Andrea Powell and Rebecca Rinehart Publishing Partners Join Maverick Publishing Specialists to further strengthen their Senior Consultant Team

Maverick Publishing Specialists Ltd., are excited to announce that Andrea Powell, ex-Chief Information Officer at CABI, has joined Maverick to work as a Senior Associate within their Senior Consultancy team in EMEA. And in associated news, Rebecca Rinehart, who was formerly the Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, has joined the Maverick consultant network as an Affiliate Associate Partner, based in the US.   

Andrea started her career in 1988 with Reuters Ltd, in the pre-Internet days of online financial information delivery. She then spent 26 years with CABI, most recently as the organisation’s first ever Chief Information Officer, combining the roles of Publishing and IT Director and overseeing CABI’s migration to an almost completely digital business. She therefore brings to Maverick a wealth of experience in digital publishing strategy development, operational management and business transformation, including extensive outsourcing projects, asset management and divestment and technical investment projects.

Andrea has hands-on experience of leading cross-functional, global teams to deliver award-winning online platforms and user-oriented tools that support the transfer of knowledge from research into practice. At CABI she oversaw the development and launch of a wide range of platforms and tools for both academic/research markets and for plant health practitioners in developing countries. She has a particular understanding of research communication as an underlying catalyst for development and has advised the STM Association on how to deliver long-term financial stability to its flagship Research4Life programme.

Andrea has a proven track-record of working at Board level, both as an Executive and Non-Executive Director, as well as many years of service on the Boards of both the International STM Association and ALPSP.

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing — including books, journals, periodicals, and online. She isthe former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioural science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition (DSM-5).

Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.

Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions. She then joined The American College of Obstetricians and Gynecologists to develop a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology.

Martin Marlow, President of Maverick Publishing Specialists, commented,

I am thrilled to have both Andrea and Rebecca coming on board at the same time to strengthen our Senior consultant team. It means we will be able to provide even greater depth and breadth of strategic and business development support at the highest levels on both sides of the Atlantic. And with such a wide range of International experience and expertise, I am delighted to have such fantastic resources joining us to support our growing list of Association, Society and not-for-profit Publisher clients as well as Commercial Publishing customers.

Maverick Publishing Specialists Ltd. and Mark Lane Consulting announce Strategic Partnership

Reacting to rapid increase in demand, Maverick to represent and expand Mark Lane’s range of Group Facilitation, Focus Group and Library Advisory Board Support Services.

Dorset, UK October 4th, 2017 – Maverick Publishing Specialists Ltd., the specialist consultancy and outsource solutions company for the publishing and digital content marketplace, announced today that they have agreed a strategic partnership with Mark Lane Consulting to develop and expand a range of Group Facilitation, Focus Group and Library Advisory Board Support Services.

In the last 18 months both Maverick and Mark Lane Consulting have noticed a sharp increase in their respective clients’ interest in understanding how to:

  • Identify customer needs and expectations and how they think
  • Gather insights into attitudes, perceptions, beliefs and feelings of existing and prospective customer groups.
  • Develop regular ‘snap shots’ of how their services are perceived
  • Test attitudes to proposed changes
  • Obtain feedback on recent initiatives and/or gaining feedback for improvement

Via their new strategic partnership, Mark Lane Consulting – with support from Maverick Facilitator Associates from all around the world –  are now better placed to assist and expand their respective clients’ requirements in all areas of Group Facilitation, Focus Groups and Advisory Boards.

Martin Marlow commented,

“I am extremely pleased Mark has agreed to work with us to develop this line of mutual customer support. In a busy schedule, organising these type of events and activities can take an awful lot of time and effort for our customers – and now we are even better placed to assist.

“A facilitator is perhaps the most critical factor influencing the effectiveness and usefulness of events such as these. Facilitators need to have a broad range of particular skills and characteristics, not least experience in handling small groups; enthusiasm; self-organisation; energy and open-mindedness. The facilitator's primary job is to create, and re-create, an environment that brings the best out of those present with regard to the aim of the meeting or outcomes required. Mark has an amazing background and expertise in all these areas and a track record that is second to none”   

Mark Lane added,

“Good facilitation is subtle; it may hardly be noticed or remarked upon. At the end of the day, the facilitator's job is well done if the purpose of the meeting is accomplished and everyone feels good about their participation. I am delighted to announce this partnership with Maverick as it now means I can increase the assistance I can provide in all aspects of event planning, preparation, logistics, management and facilitation”.

The new Maverick / Mark Lane partnership will further develop a set of facilitation services that can be tailored to fit the budgets and requirements of all differing customer types and size. These service packages will include such vital elements as;

  • Establishing the specific Goals the customer wants to achieve; agreeing Topics to be covered; and devising the event Structure – using most appropriate methods to encourage Engagement.
  • Planning and preparing for the event itself including Topic Preparation, Presenter Preparation, Presenter Coaching and maximising participant Interaction via the creation and use of briefing papers, questionnaires and case studies.
  • Facilitating the Event to encourage deep thinking and lively discussion, providing Post Event Follow up and Reporting; and Comprehensive Client Debriefs surrounding particular Findings and specific Recommendations.

