science and ecology and still pursues an interest in these subjects.

Anna Drage, Senior Associate, Technology and Content

Anna has spent the last 20 years working in the academic publishing industry, specializing in the editorial and production side of electronic publishing. Her broad-based experience of both e-book and e-journal production, and her understanding of how editorial processes feed into this process, has supported publishers as diverse as OUP, Walter de Gruyter, and Woodhead Publishing, via online hosts such as Highwire, Atypon, and MetaPress. Working both for and with publishers, Anna has gained a valuable insight into the production workflow of journals and e-books, the use of electronic data in online publishing, and working with third party online hosts.

After an early career as assistant editor for a specialist publisher, Anna worked for Oxford University Press in editorial and print production for their Science and Medical Books as well as their Journals Division, where she specialized in electronic production and online hosting. As their Online Project Manager, she managed the transition of OUP hosted journals to a third party host (Highwire) and acted as the main contact between in house editorial/production staff and Highwire.

In 2003 she moved to OUP Pakistan as Design Manager for Educational Books before returning to the UK as production manager at Medic to Medic, a company providing software solutions to the NHS. In 2006, Anna moved back into the academic publishing, firstly an Account manager for Atypon Systems Inc, and then Senior Client Manager at Publishing Technology. In both these roles she acted as the day-to-day liaison with Publishers, as well as helping them develop their online products and product strategies. Anna’s current assignments include working as the ‘E-Project Manager’ for a UK based publisher, working with their in-house teams to establish a new e-book platform using a third-party vendor.

Genevieve Collett, Senior Associate, Marketing and Market Research

Genevieve is a highly experienced professional having worked in academic research publishing for the majority of her career, accumulating more than 20 years’ experience. She has held positions in marketing, sales and editorial management for Wiley, Nature Publishing Group and Taylor and Francis. She has had responsibility for key learned societies and professional organisations including the Royal Meteorological Society. She was the global lead marketer for Earth and environmental sciences at Wiley for eleven years during the time of the Blackwell takeover by Wiley and the acquisition of the American Geophysical Union publishing contract.

Genevieve has adapted rapidly during changing times transforming strategies and tactics as business investment shifted predominantly to the online content and an Open Access business model and author marketing. She has a reputation for being creative, applying her “out of the box” thinking and experimenting with new and innovative campaigns.

As a scientist, she has the best possible understanding of our customers, the researchers and librarians, and learned journals, the products, and how a publisher’s role can best adapt to serve specialist communities. She has formulated marketing strategies and plans that achieve key development objectives for societies and their journals for many years, reinforcing publisher/partner relations. Prior to joining Maverick, Genevieve was lead global marketer for Earth and environmental sciences at Wiley and was responsible for 58 journals and 23 society partners across the world.

Duncan Enright, Senior Associate

Duncan has spent more than 25 years in STM and professional publishing, delivering growth as a publishing and marketing director in both large multinational and professional society settings.

Most recently, Duncan was the Publishing Director at the British National Formulary (BNF), the leading healthcare reference in the world and a joint venture between the BMJ Group, Royal Pharmaceutical Society and the Royal College of Paediatrics and Child Health. His responsibilities included the migration to digital forms, a new contract with the UK NHS, and international growth including the launch of the New Zealand Formulary.

Duncan has published in a wide range of academic and professional markets including medicine, engineering, business and management, science and technology. In all of these he has championed the development of publishing strategies that put the professional community at the heart, using their expertise to sift key evidence and decide on best practice; then using the best publishing tools to bring the right information to the appropriate point in the professional workflow to allow better decisions.

As a marketing director at Elsevier for many years Duncan oversaw the growth of digital marketing and championed the role of sales and channel promotions, as well as developing direct and non-traditional ways to reach readers. At the BNF he worked closely with sales colleagues to develop licensing options using XML as the basis for apps and embedded content use.

Duncan's expertise lies in spotting opportunities for growth, working with stakeholders in a profession to create a new offering, finding and working with the right authors and organisations, deciding on the right way to bring the information to the professional workflow, moving from print to digital forms by using the best new publishing technologies, and winning professionals over to new knowledge products.

Mark Styles, Affiliate Associate, Higher Education Textbooks and Online Digital Learning

Mark has over 10 years’ experience in the Higher Education textbook and digital solutions market, gained in a variety of editorial, advisory and management roles with John Wiley & Sons Ltd, combining both hands-on project experience with strategic level planning.

Acquiring, developing, and delivering content across a range of subject areas in both print and digital formats, Mark has a proven track record in conceptualising and producing innovative products and solutions aligned to exacting individual customer and broader market requirements.

Having managed Wiley’s custom publishing programme for the EMEA market, Mark has worked closely with sales and business development teams to create content strategies and deliver solutions for international as well as UK clients. Success has come through Mark’s capacity to control margins and ensure timely delivery of complex projects by managing effectively and building strong relationships across locations, vendors and stakeholders.

Working in high-growth markets such as the Middle East and Asia, and by significantly increasing market share for new products, Mark has demonstrated and received awards for his ability to adapt to new and challenging conditions within publishing.

Simon Bewick, Senior Affiliate Associate, Marketing and Market Research

Simon Bewick has over 25 years’ experience in the educational publishing sector. While working at Oxford University Press, Simon held a range of Sales and Marketing roles including ten years as Direct Marketing Manager and another ten as Global Head of Digital Marketing.

Over his career Simon has developed extensive knowledge of Strategic Planning and Analysis and has global experience of delivering fully integrated campaigns utilising Digital and Direct Marketing methodologies. 

