Strategic Marketing Services
Our strategic marketing services cover a variety of activities and some examples of areas where Maverick can provide strategic marketing support include:
- Top level strategic marketing plan development
- Worldwide or regionally specific plan generation or review
- All initiatives fully integrated with overall business or sales segmentation plans where required
- Corporate brand development strategies and roll out plans across all channels
- Brand value review and current market perception mapping and analysis
- New brand design and generation — brand values, mission statements and market messaging/positioning
- Thought leadership message placement and speaker opportunities
- Cost effective industry sponsorship
- Sector specific brand development initiatives
- Product marketing strategy
- Roll out planning across channels, sectors, geographies and customer types
- New product launches and/or existing product extension
- New market sector development and sales segmentation
- Feature/benefit and USP identification
- All generated with full view of revenue specific targeting and ROI
- Competitor analysis and response strategies
- Practical, tactical initiatives to overcome the competition
- New pricing and license modelling
- Regional pricing and protection strategies; new digital media pricing alternatives; print/online/POD hybrids
- Price bundling; consortia pricing; National and International pricing structures
- License development and review — for individual products, user types or consortia
- Marketing budget development and analysis; spend tracking optimization and customized reports
- Marketing integration planning across all relevant functional areas of your existing organization — with marketing process/system analysis and upgrading where necessary