The Maverick Publishing Specialist Team will be discussing the new partnership as part of their service offering at the Frankfurt Book Fair next week, October 11th to 14th in Frankfurt, Germany. If you would like to know more about the services on offer, please contact either Martin or Mark via the contact information below.

Stephen Laverick Joins Maverick Publishing Specialists as Business Development Senior Associate and XML / digital workflow expert.

Laverick returns to UK after 12 years in China

Maverick Publishing Specialists Ltd., are excited to announce that Stephen Laverick, ex-Integration Manager at Edanz Editing and Technical Director at The Charlesworth Group has joined Maverick to work with the expanding International Business Development and Account Management team, as well as add his in-depth XML and integrated publishing workflow expertise to the Content and Technology division.

Having recently returned to the UK after 12 years in Beijing, China, Stephen has over 20 years’ experience in scholarly publishing, primarily focused on digital publishing solutions.

At Edanz Editing, based in Beijing, Stephen’s role as Integration Manager was to ensure that the companies “publication process” based suite of author services met the needs of the publishing community by forming and managing collaborative partnerships with a wide range of both publishers and third-parties to create efficient workflows. Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

During his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China. He is a member of the Society of Scholarly Publishers, volunteering on the Membership Committee, and is involved in the JATS4R initiative to introduce standardisation in the use of JATS XML. Stephen has been a regular conference speaker and attendee at industry events such as SSP, ISMTE and ALPSP. He is now based in North Yorkshire, UK offering advice on XML and digital publishing workflows.

Martin Marlow, President of Maverick Publishing Specialists, commented,

I am thrilled to have Stephen coming on board. With such a wide range of experience and background in both the UK, China and internationally, alongside a Publishing contact network that is of the highest order, he will be an invaluable asset to our Business Development team. And with such a rich level of expertise in XML, publishing workflows and the whole publication process, he will also be a great asset to any client who wants assistance in these areas at either a strategic or operational level.

Strong Industry Growth leads to Maverick extending its expertise and support for 2017

New customer agreements mean further expansion of the Maverick Publisher Specialist Associate team

Dorset, UK March, 2017 – Recent client demand for specific expertise and support across all three of its core service areas has resulted in Maverick Publishing Specialists Ltd., the strategic consultancy and outsource services company, adding a number of senior level expert Associates over the last 3 months.

Further strengthening its ability to provide Board level and specialist support in Marketing, Sales, Market Research, and all areas of Content and Technology consultancy, Maverick is seeing an Industry in strong growth mode.

Recent additions to its Publishing support team include Ruth King, as Affiliate Senior Associate, Open Access. With deep experience of open access, change management and process development, Ruth was previously Editorial Director for Springer Nature's open access journals in Health Sciences, at BioMed Central. Linda Gardner, has also joined as Affiliate Associate, Medical Publishing and Communications. Linda is a medical publishing and medical communications professional with over 25 years’ experience working for the likes of the Current Science Group, Springer and Future Science Group in a variety of senior management roles.  Mark Styles, is Maverick’s new Affiliate Associate, Higher Education Textbooks and Online Digital Learning and has over 10 years’ experience in the Higher Education textbook and digital solutions market, gained in a variety of editorial, advisory and management roles with John Wiley & Sons Ltd. And illustrating the widening of different market sector client demand, Edwin Bailey, has come onto the team as Associate, B2B Publishing. With over 16 years' experience in trade, professional and business publishing, Edwin has worked for a number of publishing companies including Financial Times Business and Informa before setting up his own business URCH Publishing (which he sold in 2012).

Maverick’s Technology and Content Division has also seen a rich level of Associate growth in recent months, illustrating that new product, content and service development in the Publishing Industry is accelerating greatly. Nancy Roberts came on board in January as Senior Associate and has already delivered her first assignment. Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press. Lettie Conrad, Affiliate Associate, Product Research and Development also came on board in late 2016 and brings more than 15 years’ experience in scholarly publishing, most recently via senior management positions with SAGE Publishing. Based in the US, Lettie is Maverick’s lead specialist in UX / UI and content / platform discovery including web analytics and custom benchmarking for evidence-based product management. Often working with Lettie is Alicia Warren, Affiliate Associate, User Experience. Alicia is a UX professional who has served as the project lead in publishing on products ranging from SAGE journals to online learning platforms and marketing landing pages at Wiley. Adding to the Senior team expertise is Helga Zunde-Baker, who also joined in January as Senior Associate. Helga has almost 25 years of experience in academic and professional publishing, working for in the past for organisations as diverse as the British Standards Institution, The Lancet (Elsevier), The Chambers Dictionary, and IDS (Thomson Reuters). Most recently Helga was Global Head of Production at SpringerNature and prior to that was Publishing Services Director for Palgrave Macmillan.