A highly experienced people and project manager, Simon has led high profile projects including large-scale CRM Strategic Development and Implementations, Web Vision creation and delivery, and over a hundred  global projects in a wide range of sales and marketing specialisms including Brand Management, Thought Leadership, People Management and Development, Customer Acquisition and Retention. He is a highly experienced presenter, public speaker and facilitator having given lectures, workshops and seminars on a wide range Sales, Direct and Digital Marketing topics in more than 30 countries.

Away from OUP Simon has provided consulting services for a wide range of companies inside and outside of the publishing industry including Educational Service providers, Tech companies, Thought Leadership teams, Entertainment and Music companies, various start-ups and media companies. Simon is an alumni of Reading University and Oxford University where he graduated in Strategy and Innovation from the world-renowned Said Business School, as well as qualifications from the Institute of Direct Marketing and CiM, and is Vice Chair on the Trustees Board of the SMART Multi Academy Trust in Newcastle-upon-Tyne.   

Janice Kuta, Affiliate Associate (USA)

Janice is a highly respected STM and scholarly publishing industry executive with over 25 years experience. She has worked for both global commercial and not- profit organizations, with a proven a track record for generating profits & surplus, successful in sales, marketing, strategic planning, change management and new business development.

She has a proven ability in developing business partnerships, strategic alliances and branding initiatives, with broad experience in online, digital, web-based products and services. Janice brings a high energy, hands-on approach with excellent cross-cultural communication, team-building and problem-solving skills.

Acting as consultant, Janice was Director of Membership for the International Association of STM Publishers and Marketing & Event Director of Books for Development.  She has held Executive and Senior Vice President positions at Classical International, Macmillan Online Publishing, Palgrave Macmillan, AIP Press and Blackwell Publishers. Janice also served as Chair of AAP/PSP's Executive Committee and has participated as speaker and moderator at many industry events.

Michelle Tatters, Senior Affiliate Associate

Michelle has over 20 years’ experience as a founder, managing director, chief operating officer, marketer and consultant. Michelle has a particular passion for start ups, as well as ‘start up’ ventures within large corporate organisations. Having set up and built her own digital agency, Michelle has had the pleasure of winning and working alongside many reputable publishers, including; Hachette, Orion Publishing Group, Little Brown and Tony Potter Publishing. Michelle’s agency provided each client with digital strategy, web development and design and individual campaign delivery.

Having started out in the games industry in the 90’s, Michelle’s experience spans all things digital, including; web design and development; digital strategy; creative direction; brand management; SEO; social media strategy, planning and execution; analysis and evaluation. More recently Michelle’s passion lies in Blockchain and Dapps (decentralised applications), AI and machine learning. Michelle’s emerging technology experience has lead her to consult for many leading financial institutions in the UK, including The Royal Mint and The Bank of England as well as leading blockchain tokens and communities such as Ethereum, Cardano, Ovolos and the Virtual Doctors.

Michelle is a natural deliverer and she has a keen customer focus; both of these attributes contribute to her ability to quickly understand new customers and their particular businesses, brands and markets. She has wide experience of creating commercial relationships to ensure business plans are achieved and Michelle’s strategic focus is balanced with strong financial skills that allow her to form a clear and rational business perspective.

Craig Moran, Senior Associate (USA)

Craig Moran has joined Maverick with more than 20 years’ experience in senior roles in library and negotiation of publisher resources. He has worked both sides of the negotiation table working on behalf of companies negotiating with publishers and as an intermediary/consultant with publishers. The fields he has worked in include academic, business, accounting and law, scholarly communications and education both in the UK and the USA. He is a specialist in online business, legal and accounting resources.

Starting out as an information professional, running business libraries for big companies and conducting research, he moved into the field of negotiating licences and compliance. His key attributes include experience in negotiating favourable licence terms, legal contractual process and budgetary control. Craig has run many procurement's including big ticket RFP and RFI's using the EU open competitive process. He has also written many model contracts and service level agreements. Since leaving Grant Thornton LLP in 2012, Craig has worked for Jisc in their support of the procurement of digital content for education and research in the UK. He was their licence and operational manager for the digital resources division which include Jisc Collections that run negotiations of journal, data-set and eBooks agreements and scholarly comms. Part of the scholarly comms work was running the UK management of the contributions and relationship for Cornell University's preprint repository, arXiv.

Craig has managed large and small teams including service help desks, managed projects into service (such as Jisc's geospatial data service with Airbus), and developed detailed operational and risk registers/plans. He can multi-task, motivate staff, organise teams, negotiate and develop strong contracts and licences. Craig has spoken at many conferences, including European Business School Librarians Group, UK Business Librarians Association, and UKSG and is now based in New York City.

Megan Toogood, Associate, Marketing and Market Research 

Megan specializes in creating and implementing integrated marketing campaigns that use PR, advertising, print collateral, static websites and social media to engage potential customers. This work is backed up by experience in strategic brand and product development.

Megan joined Maverick from Semantico, a UK based publishing services and technology platform provider, where she was responsible for marketing and PR, and widely recognised as editor of their globally recognised "Discovery Blog".

A business writer with an interest in SEO and SEM techniques who has achieved top ten Google rankings for highly competitive terms, Megan's interest in language and communication has also led to work with the National Literacy Council improving the life chances of young people unconfident in their literacy skills.

With a background in archaeology; film and television production; film festivals; public funding of the arts; independent retail and e-commerce, Megan brings fresh perspectives to marketing in the publishing sector and a particular drive to convert eMarketing strategies into practical brand exposure and revenue generating results.

Stacey Zhang, Associate

Stacey is a native Mandarin speaker based in the UK providing language translation and interpretation services. She frequently provides translation, proofreading and interpreting between Mandarin and English for STM/Academic publishers. She also provides market insights about the Chinese culture and business environment.

