Marketing


Our marketing services offer a range of activities that can be carried out independently or in combination with each other to create the most effective solutions to meet your marketing needs.  All activities are conducted with a view of increasing your revenue and maximising your ROI and include:

Market Research:
Our market research services provide you with the intelligence you need to inform strategic decisions, helping you to act on results quickly and focus your sales and marketing effort on the areas where you will achieve the best results.  [Read More...]

Strategic Marketing:
Creation of top-level strategic marketing plans at global, regional or sector specific level or reviewing and/or upgrading your existing plans to ensure that all initiatives are fully integrated into existing business or sales segmentation strategies and activities. [Read More...]

Marketing Communications and Campaigns:
We can create customized marketing materials using our in-house copywriting and design services.  Via a combination of in-house data sources and external lists, we execute appropriate campaigns that ensure that your marketing messages are delivered effectively to your target audience. [Read More...]

PR & Media Support and Outreach:
With our network of media contacts, we can develop effective PR strategies and campaigns to ensure that your company and product brands achieve maximum coverage across all of the key trade, commercial and online press. [Read More...]

Social Media, SEO and SEM:
Understanding how to effectively use Social Media, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) in your business practices is a challenge faced by publishers both large and small.  Maverick’s social media, SEO and SEM services can help you to identify your key challenges and develop strategies that are best placed to meet both your organisational and customer needs.  Maverick can advise on tried and tested best practice models that will help you get the most out of this media. [Read More...]


Contact us to find out more about how we can help you develop these strategies but as a guide, we can:

  • Identify which Social Media platforms are appropriate for your publishing specialty
  • Identify appropriate Social Media forums in your target subject areas that will yield the most effective results, including analysis and recommendations based on value versus time and effort required (ROI)
  • Help you to engage effectively and properly with your customers and stakeholder groups using social media tools
  • Help you gain and retain Social Media momentum and create that all-important “buzz”
  • Evaluate best / most appropriate potential for monetisation through social media advertising, including how to interpret metrics and site content on different social media platforms to measure performance and interest, and ultimately determine best ROI efforts
  • Utilise SEO and SEM techniques, including Pay Per Click advertising (PPC) to achieve maximum customer exposure and increase your sales potential.

For further information about how we can support you, please Contact Us.