Dorset, UK. September 2018 – following the announcement in May of Nancy Roberts, ex-Academic Global Operations Director at Cambridge University Press, joining their Senior Management team as head of the Technology and Content division, Maverick have spent the summer further strengthening and expanding their management structure.

Effective immediately, Maverick are delighted to announce that Kate Wood, ex-Associate Marketing Director in STM at Wiley, has joined to lead their Marketing and Market Research Strategic and Operational support division, the largest division of Maverick Publishing Specialists.

Kate Wood joins Maverick with over 20 years’ experience in publishing. She has held senior roles across academic, STM and trade publishing. Kate began her career in editorial at Chadwyck-Healey but following her early career in editorial switched to marketing and PR. Kate was Director of Publicity for Robson Books, followed by positions as Group PR Director and Director of Marketing at Chrysalis Books Group. After Chrysalis, she returned to STM joining Wiley where she was an Associate Marketing Director. At Wiley, she led global teams across the US, UK and Europe. Kate has a strong track record of revenue delivery including developing campaigns resulting in seven-figure revenues for electronic product launches, as well as delivering high double-digit revenue growth for digital portfolios across STM products. She was awarded the prestigious Pacesetter award for her work while at Wiley.

The skills Kate brings to Maverick range from marketing strategy and market research, competitor analysis and audits, to a detailed knowledge of marketing communications covering areas such as campaign management and planning, copywriting, digital and social media marketing, content creation, PR and publicity campaigns and email automation and CRM systems. She has considerable expertise in all sides of product marketing for a wide range of content including books, journals, references, data and workflow tools. At Wiley, she was a marketing specialist in chemistry, molecular life sciences, physical sciences and in pharma.

With 10 years’ experience in trade and over 10 years’ experience in academic publishing, she is a true publishing all-rounder. Kate is a graduate of Trinity College, Dublin and a qualified CIM marketer.

In related news, Maverick have also been busy recruiting senior level marketing and market research expertise to their US consultancy team as well. With equal pleasure, they are pleased to announce that Marty Mullarkey, ex- Senior Product Marketing Manager for ProQuest Books, has joined Maverick, based out of California, USA.

Marty joins Maverick with more than 17 years of experience in senior marketing roles in the library and publishing industry. She has a proven track record in helping companies achieve their sales, branding and thought leadership goals. A well-rounded marketer, Marty’s expertise includes lead generation, strategic planning, product launches, messaging, PR and copywriting.

Most recently, Marty served as a Senior Product Marketing Manager for ProQuest Books and was the marketing lead for O’Reilly’s Safari, ProQuest’s strategic partner. Marty has served as Vice President of Marketing at Credo Reference and led the marketing team at ProQuest ebrary for 11 years – taking the company from the inception of the eBook market to its current position as industry-leading eBook provider. She also founded her own agency, which provided full-service marketing for educational and library technology companies such as DEMCO, many divisions of ProQuest, CodeMantra, Boopsie Inc. and e-Libro.

Marty began her career as a newspaper reporter and has also held marketing positions at blue chip companies such as Andersen Consulting (now Accenture) and GCI Group, a division of Grey Advertising, as well as a number of Internet start-ups.

Martin Marlow, President of Maverick Publishing Specialists, commented,

It has always been my ultimate goal to add the very best expertise and experts to my management team to provide all our clients the very best support they deserve. With the addition of Kate to head up Marketing and Market Research, alongside Nancy for Technology and Content and David Thew as Commercial Director, I am very pleased to say we have achieved this aim – and I am really looking forward to working with them all in this new structure to continue our growth and expansion

Ex-CUP Academic Global Operations Director, Nancy Roberts, to head Maverick Publishing Specialists’ Technology and Content Consultancy Division.

Maverick Publishing Specialists Ltd., are delighted to announce that Nancy Roberts, ex-Academic Global Operations Director at Cambridge University Press, has agreed to join its Senior Management Team to head up their Technology and Content, Strategy and Operational Support division, effective immediately.

Roberts joined Maverick as a Senior Associate in March 2017, and over the last 14 months has delivered numerous board and senior level consultancy assignments for a wide range of clients. Whilst continuing to supply consultancy support to Maverick Publisher customers worldwide, Roberts will now also provide strategic guidance for, and oversee development of, Maverick’s fastest growing division.

She will work with Martin Marlow, Maverick’s President, and David Thew, Maverick’s Commercial Director, to review and expand the range of the Companies’ consultancy and support offerings in all areas of Content and Technology, as well as advise and oversee the development of Maverick’s Tech and Content consultants and support teams in all regions.