Gavin McLean, Senior Associate

Gavin McLean has over 25 years’ experience in global and regional strategy, business development, list management, brand curation and go-to-market planning and implementation for major international academic and educational publishers.

He began his career in academic editorial before moving into school and trade educational publishing management. He then spent six years as a business development, list building and project management consultant, with clients including Pearson, Reed Elsevier, Hodder and Laurence King. Lured back into the corporate world, he held a number of senior publishing roles with Macmillan Education, culminating in a strategy role focussed on global public-sector business development.

He then moved to Cengage as Head of Strategic Solutions, EMEA, with a remit to develop integrated solutions across the different business units of Higher Education, Library Reference and ELT/Schools. He was then promoted to develop regional publishing for the newly created National Geographic Learning business, before becoming Global ELT Publisher and developing a series of award-winning blended learning products with National Geographic and TED Talks content. Most recently, he worked as Business Development Director, EMEA for National Geographic Learning.

He has extensive global business development experience across ELT/Schools, Academic and Reference publishing, with particular expertise in process integration, third-party rights management, blended-learning content development and sales implementation planning. He has also worked for many years in partnership management and development across EMEA, with special expertise in the Middle East and North Africa.

Anthony Finn, Affiliate Associate

Anthony has enjoyed a long career in publishing where, amongst other roles, he was operations director of Quarto and Berlitz Publishing and a founder director of Management Books 2000 before becoming group customer services manager for Taylor & Francis journals division.

Anthony started his own consultancy service in 2007 and was also a director of Trident Publishing Services. Anthony specialises in operations management, including distribution, subscription management and customer services and was interim general manager of book distributor NBN International in 2012.

As a consultant, Anthony has worked primarily in the STM and academic sectors, delivering projects for books, journals and database publishers. Clients have included Pharmaceutical Press, IOP Publishing, the IET, CABI, British Standards Institute and Bloomsbury Academic. He has managed projects from inception, using process and business analysis, managing supplier tendering and selection through to project delivery and post go-live implementation.

Clare Painter, Affiliate Associate

Clare Painter is a well-known rights and licensing professional, helping publishers and content-owning organisations to manage digital licensing and reduce copyright risk, especially where licence terms need to be both effective and practical.

She has a particular expertise in digital rights, and works with an unusually wide variety of clients: book and journal publishers, professional membership associations, NGOs, microbusinesses, business schools and universities, case study providers, information professionals and university presses.

She acts as copyright and permissions consultant at Oxford University Press Journals, and associate at award-winning digital licensing agency Attwooll Associates. She writes regularly on copyright issues for information professionals on the Jinfo subscription service.

Clare was involved with digital rights from the early days in the 1990’s, as Rights Director at multi-platform reference publisher Helicon Publishing, a pioneer in electronic and multimedia publishing. In 2002 she became independent, first on a freelance basis and then setting up Clare Painter Associates Ltd, so as to offer practical and commercial copyright management practices both to publishers and to others using content online.

Clare combines strategic overview, market knowledge and an eye for contractual detail. Her focus is on copyright audits, digital rights strategy, licensing contracts and permissions.

Jonathan Tedds, Affiliate Associate

Jonathan directs a research and development team in the critical data integration space between multi discipline research datasets and the informatics + big data analytics end users. He is an internationally recognised expert in research data management bringing together research, commercial, public and educational communities including negotiating funding & collaboration with NHS England Code4Health, Genomics England, NIHR, RUK, EU FP6,7 and H2020, Jisc, NSF, RDA, Digital Curation Centre, Wellcome Trust, IBM, Cerner, Eduserv, Arkivum, Aimes, Skyscape, Krishagni…

He took the lead in the HEFCE/Jisc funded BRISSKit integrated open source biomedical research software solutions for a range of public health, environmental health and multi-disciplinary research challenges. His background also includes Publishing and Peer Review of Research Data online and via Data Journals contributing to leading research articles in the area. He led the Jisc funded PREPARDE project, is Co-Chair of the RDA Publishing Data Interest Group and is Editor-in-Chief of Open Health Data Journal (Ubiquity Press).

He has 20+ years research experience in astrophysics and was a Science Team member for the XMM-Newton Survey Science Centre, International Virtual Observatory Alliance, European Virtual Observatory and the UK AstroGrid project. He contributes at Advisory Board Level to e.g. and the UK Environmental Observation Framework Data Advisory Group.

Helga Zunde-Baker, Senior Associate

Helga Zunde-Baker has almost 25 years of experience in academic and professional publishing. She has worked with organisations as diverse as the British Standards Institution, The Lancet (Elsevier), The Chambers Dictionary, IDS (Thomson Reuters), Palgrave Macmillan and most recently, SpringerNature.

Expert at developing large, global, teams, and with a wealth of technical production knowledge, Helga can quickly build rapport and deliver meaningful results fast. Most recently Helga was Global Head of Production at SpringerNature, responsible for production of the Nature Academic, Palgrave, and British Dental Association journals portfolios. This involved both in-house and offshore production, including the sensitive management of learned society partner relationships, and production of the Nature Partner Journals open access list. As part of post-merger integration she led the successful migration of large volumes of legacy data and work in progress to Springer tools and systems. Prior to this she was Publishing Services Director for Palgrave Macmillan, where she led a digital first review and worked collaboratively with offshore suppliers to develop fast-track scholarly monograph production (weeks, not months) for the innovative Palgrave Pivot offering.

