Research Media announces strategic partnership with Maverick Publishing Specialists

Research Media and Maverick Publishing Specialists have today announced a strategic partnership which will develop new business opportunities for a combined client base by expanding the services offered.

Research Media is an international dissemination expert that offers a full suite of editorial, design and production services to academic institutions and research projects across the globe. Maverick Publishing Specialists is a strategic consultancy and outsource services company for the publishing sector offering marketing, market research, sales and content / technical consultancy and support.  The partnership will see both organisations working together offering a complementary and extended range of services.

The partnership enables Research Media to broaden its offering to include technical website development, market research, sales support and data sourcing in order to boost client networks. In addition, clients can benefit from expert advice on digital marketing strategies such as social media which are pivotal in today’s digital world.

Maverick clients will benefit from expert knowledge in design, editorial and research dissemination services from Research Media. The partnership will use reciprocal skills to allow access to innovative and engaging design solutions such as infographics, animations and branding of all communications.

Martin Marlow, President Maverick Publishing Specialists says: “This complementary partnership has been formed to develop new business opportunities. This will be of great benefit to our respective existing and potential clients.”

Vicky Williams, CEO of Research Media says: “We have been working closely with Maverick over the past couple of years and they played a key role in the development of our new content website. I am delighted that we have formed a strategic partnership which I believe matches the expert resources of both companies. We share the same values and I’m confident we will exceed client expectations.”

 

Content Marketing 2 – Social Media and Search Engine Optimisation

In a previous blog post we looked at white papers and other essentials of content marketing. This time we look content marketing with social media and search engine optimisation.

Digital media has opened up vast new avenues of potential readers – from the self-selecting  audiences of LinkedIn groups to posting images of journal or book covers on Pinterest, each of these channels can be used to target your audiences.

Twitter

Twitter in particular is an excellent channel for distributing snippets of information that can generate interest and direct consumers to your content. The constant conversations on twitter can be overwhelming, and one way to avoid twitter fatigue is to allow a group of staff to tweet. Create a team from different departments who can answer any question – spreading the load keeps level of work and costs down.

Think about who you want to communication with – actively follow and converse with potential customers, not just industry insiders – it’s the same as building up an email list; tweet links and info your customers will find useful. Establish identities relevant for different target audiences so you can promote specific content and maximise exposure.

Other ways to make the most of Twitter communication include:

  • Grow the number of followers quickly – follow groups and associations on Twitter that share similar interests to your organization and grow your own followers through reciprocal follows.
  • Retweets – retweet what your followers are saying to show your commitment to your audience and to encourage them to return the favour for your own tweets.
  • Key influencers – identify influencers for your particular areas and ask them to retweet posts you put out to their own followers.

LinkedIn

LinkedIn is also a great way of targeting relevant groups to inform them about your content. Maximising the effectiveness of LinkedIn requires putting some time into the groups, liking other people’s posts and participating in discussions to become a valued group member.

Some groups are incredibly busy and the active life of a post is about 24 – 48 hours. Others are slower, and a post can keep the top spot for a week or so. In busier groups, to increase exposure of the content you’re promoting, put out a series of across a number of groups repeatedly over a 10 day timeframe.  And make sure you staff, friends and partners know you’re doing this, so that they can jump in, comment and like posts.

Search Engine Optimisation

Ensuring your search engine optimisation is up to date is equally important in maximising discoverability of your content. Publisher platforms are seldom the main entry point for users who often enter your site at the article level, for example. But you can make sure that Search Engines will rank you higher if you provide the basic information they need to ascertain what your online offering is about.
It’s always worth reviewing your platform to make sure covered the basics:

  • Better ‘back linking’ – it’s important to link back and forth to other significant sites, authors, memberships, groups, listservs etc
  • Citations, citations, citations – the more you are cited and linked to, the greater your ranking.
  • Content relevance – abstracts, intro paragraphs, page content and titles all need to have relevancy. When writing your page narratives, make sure that these too include the keywords that your customers would use to find what they are looking for. Try to second guess your customer’s search terms and then embed them into your narrative.  Customers don’t search for ‘sell me a book’ they search for ‘I want to buy a book’.

Write long form body content that includes predetermined keywords so both Google and visitors can tell what your product is. And also use keyword suggestion tools to find key phrases six or seven words long and optimise for these more specific terms.

Of course, it’s also possible to get to the top of the search results through advertising, more on that next time…

Authors: Duncan Enright, Sara Killingworth