Marketing Communications & Campaigns Services

Our Marketing Communications and Campaigns Services include:

• Tactical marketing plan generation and execution
  • Company level marketing or projects specific to a single task or opportunity
  • "High return" marketing channel selection
  • Full integration with strategic marketing planning where required
• Outbound direct or channel-based marketing campaign planning and management
  • Direct sales generation, lead generation or brand awareness
  • Online/offline direct marketing, direct mail and lead management
  • Advertising planning, design and media buying
• PR
  • PR strategy development
    • including market positioning and key messaging
    • Online listserv, wire service and/or news-based website exploitation strategies. Includes blogs and message boards
  • Press coverage planning and execution;
    • Media list generation, review and management
    • Editorial/publication “outreach” campaigns for brand development or product launch
    • Editorial calendar management
    • "Key event” press coverage
    • Article and interview placement campaigns in leading publications
    • Journalist and blogger communication management
    • Media Tool generation — pitch sheets, fact sheets, testimonials, bios, media kit development
  • Placement of key (company) thought-leader “icons” in target markets
    • Identification of current market “issues and trends” and placement of company executives as industry experts and sources of informed comment
    • Identification and organization of speaking opportunities at established events worldwide
• Marketing material generation and copywriting services — online and print
  • Copy writing / ghost-writing — presentations, speeches, articles, case studies, white papers, newsletters and press releases
  • Point of use/point of sale marketing material production
  • “Sales kit” and sales support material generation
  • USP sales training sheets, SWOT analysis, market and competitor response strategies, product presentations, oral presentation speech notes and speech writing
• Full suite of graphical design and production services
  • Display graphics, advertising, company identity, brochures, flyers etc
  • Exhibitions/conference attendance coordination