Helga has extensive experience of RFP and procurement, vendor management, workflow optimisation, restructuring, change management and BPO. She has been a guest lecturer on the UCL MA in Publishing, and in 2016 spoke at the ALPSP "new digital models" event.

Liam Chambers, Senior Associate, Technology and Content (Programme / Project Management)

Liam has been in the electronic information industry for nearly 20 years, working for companies such as Aslib the Association for Information management, SilverPlatter information, Lendac Data Systems and Propylon.

Liam's expertise lies in the areas of customer/account management in terms of their use of online based content delivery solutions as well as digital product and project management.

He has managed numerous product development/product launch campaigns as well as sales and marketing support services for a succession of national and international content owners including Barbour, the Institute of Chartered Accountants and three of the world's largest publishers, Thomson, Reed Elsevier and Wolters Kluwer. Over the past five years his projects and consultancy have typically dealt with online content discovery, delivery and usage with particular focus on platform usability and customer value perception.

His projects have won numerous awards including the Irish 2005 InsideGovernment award for an innovative bi-lingual integration project inside the Irish Parliament. Liam specializes in working with Publishers of all sizes and market sectors to define their product offerings, take new products to market and online/offline customer retention strategies.

Nicholas Cop, Affiliate Associate, Territorial Specialist

Nicholas Cop has extensive international senior level experience in sales, marketing, and project management in the information industry, with particular emphasis on Latin America and the Caribbean. He is fluent in Spanish and Portuguese, and has a working knowledge of French and an understanding of Slovenian.

He was the Founding Director of OCLC’s Division for Latin America and the Caribbean and was responsible for all of OCLC’s sales and marketing activities in the region. He worked in that position for 10 years until 2005. During that time he also established the subsidiary of OCLC Mexico in Mexico City to more directly address the large, growing market in the country. He later founded Nicholas Cop Consulting, LLC, a consulting company specialized in advising academic libraries, national and regional information networks, publishers and information vendors in the areas of sales and marketing, strategic partnerships, digital libraries, e-journals and ebooks, mobile devices, Open Access initiatives and digital formats and standards. The company was also an authorized distributor in Latin America of the citation management software Mendeley Institutional Edition. Consultancies undertaken by Nicholas Cop Consulting include market and competitive analyses and content development for information vendors, and studies and analyses for national science councils and national academic library networks.

Nicholas also writes on information issues and is an author and editor of the ebook “SciELO: 15 Years of Open Access” about the SciELO Open Access network. He is well known for his lucid and dynamic multi-media presentations on trends and technologies in information and as such is contracted by information vendors, library consortia and national science councils to deliver keynotes at national and regional meetings in Latin America.

Colin Bottle – Affiliate Associate, IT Consultancy and Project Management

Colin has more than 30 years experience of IT, within the publishing and distribution industries, gained in a number of executive, management and programme/project management roles. He has a passion for customer service and for delivering results.

Colin started his career at an independent book distributor, rising to IT Manager and working with publishers such as Unwin Hyman, BBC Books and Bloomsbury Publishing. He then spent a number of years independently project managing systems implementations across a number of industries and publishing companies.

In 1995 he became Managing Director of Vista Computer Services Ltd, the largest specialist supplier of IT systems into the publishing industry, maintaining responsibility for major projects and working with many major publishing clients, including Elsevier Science, Cambridge University Press, Random House, Hachette and Macmillan Publishers. In 2007 Colin was part of the management team that merged Vista with Ingenta to form Publishing Technology, where he continued as Chief Operating Officer for a number of years, with responsibility internationally for projects across the UK, Europe and USA.

Since 2012 Colin has been operating independently, providing consultancy services to advise publishers on IT systems selection and to project manage the implementation of a number of major IT and business change projects, including the Penguin Random House merger.

During his career, Colin has managed both large and small teams, and from technical, business and sales disciplines. He has strengths for multi-tasking and prioritising across projects, staff motivation and getting a result, despite the barriers that may present themselves.

John Lavender, Senior Affiliate Associate (USA)

John has over 40 years’ experience in STM publishing, mainly at senior executive level. He lives in the USA having moved from the UK in 2001. His experience of working in both major English language publishing markets and his career covering almost all the major roles in publishing gives him an unrivalled view of the industry.

His corporate experience includes senior vice president of publishing (books and journals), online development, marketing, web development and international sales with Taylor & Francis and director of marketing, international sales and business development and electronic publishing with the Thomson Corporation. John was an early adopter of electronic publishing, creating the first journal to use PDFs to distribute content in 1997 and the first virtual e-book library in 1999.

John specializes in marketing strategy and internet marketing; market research and creating advisory panels; publishing strategy for books and journals; list development; online platforms and packaging of content online; selling online products; and international sales expansion. He has a keen understanding of the financial needs of a business and how to ensure that financial goals are met. He has also had wide experience in the acquisition of both publishing companies and lists, having handled over 20 successful acquisitions during his career. He can assist with any size of acquisition at any or all stages: from planning and developing an acquisition proposal, negotiating the acquisition and valuation, through to integration once acquired.

Monique de Waal, Associate, Latin and South America

Monique has over 20 years of international experience in developing and executing medical marketing and communications solutions for pharmaceutical and biotechnology clients. Over the years she has been responsible for the development and implementation of global strategic communication plans for existing and new clients whereby she gained extensive marketing experience that spans the product life cycle in many different therapeutic areas. Core activities include project management, meeting development ranging from small roundtable/advisory board meetings to multiple-day stand-alone meetings, overseeing and coordinating content creation for websites, publications and presentation slides… Her responsibilities allowed her to work closely with international key opinion leaders, marketing and medical departments of pharmaceutical and biotech companies, publishers and societies while always keeping the interests of all parties in mind during the process.