Particular focus will be placed on enhancing Mavericks offerings in:

  • Board-level Digital and Data Strategy development and review, including market landscape reviews and implementation planning
  • Existing Product lifecycle management, enhancement and expansion – including analysis of existing product / product portfolio lifecycles, underpinning technology capability assessment and production and ERP systems reviews
  • New Product Development, ideation and research (including working with Maverick Marketing Support teams of branding, messaging and launch) through to development and delivery 
  • Competitor and new market entrant analysis and capability assessment
  • RFP development and vendor selection process management across all technology and content types, providers, and platforms
  • Content and Production Workflow analysis and improvement
  • Taxonomy and Metadata development and management
  • Operational / Implementation (project-based or fixed term) Project Management and BA support
  • UX / UI, discoverability and accessibility reviews, testing and delivery
  • Proof of Concept, specialist / rich media product, and web enabled demo / tutorial / website development

Spanning the last 20 years, Nancy has worked in a variety of production and operations roles across publishing. Her experience encompasses a wide spectrum of sectors, from children’s to trade to academic, culminating in her last full time role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. Resultantly, her global view of the publishing industry, and a uniquely broad perspective gained from across the different sectors in which she has worked, has proved invaluable to Maverick clients.

Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. Via her parallel company, Business Inclusivity, she is also a leading proponent of the growing Inclusivity and Equality movement in Publishing (which Maverick is also actively supporting), backed by her PhD in Postcolonial Feminist Literary Theory, and current EMBA studies at Cranfield University.

Martin Marlow, President of Maverick Publishing Specialists, commented, “Nancy has been an increasingly influential member of our Senior Associate team since she started, and I am thrilled to have her join our senior management team to oversee the development of this rapidly expanding area of our consultancy and operational support business. I have been talking to Nancy about it for a little while, as it just seemed the natural “next step” in both what she was providing to our customers as well as the Company. I am really looking forward to the future of our Technology and Content Division, with the massive depth and breadth of strategic and operational experience and knowledge Nancy provides”.

Roberts added “I’m absolutely delighted to be taking on this new and exciting role leading what has rapidly become a key development area for Maverick, as well as an increasingly important one for our customers. The breadth of skills and experience within Maverick is unrivalled in the industry and I greatly look forward to working with Martin, David and the whole team to ensure we are delivering high-quality, cutting edge and market-leading strategic and operational support to our many clients”.

Andrea Powell and Rebecca Rinehart Publishing Partners Join Maverick Publishing Specialists to further strengthen their Senior Consultant Team

Maverick Publishing Specialists Ltd., are excited to announce that Andrea Powell, ex-Chief Information Officer at CABI, has joined Maverick to work as a Senior Associate within their Senior Consultancy team in EMEA. And in associated news, Rebecca Rinehart, who was formerly the Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, has joined the Maverick consultant network as an Affiliate Associate Partner, based in the US.   

Andrea started her career in 1988 with Reuters Ltd, in the pre-Internet days of online financial information delivery. She then spent 26 years with CABI, most recently as the organisation’s first ever Chief Information Officer, combining the roles of Publishing and IT Director and overseeing CABI’s migration to an almost completely digital business. She therefore brings to Maverick a wealth of experience in digital publishing strategy development, operational management and business transformation, including extensive outsourcing projects, asset management and divestment and technical investment projects.

Andrea has hands-on experience of leading cross-functional, global teams to deliver award-winning online platforms and user-oriented tools that support the transfer of knowledge from research into practice. At CABI she oversaw the development and launch of a wide range of platforms and tools for both academic/research markets and for plant health practitioners in developing countries. She has a particular understanding of research communication as an underlying catalyst for development and has advised the STM Association on how to deliver long-term financial stability to its flagship Research4Life programme.

Andrea has a proven track-record of working at Board level, both as an Executive and Non-Executive Director, as well as many years of service on the Boards of both the International STM Association and ALPSP.

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing — including books, journals, periodicals, and online. She isthe former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioural science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition (DSM-5).

Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.

Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions. She then joined The American College of Obstetricians and Gynecologists to develop a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology.

Martin Marlow, President of Maverick Publishing Specialists, commented,

I am thrilled to have both Andrea and Rebecca coming on board at the same time to strengthen our Senior consultant team. It means we will be able to provide even greater depth and breadth of strategic and business development support at the highest levels on both sides of the Atlantic. And with such a wide range of International experience and expertise, I am delighted to have such fantastic resources joining us to support our growing list of Association, Society and not-for-profit Publisher clients as well as Commercial Publishing customers.

