Marketing Communications & Campaigns Services


Our Marketing Communications and Campaigns Services include:

  • Tactical marketing plan generation and execution
    • Company level marketing or projects specific to a single task or opportunity
    • "High return" marketing channel selection
    • Full integration with strategic marketing planning where required
  • Outbound direct or channel-based marketing campaign planning and management
    • Direct sales generation, lead generation or brand awareness
    • Online/offline direct marketing, direct mail and lead management
    • Advertising planning, design and media buying
  • PR
    • PR strategy development
      • including market positioning and key messaging
      • Online listserv, wire service and/or news-based website exploitation strategies. Includes blogs and message boards
    • Press coverage planning and execution;
      • Media list generation, review and management
      • Editorial/publication “outreach” campaigns for brand development or product launch
      • Editorial calendar management
      • "Key event” press coverage
      • Article and interview placement campaigns in leading publications
      • Journalist and blogger communication management
      • Media Tool generation — pitch sheets, fact sheets, testimonials, bios, media kit development
    • Placement of key (company) thought-leader “icons” in target markets
      • Identification of current market “issues and trends” and placement of company executives as industry experts and sources of informed comment
      • Identification and organization of speaking opportunities at established events worldwide
  • Marketing material generation and copywriting services — online and print
    • Copy writing / ghost-writing — presentations, speeches, articles, case studies, white papers, newsletters and press releases
    • Point of use/point of sale marketing material production
    • “Sales kit” and sales support material generation
    • USP sales training sheets, SWOT analysis, market and competitor response strategies, product presentations, oral presentation speech notes and speech writing
  • Full suite of graphical design and production services
    • Display graphics, advertising, company identity, brochures, flyers etc
    • Exhibitions/conference attendance coordination