After having worked for 18 years at a medical communications agency, part of Reed Elsevier, in the Netherlands, she has been working as a freelancer based in Argentina for the past 4 years where she has continued to work on medical marketing and communication events and where she was also responsible for telesales/telemarketing for all of Latin America for one of the largest publishers of journals/books in STM. Monique joined Maverick Publishing Specialists Ltd in 2013. In addition to her medical communications experience, she also holds a Masters degree in translation. Fluent in Dutch and English with a good working command of Spanish, French and German, she thrives in a multi-national, multi-cultural environment.

Clare Wratten, Affiliate Associate, Marketing and Communications

Clare Wratten is an industry professional with over 18 years' experience in marketing and communications. She approaches projects with a combination of curiosity, confidence, and creativity while still retaining a can-do attitude and a practical approach. Her expertise covers the following areas: strategic planning and tactical delivery of marketing campaigns; PR – all aspects; content creation and writing; project and account management; events (a huge area this one); and ideas generation. She enjoys a challenge and is fearless, even in the face of a deadline!

Through her extensive work experience, Clare has delivered projects for a diverse client-base including advertising agencies, local authorities, global commercial enterprises, and publishing companies. Her work in these areas has covered projects ranging from international events through to award-winning PR campaigns via television ads and theatre productions. She is currently managing the marketing and social media for several clients.

On a personal level, Clare is currently in her second year of a BA in Art History degree – this has been her ambition for many years since completing her Foundation Course in Fine Art many moons ago. Clare has an abiding love for the words ‘chutzpah' and ’schadenfreude’ and is best summed up in the quote from one of her previous employers: “A force of nature." Enough said.

Emile Blomme, Affiliate Associate Continental Europe

Emile started his publishing career over 25 years ago as a publisher in a small international trade magazine publisher in the Netherlands that was soon after acquired by United Business Media. International publishing has been his passion ever since, having worked in various senior management positions but mostly as the CEO of publishing companies in Italy, Belgium, Germany, and the Netherlands. After Morgan Grampian (UBM) Emile worked for Reed Business in Brussels and Mainz. He then worked in Italy for 11 years for Reed Business, Schibstedt and Elsevier. Back in the Netherlands he started as a consultant and worked on assignments for Wolters Kluwer, Karnov (Denmark), and various smaller publishers in the Netherlands.

His experience reaches from trade magazines and their databases to online publishing (for consumer as well as professional audiences) to events and training (CME, both online and face-to-face) and consumer magazines, with a special emphasis on strategy and marketing.

He has been in the lead for various acquisitions and divestments following the revision of strategic plans and brings a creative mind to the team. Emile is fluent in English, Italian, German and Dutch.

Alicia Warren – Affiliate Associate, User Experience

Alicia is a user experience (UX) professional who has spent her career researching the way that people learn, absorb information and interact with websites, and now employs user experience principles to design and deliver to the pixel. She has served as the UX lead in publishing on products ranging from SAGE journals to online learning platforms and marketing landing pages at Wiley; and delivers delightful visual designs and interactions to responsive web designs and iOS and Android apps. Alicia has a Master's degree in Publishing from City University, London and taught English in Korea and Japan. 

Ron Ragsdale – Affiliate Associate, Strategy, Operations, Technology and Content

Ron brings over twenty years in the global educational (ELT) publishing sector (print and digital), building and managing teams and programmes and delivering projects across diverse functions and geographies, most recently as Global Publishing Director, Director of Knowledge Management and Director of Business Change Programmes for Cambridge University Press ELT.

In his career, Ron has worked as a Systems Analyst and Graphic Design Manager in the US, before moving to the UK in 1994 to take up his first role with Pearson (Longman) as a Senior Editor on ELT course books. He then worked as a Publishing Trainer and Editorial Manager in Zimbabwe, before taking a few years away from Publishing to hone his skills in the classroom in Istanbul and Cairo, returning to the UK in 1999. He was the General Manager of during the early dot-com boom, and then moved to Cambridge University Press in 2002, where he filled a number of senior roles over the past 15 years before becoming a business consultant in 2017.

Ron is adept at working collaboratively at the highest level, helping clients devise creative solutions to strategic challenges and taking projects from conception to successful implementation with unrivalled attention to detail and commercial acumen. He has experience across many different areas – from product strategy and development; data management and enterprise systems implementation (including SAP, WorkDay, SalesForce and MS Office 365 collaboration tools); to the creation, integration and scaling up of new operations.

Besides the US and the UK, Ron has direct International experience in countries such as India (establishing and growing an offshore operations centre, now employing over 130 staff); Egypt (training a team of editorial and production staff), Spain, Italy, Poland, Dubai, Turkey, Saudi Arabia, Zimbabwe (where he defined new roles, processes and suppliers, hired and trained staff to enable locally devolved educational publishing activity in market), China (negotiating co-publishing contracts with local partners), and others. He holds a BA in Business Management as well as an MA in TESOL / Applied Linguistics. He is a guest lecturer for Anglia Ruskin University’s MA Publishing programme.

Suzanne Kavanagh, Affiliate Associate

Suzanne is an IDM-qualified marketing professional with senior, strategic management and leadership experience across all areas of communications and team development. With over 24 years in the industry and a track record in creating marketing, brand and product strategies, she has also worked in different sized companies across publishing on a wide range of content marketing, stakeholder relations and community development engagements. 

