Strategic Marketing Services


Our strategic marketing services cover a variety of activities and some examples of areas where Maverick can provide strategic marketing support include:

  • Top level strategic marketing plan development
    • Worldwide or regionally specific plan generation or review
    • All initiatives fully integrated with overall business or sales segmentation plans where required
  • Corporate brand development strategies and roll out plans across all channels
    • Brand value review and current market perception mapping and analysis
    • New brand design and generation — brand values, mission statements and market messaging/positioning
    • Thought leadership message placement and speaker opportunities
    • Cost effective industry sponsorship
    • Sector specific brand development initiatives
  • Product marketing strategy
    • Roll out planning across channels, sectors, geographies and customer types
    • New product launches and/or existing product extension
    • New market sector development and sales segmentation
    • Feature/benefit and USP identification
    • All generated with full view of revenue specific targeting and ROI
  • Competitor analysis and response strategies
    • Practical, tactical initiatives to overcome the competition
  • New pricing and license modelling
    • Regional pricing and protection strategies; new digital media pricing alternatives; print/online/POD hybrids
    • Price bundling; consortia pricing; National and International pricing structures
    • License development and review — for individual products, user types or consortia
  • Marketing budget development and analysis; spend tracking optimization and customized reports
  • Marketing integration planning across all relevant functional areas of your existing organization — with marketing process/system analysis and upgrading where necessary