The Maverick Marketing, Sales and Market Research team has also seen recent growth in numbers with Genevieve Collett joining as Senior Associate, Marketing and Market Research. Having worked in academic research publishing for more than 20 years, Genevieve has held positions in marketing, sales and editorial management for Wiley, Nature Publishing Group and Taylor and Francis. Most recently she has specialised in Learned Society and Association partnership marketing. Andrew Neilson, Affiliate Senior Associate, Sales and Marketing, has over 20 years’ international sales and marketing experience in academic and STM publishing, most recently as Channel Director, EMEALA at Elsevier Science and Technology. Prior to that, Andrew was Director of Sales and Marketing EMEA at Houghton Mifflin International, responsible for sales and marketing of Houghton Mifflin's college and trade/reference portfolios in EMEA. And lastly, Clare Wratten, has joined the team as Affiliate Associate, Marketing and Communications. Clare is an industry professional with over 18 years' experience in field, and specialises in both strategic and tactical PR communications as well as Social Media.

Speaking of the appointments, Martin Marlow, President of Maverick Publishing Specialists, said, “We’re delighted to welcome such a talented group of individuals on board, many of whom will be attending the upcoming London Book Fair and/or UKSG conferences. Our Industry is obviously undergoing a particularly rich period of growth and expansion at the moment. We are proud that we have been able to move quickly to assist our clients in meeting the needs of both their customers, authors and their diverse range of researchers and end users.

Maverick Publishing Specialists to launch two new service packages (and announce new Associates) at this year’s Frankfurt Book Fair

Maverick to promote new “Product Development & the Researcher Experience” and “Discovery to Download” Publisher Support Services at this year’s Fair.

Dorset, UK October, 2016 – Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, today announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages at this year’s Frankfurt Book Fair. And in related news, Maverick will also be unveiling 3 new Associates who are joining the ranks of their worldwide consultancy team.

Maverick have established 5 bespoke “turn key” support services in the areas of Marketing, Market Research, Content Management and Supplier / Vendor selection that are already retained by several clients from many market sectors and regions. At the Frankfurt Book Fair, this year, Maverick will be launching two product-focused services for Publishers of all types. 

The “Product Development & the Researcher Experience” package is exclusive to Maverick and is designed to assist clients with all aspects of their “user experience.” Publishers often struggle to translate an operational awareness of researcher and customer experiences into commercial success for digital products – whilst their long-term success often depends on a new approach to managing products. User-centered, evidence-based programming accelerates product innovation, and optimizes engagement and downloads. By generating an accurate view of users to translate into defined strategies, this new suite of Maverick services will provide publishers and institutions with insights into their researchers’ experiences, interpreted to inform business goals and drive impactful product decisions. Maverick experts help clients establish cutting-edge product development routines and can address improvements in metadata architecture, content management and distribution strategy, product design, business models, and more. From strategy to implementation, Maverick Product Development & Researcher Experience services are arranged around three distinct stages of build > measure > learn. This new offering includes end-to-end development, as well as design and implementation of product management processes, automated quality assurance and data governance, and establishment of resultant KPI dashboards to ensure they are best organised to compete in today’s digital marketplace.

The “Discovery to Download” service package is focused on optimizing discoverability and digital product usage. Channels of scholarly content discovery and access are plentiful, complex, and ever-changing. Many clients are concerned they may be in reactive mode when it comes to pushing their content through the networks where their readers expect to find them. Others are looking to proactively drive usage across industry sectors and address the expectations of their end users. Albeit, no one-size-fits-all, product and business objectives are often best met by facilitating a smooth, successful user journey from discovery to download. This new service package includes a variety of methods that have been proven to effectively and efficiently optimize content workflows and database development. The service elements (organized around “Insights”, “Analysis” and “Progress”) are focused on adhering to information industry standards, protecting the value of your copyright and licensing agreements, and increasing engagement and the researcher experience.

Lettie Y. Conrad recently joined Maverick as an Affiliate Associate from SAGE Publishing where she was mostly recently Executive Program Manager, Discovery & Access. She has already been with the Maverick team at the recent ALPSP conference and brings to Maverick over 15 years’ experience in scholarly publishing. An Associated Editor for Learned Publishing and serving her fifth year in NISO’s Open Discovery Initiative, Lettie’s areas of speciality include (amongst others) UX, discoverability and SEO and Product strategy development. She is based in California, USA.

Also new to Maverick – and joining the 5 strong Maverick team at the Book Fair this year – is another well-known industry figure, Arend Kuester. For the last six years, Arend was Director of Bloomsbury Qatar Foundation Journals / QScience (the Qatar Foundation and Bloomsbury Publishing partnership). He is now back in Germany (Berlin) and has joined to help with both Business Development and Projects. With over 25 years publishing industry expertise, Arend is an international senior executive who brings a wealth of experience in STM business strategy, sales and marketing; academic and professional journal development; as well as managing trade publishing and business relationships. He is also one of Maverick’s most experienced Open Access development specialists. Arend’s past career has also included Business Development Director at Bloomsbury Publishing Plc, and prior to that, European Director for Publishers Communication Group (PCG).

Lastly, Clare Wratten has joined Maverick as an Affiliate and is based on the South Coast of the UK. Clare is a marketing operations and PR / communications specialist and has joined the existing Maverick marketing team to help bolster the ranks of this largest (and still growing) division. Clare is an industry professional with over 18 years’ experience in marketing and communications and most recently worked at Semantico. She is currently managing the marketing and social media for several clients.