Via an early career in specialist bookselling and trade publishing, Suzanne cut teeth in database management, targeted mail order sales and customer service. Then at Routledge she led the humanities marketing team where (with a £400k budget), they drove sales in excess of £11 million, delivering 9% year on year growth for the division. Moving to Continuum to lead their academic sales and marketing team, she again achieved year on year double-digit growth, with an increased profile in store and online. She managed the UK sales force, liaised with the distribution centre and developed effective relationships with buyers. The marketing team was expanded and reorganised to respond to channel requirements while streamlining processes. 

Consultancy projects have included a new website, online content development, rights catalogue and market analysis for clients including Macmillan Science, Nelson Croom and Verso. While at Creative Skillset she conducted cross-sector research to update the National Occupational Standards for Publishing. At ALPSP, Suzanne implemented the member feedback programme and used insights to improve services. She launched a new website and CMS, redeveloped the brand, improved communications and raised their profile. Suzanne is a well-networked professional who can draw on her experience and enthusiasm to help analyse your business, devise new strategies, and think creatively about your brand and marketing.

Linda Gardner, Affiliate Associate, Medical Publishing and Communications

Linda is an entrepreneurial, medical publishing and medical communications professional with over 25 years’ experience working in the field of medical education, medical communications and STM publishing. She has an excellent track record in strategic consultation and business development for a range of regional and international pharma companies. She has vast experience in developing solution-based, tailored programs; from concept to delivery in both print and digital media.

Linda started her publishing career with Current Science Group in London. She has also worked at Springer and Future Science Group in a variety of senior management roles. She has set up medical communications divisions and start-ups from scratch and this has given her a wide range of experience and knowledge to add value to your organisation, including strategic insight, branding and product development.

Linda has extensive senior management experience with the ability to work across departments in a collaborative manner and the skills required to manage both internal and external resources effectively to ensure timely project delivery. She is a skilled negotiator, with the ability to get in front of clients and close deals and has a proven track record in business development; both in delivering sales and in mentoring sales staff and support teams. She has a deep understanding of the power of branding and the creation of innovative products targeted to a wide range of healthcare professionals.

Mike Diaz, Affiliate Associate, Marketing Insight and Innovation

Mike Diaz is a marketing consultant with 20 years’ experience helping companies to accelerate growth by tapping new markets. He helps organizations to focus, optimize, and scale their marketing efforts and to build new capabilities.

Mike enable companies to surface new avenues for growth by identifying emerging trends on the market, technology and customer landscape and their implications. His expertise includes market and competitive research, persona development, value proposition development, purchase and customer experience mapping, and customer loyalty and brand research. He also helps organizations to expand marketing capabilities in areas such as demand generation; inbound marketing; mobile and video optimization; social media and blogging; SEO/SEM; webinars and events; sales, channel and partner engagement; and key-account programs.

Mike held marketing leadership roles at ProQuest and Thomson (Gale) and he was formerly a software and aerospace industry analyst at the US Department of Commerce. He has presented about emerging trends in education and technology at events such as the Society of Scholarly Publishing, The Charleston Conference, Computers in Libraries, and the SIIA Education Business Summit. He is the current chair for Michigan Marketing Minds and a SIIA CODiE Award judge for sales, marketing, and competitive intelligence software solutions.

Nancy MacCreery – Affiliate Associate, Marketing and Market Research (USA)

Nancy is a business-oriented marketing professional whose diverse career spans strategic marketing, product and business development for both B2B and consumer products. She has an in-depth knowledge of all the facets of effective marketing strategies and understands the processes needed to create, facilitate and drive the implementation of practical, innovative marketing solutions.

Her industry experience gives her insights into healthcare and professional services as well as e-books and publishing. Nancy implemented groundbreaking market research and digital campaigns for Ingram Digital (VitalSource Technologies) and has developed newsletters and white papers for major publishers. Nancy has worked for both large and small organizations, co-founded, supported and built successful small businesses, and is a life-long continual learner. This diverse background gives her a unique understanding of the challenges in maximizing business resources and priorities.

Her educational foundation is an engineering undergraduate degree complemented by an MBA from Michigan State University; she is the author of several books as well as numerous business publications.

Nancy holds certifications in: Idea and Innovation Management (North Carolina State University); Practical Product Management (Pragmatic Marketing); Inbound Marketing (HubSpot)

Donna Sanzone,  Affiliate Associate

Donna brings to Maverick more than 30 years of executive-level experience in academic, reference, educational, and trade publishing, specializing in strategic planning, new product development/management, publisher/partner relations, and the transition from print to digital for both commercial and not-for-profit companies and organizations. Over the course of her successful career, she has provided the vision as well as strategic direction for many publishers, often working in close collaboration with educational/cultural institutions and scholarly societies (for instance, the Getty Art History Information Program, Smithsonian Institution, and the American Studies Association).  Her background and extensive experience have given her unique insight into the business requisites of commercial publishers as well as the mission of scholarly/not-for-profit organizations, resulting in the development and execution of successful, high-quality, market-driven, and profitable products and programs for a wide range of publishers and organizations. 

Career highlights include:  Executive Editor at Macmillan Reference (developing and implementing large-scale reference/academic programs); Editor in Chief at Grolier Academic Publishing (developing and managing a new Grolier division of academic print and digital products); Executive Editor at HarperCollins (creating and directing the joint Smithsonian-Collins imprint); VP of new product development at M.E. Sharpe (developing, implementing, and distributing new digital products and academic databases); and Consultant/Project Manager at Choice/Association of College and Research Libraries (developing and managing a new review database).

Mark Lane, Affiliate Associate Partner

Mark began his career in magazine and book publishing, where he worked for twelve years, progressing to become General Manager and Publisher responsible for the launching and/or profitability of both magazines and directories (alongside numerous conferences and newsletters). Since March 1988 he has worked as a consultant offering coaching, management training, organisation development consultancy and group facilitation for a wide range of organisations including banks, insurers, pharmaceutical companies, publishers, societies and exhibition organisers.