Maverick Publishing Specialists Ltd. and Mark Lane Consulting announce Strategic Partnership

Reacting to rapid increase in demand, Maverick to represent and expand Mark Lane’s range of Group Facilitation, Focus Group and Library Advisory Board Support Services.

Dorset, UK October 4th, 2017 – Maverick Publishing Specialists Ltd., the specialist consultancy and outsource solutions company for the publishing and digital content marketplace, announced today that they have agreed a strategic partnership with Mark Lane Consulting to develop and expand a range of Group Facilitation, Focus Group and Library Advisory Board Support Services.

In the last 18 months both Maverick and Mark Lane Consulting have noticed a sharp increase in their respective clients’ interest in understanding how to:

  • Identify customer needs and expectations and how they think
  • Gather insights into attitudes, perceptions, beliefs and feelings of existing and prospective customer groups.
  • Develop regular ‘snap shots’ of how their services are perceived
  • Test attitudes to proposed changes
  • Obtain feedback on recent initiatives and/or gaining feedback for improvement

Via their new strategic partnership, Mark Lane Consulting – with support from Maverick Facilitator Associates from all around the world –  are now better placed to assist and expand their respective clients’ requirements in all areas of Group Facilitation, Focus Groups and Advisory Boards.

Martin Marlow commented,

“I am extremely pleased Mark has agreed to work with us to develop this line of mutual customer support. In a busy schedule, organising these type of events and activities can take an awful lot of time and effort for our customers – and now we are even better placed to assist.

“A facilitator is perhaps the most critical factor influencing the effectiveness and usefulness of events such as these. Facilitators need to have a broad range of particular skills and characteristics, not least experience in handling small groups; enthusiasm; self-organisation; energy and open-mindedness. The facilitator's primary job is to create, and re-create, an environment that brings the best out of those present with regard to the aim of the meeting or outcomes required. Mark has an amazing background and expertise in all these areas and a track record that is second to none”   

Mark Lane added,

“Good facilitation is subtle; it may hardly be noticed or remarked upon. At the end of the day, the facilitator's job is well done if the purpose of the meeting is accomplished and everyone feels good about their participation. I am delighted to announce this partnership with Maverick as it now means I can increase the assistance I can provide in all aspects of event planning, preparation, logistics, management and facilitation”.

The new Maverick / Mark Lane partnership will further develop a set of facilitation services that can be tailored to fit the budgets and requirements of all differing customer types and size. These service packages will include such vital elements as;

  • Establishing the specific Goals the customer wants to achieve; agreeing Topics to be covered; and devising the event Structure – using most appropriate methods to encourage Engagement.
  • Planning and preparing for the event itself including Topic Preparation, Presenter Preparation, Presenter Coaching and maximising participant Interaction via the creation and use of briefing papers, questionnaires and case studies.
  • Facilitating the Event to encourage deep thinking and lively discussion, providing Post Event Follow up and Reporting; and Comprehensive Client Debriefs surrounding particular Findings and specific Recommendations.

The Maverick Publishing Specialist Team will be discussing the new partnership as part of their service offering at the Frankfurt Book Fair next week, October 11th to 14th in Frankfurt, Germany. If you would like to know more about the services on offer, please contact either Martin or Mark via the contact information below.

Stephen Laverick Joins Maverick Publishing Specialists as Business Development Senior Associate and XML / digital workflow expert.

Laverick returns to UK after 12 years in China

Maverick Publishing Specialists Ltd., are excited to announce that Stephen Laverick, ex-Integration Manager at Edanz Editing and Technical Director at The Charlesworth Group has joined Maverick to work with the expanding International Business Development and Account Management team, as well as add his in-depth XML and integrated publishing workflow expertise to the Content and Technology division.

Having recently returned to the UK after 12 years in Beijing, China, Stephen has over 20 years’ experience in scholarly publishing, primarily focused on digital publishing solutions.

At Edanz Editing, based in Beijing, Stephen’s role as Integration Manager was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

During his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.

Martin Marlow, President of Maverick Publishing Specialists, commented,

I am thrilled to have Stephen coming on board. With such a wide range of experience and background in both the UK, China and internationally, alongside a Publishing contact network that is of the highest order, he will be an invaluable asset to our Business Development team. And with such a rich level of expertise in XML, publishing workflows and the whole publication process, he will also be a great asset to any client who wants assistance in these areas at either a strategic or operational level.