As part of his MBA, which focused on strategic management issues and organisational development, he undertook a research project on UK business publishing and the World Wide Web. 

In addition to training he has been involved in a range of consultancy projects including organisational change and Sales + Marketing team development; Executive Coaching; M+A integration; and executive recruitment. 

Recent clients include: London Stock Exchange, Institute of Physics, Elsevier, Lexis Nexis, Costar, FTSE, Institute of Engineering and Technology (IET), Springer Nature, Thomson Reuters.

Jemma Macfadyen, Affiliate Associate

Jemma has nineteen years’ business management and product development experience in the B2B online information industry through senior management roles at Thomson Reuters, Gartner and LexisNexis UK and more recently, through strategic and consulting engagements for large online information and software vendors.  Jemma founded Spinnaker Consulting in 2008, a small, successful and well-networked consultancy.

At Thomson Reuters, Jemma was responsible for a range of online, software and advisory services including Consult GEE, online information subscription services for the UK regulatory market.  Jemma delivered a completed online product overhaul including usability testing, detailed market research and an accessibility audit. Previous to Thomson Reuters Jemma was at LexisNexis, managing and delivering a range of editorial projects then later heading up the development of online products and services. In addition, Jemma has experience of successfully setting up and delivering strategic partnerships and revenue generating initiatives.

Jemma excels at getting to grips with projects quickly and in not just delivering PowerPoint but real, executable outcomes meaning commercial results for clients. Jemma has a first class degree and a scholarship from the University of Manchester and has recently returned from a two-year contract in the Philippines.

Colin Forbes – Affiliate Associate

Colin Forbes is a highly experienced publisher with a long record of successful project delivery in educational, professional and business publishing. Coming from a solid editorial, content and commissioning background, he worked for a number of publishing companies before setting up his consultancy and project management business.

Colin has worked for commercial publishers, public sector and third sector delivery organisations on a wide variety of projects, including print, web and e-learning. His speciality is designing, specifying and structuring content to meet the client's needs and objectives, and in re-purposing and re-engineering existing content to achieve that. He has a deep pedagogical understanding of e-learning and its applications both academic and vocational, and has experience of large-scale professional education e-learning. Apart from a high level of editorial skill, Colin's skills and expertise include project management, strategic objectives and development, implementation of the publishing plan, commissioning, working with authors and content creators on product development, and advising on list management and development. He has experience of working in an international, multi-lingual publishing environment where translation is a key content consideration; working on transformational digital projects; and working in a quasi-regulatory publishing environment

Colin also has a strong communications capability, and advises on and implements marketing and communications projects, which often complement publishing activity. This includes creating MarComms content, media strategy, and implementing social media strategies.

Colin Bethell, Affiliate Associate Japan & APAC.

Colin has more than 20 years’ experience in publishing sales and marketing and associated management. Around half of his career has been based in the UK and half in East Asia and he currently resides in Japan. His experience has spanned many areas of academic and professional publishing including Medical, legal, humanities, life-sciences, agriculture and ELT and most recently has managed sales, marketing, fulfilment and training teams for OUP and LexisNexis, in their respective Japan offices. The regional focus of much of his career means that he has regional P & L management experience and cross-functional experience in areas such as product development and inventory/distribution control as well as sales marketing and product development.

In addition, managing workforces in a cross-cultural environment in Japan in Japanese means he is familiar and experienced with the challenges of publishing companies in Japan and the Far East in general. In sales he has directly sold across the APAC region and has also extensive experience in managing sales teams and distributors. He was first involved in digital publishing at Chadwyck-Healey and Proquest from 1998 and his career has involved sales marketing and management in publishing of print, microform, CD, online database/journals and digital publishing solutions. 

Carey Chapman, Affiliate Associate, Technology and Content

Carey has over 25 years’ experience of developing publishing programmes and launching new initiatives across STM and professional settings ranging from the large international corporate to the small not-for-profit.

As Content Development Manager at The Institution of Engineering and Technology, she oversaw the launch of its first open-access journal options for new and existing titles, coordinating the industry-wide preparatory research, internal publishing, production, financial and marketing requirements, and identifying which functions were best provided by external expert partners.

As a STM Publisher, her achievements included creating start-up programmes that catered for practitioner, as well as academic, scientists, including the successful forensic science programme at Academic Press. A large part of her career has involved developing major reference programmes, often from initial market research through commissioning, editorial development, and coordination with online and print production and marketing through to product release. She expanded the European-based side of Academic Press’ major reference works programme from an initial one or two titles to a list covering all areas in which the company published. Following the acquisition of AP by Elsevier, as Director of Major Reference Works, she led the change-management team that consolidated the merged company’s reference programmes, migrating all products to the ScienceDirect platform, establishing a common workflow across international editorial teams, and creating new online business propositions.In her time spent working with major providers of practitioner law solutions, Carey further developed her market research skills, contributing to her passion for ensuring that products and services continue to be optimally matched to customer needs.

Her strengths include: identification of opportunities for new products backed by sound customer and end-user research; refocussing of established product lines to aid the changing challenges facing customers and to offer appropriate pricing models; working with publishing/production teams to adopt new processes and workflows to improve productivity and service quality, and to migrate to new formats.

Alison Jones, Affiliate Associate

Alison Jones is a business coach, consultant and independent publisher. She is passionate about supporting people and books that make a difference.

She has enjoyed a prestigious 22-year career in trade and scholarly publishing working with major publishers such as Chambers Harrap, Reader’s Digest, Oxford University Press and Macmillan, most recently as Director of Innovation Strategy for Palgrave Macmillan. Throughout her career she has pioneered digital publishing of reference works, ebooks and apps, delivering award-winning online products such as The Statesman’s Yearbook Online and Palgrave Connect.

In 2014 she left Macmillan to set up Alison Jones Business Services and establish a new model: position, or brand, publishing. She works with entrepreneurs wanting to build their brand and take their business to the next level, focusing on clarifying the strategic purpose for the book, coordinating content creation and publication with core business activities, and creating superb books with professional, polished editorial and production standards under the imprint Practical Inspiration Publishing. She also offers consulting and training services to traditional publishers and societies, especially those seeking to diversify and/or upskill their workforce.

A trained small business and corporate coach, she combines extensive publishing expertise with coaching, facilitation and training skills. Her focus is on business strategy, content marketing, innovation and digital publishing.

Bernie Folan, Affiliate Associate

An experienced publishing professional with over 20 years' experience within the scholarly information sector, Bernie offers market research and consulting services to organisations large and small since launching Bernie Folan Research & Consulting in 2014. Bernie worked at SAGE in various marketing roles for 20+ years, most recently heading up library marketing in the London Office. Bernie also served on the UKSG main committee and as UKSG Marketing Officer until 2014.

Bernie speaks at scholarly information conferences and seminars and has published articles about challenges in social science research and library-publisher collaboration. She has a passion for understanding customer needs and supporting academic research and teaching by understanding its changing nature.

Since launching her consultancy Bernie has worked with researchers, authors, librarians and students on various market research projects linked to understanding their scholarly needs.

Melody Dawes & Just Content Ltd. Affiliate Associate and Strategic Partners, Content and Technology Division

Melody is the Founder of Just Content and brings 15 years of publishing experience to every assignment, having hand-picked associates from her network to support her in delivering high quality services through Just Content. A confident leader and dedicated publishing professional, Melody has a proven successful background in content acquisition for print and digital formats. She has expertise in all editorial workflows from concept and strategy to the nuts and bolts of demonstrably effective product development. Melody is equally comfortable in delivering on projects and activities as she is in overseeing or leading them. She has a proven and successful track record in interim management, particularly in change management and leading during transition periods. More recently, she has been involved in developing community-driven content consumption and content curation.

Maverick Publishing Specialists are delighted to be affiliated with Just Content as a preferred supplier of content expertise and services to the Maverick organisation and we are both delighted to be able to extend the many benefits of our partnership to our clients.

Chris Baker, Affiliate Associate

Chris Baker has been involved in digital publishing for over 20 years, initially as an editor and then as a project manager, requirements analyst and consultant. After 7 years at Oxford University Press, finishing as Web and Electronic Development Manager, Chris founded his own business in 2002. Since then he's worked with a range of well-known publishers including Oxford University Press, Pearson and Professional Engineering Publishing. He has managed a string of successful projects from CD-ROMs and websites (with various platforms and online hosts) to content management systems, databases, xml production processes and usage statistics systems.

Chris began his career as a molecular biologist, being awarded a PhD in Biochemistry. While he no longer often needs to extract RNA from frogs' eggs, the analytical skills and insight into publishing from the academic's point of view have continued to be useful.

David Ball, Affiliate Associate

David is a consultant with many years’ experience, specialising in scholarly publishing, Open Access, e-books, virtual learning environments, design and management of academic libraries. Recent projects include: research in the area of open access publishing for Public Library of Science (PLOS) and the Berlin-Brandenburgische Akademie der Wissenschaften (see; a full library service review for City University London; an e-books contract for Jisc Collections; research on approaches to collection management by universities for a major serials agent; training in Open Access for SPARC Europe and UKeiG (UK Electronic Information Group).

As University Librarian at Bournemouth he created a vibrant library service, chiefly electronic in delivery, both for research, through the institutional repository and e-journals, and for teaching, pioneering the integration of paid-for and open educational resources into the virtual learning environment. He also won two prestigious national awards: the quinquennial SCONUL Library Design Award 2007 and the Times Higher Education Leadership and Management Award for the Outstanding Library Team 2009. David has a strong record in procurement, having led six ground-breaking national and regional tenders for journals, books and e-books, with individual contracts worth £10m per annum.

Previous experience includes the private sector, as information manager for the Glasgow Herald and Evening Times, where he was responsible for transforming a cuttings library into a full-text electronic archive. He was also responsible for negotiating the sale of rights to text and pictures, publishing the first digital newspaper in Scotland on CD-ROM. He has a strong publishing record; including a major book, Managing Suppliers and Partners for the Academic Library. He is also a frequent speaker at conferences, particularly on e-books, VLEs and procurement. For a list of major publications click here.

Rosie Grimes, Associate, Technology and Content

Rosie has spent over 22 years working in the academic journal sector, specializing in editorial processes and journal content development for two learned society publishers. In her early career at Institute of Physics Publishing, she developed in-depth knowledge of peer review and she worked extensively with the academic Editors and Editorial Boards to shape and develop their journals.

After nine years at IOP Publishing, she joined the Institution of Mechanical Engineers, as Journals Publisher, to develop its portfolio of journals. In addition to working on development of existing journals and investigating potential new journals, Rosie managed the transition from paper to online publishing (working with a number of online hosts over the years), the selection process and implementation of online peer review for the journals, and the introduction of anti-plagiarism software to improve author service.

She successfully grew the Institution's journals business whilst continuing online product development, seeking cost-effective efficiencies and optimal use of software solutions.