Data Strategies in Academic Publishing

Part three of Anthony Finn's series of posts on data management which also includes
Book Metadata – an IntroductionMetadata, Customer Data and Title Management Systems
and ISBNs – Vital or dying in e-publishing?

Academic publishing has at its core the responsibility to disseminate content as widely as possible. That means ensuring content is easily discoverable, regardless of content type, user requirements and desired methods of access.  This is particularly important now that the nature of content is changing, with more and more texts integrating audio and visual elements. User requirements include purchasing not only a whole book, but a subscription, or instant access to a chapter, article or chart. And of course methods of access now include tablet and phones as well as computers.

These changes put pressure on publishers’ control of their data, requiring a more detailed and nuanced approach for many publishers.

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Maverick Publishing Specialists announces new International additions to their growing team of publishing experts

Appointments facilitate Maverick’s further expansion into Australia and New Zealand, as well as providing greater support for the company’s international business development, technology and project management divisions.

Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, today welcomed new members to its growing team of associates; Darren Gillgrass, who joins as Head of International Business Development for non-US Markets; Sophie Durlacher, who joins as Associate and Programme/Project Management Consultant; and Diana Jones, who joins as a Marketing Associate and will take the lead in heading Maverick's new Australian office and supporting Maverick’s continuing expansion into Asia Pacific.

Darren has over 20 years experience in STM publishing, heading both journal publishing as well as medical education & communication teams. His previous roles include Managing Director of the Informa Healthcare Communications and Informa Custom Publishing Groups and General Manager of Wolters Kluwer Health, Germany, Austria and Switzerland. He was also responsible for running the Pharma Business Intelligence Group across Europe, Japan and Asia. Joining Maverick to help drive further business and project development outside the US territories, his particular areas of expertise also includes continuing medical education, e-healthcare, product and market development, licensing and top level publishing strategy.

Sophie is a seasoned project manager who helps guide teams through transition and development. With vast experience going back to the very early days of online publishing, Sophie has overseen print and online publishing management for top publishing companies including Thomson, Macmillan, and ProQuest International. Sophie  has also provided research, account management, market analysis and project management services to a range of companies across publishing, technology and marketing, including Merck Animal Health, Qualcomm and CUP.

Diana Jones is heading up Maverick’s new Australia office. With over 20 years’ experience of working in editorial, marketing and product development roles in the STM publishing and non-profit sectors, Diana’s areas of expertise include marketing strategy and planning, product development, business planning, market research, branding, and online marketing. She is also an experienced project manager and a Certified Practising Marketer in Australia.

Speaking of the appointments, Martin Marlow, Principal Maverick Publishing Specialists, said, “We’re delighted to welcome Darren, Sophie and Diana on board. In the last few years, Maverick has grown from strength to strength and these appointments demonstrate the extent to which Maverick’s client base is growing and becoming more international in scope. Diana’s appointment, in particular, further supports Maverick’s expansion into Asia Pacific following our partnership with The Charlesworth Group. This partnership, which provides sales and marketing support services in China, is picking up pace and we are already receiving enquiries from a number of publishers wishing to gain more exposure or revenue from this key region. By welcoming Darren, Sophie and Diana on board we can draw on their considerable experience of the publishing industry to provide an even better quality service to our clients.”

David Thew & Company announces cooperation agreement with Maverick Publishing Specialists

Companies join forces to pool resources, personnel, networks and market intelligence to offer a significantly enhanced range of recruitment and resource identification services

David Thew & Company, the specialist executive search and recruitment consultancy for the publishing and digital content marketplace, has announced a cooperation agreement with Maverick Publishing Specialists, the global publishing consultancy and operational outsourcing specialist.

By pooling resources, personnel, networks and market intelligence on a global basis, David Thew and Maverick will be able to offer a significantly enhanced range of recruitment and resource identification services to clients across a wide variety of requirements, including:

•    Research, consultancy and interim management solutions prior to or during a permanent recruitment process
•    Recruitment of permanent staff following an initial consultancy project
•    Provision of experienced and qualified staff for short to medium-term individual projects, or on an ongoing outsourced contract basis
•    ‘On the ground’ competitive intelligence including salary and benefits benchmarking
•    Genuine global reach, with the capacity to operate at local, regional, international and multinational level
•    A combined network which is global, dynamic, multi-level and multi-disciplinary

David Thew has worked in the online publishing market for 30 years and in recruitment and executive search for the last 20 years. He was a founding director of the specialist publishing and knowledge management recruitment consultancy Intelligent Resources and subsequently Director of Publisher and Content Provider Recruitment at TFPL. He left TFPL in February 2013 to launch his own executive search consultancy.

Established in 2009, Maverick Publishing Specialists, headed by its Principal, Martin Marlow, comprises more than 60 consultants worldwide. With experience spanning the breadth of digital publishing, Maverick helps clients across a range of business areas including digital and publishing strategy; marketing strategy, communications and market research; technology, content and product development; sales support and publisher relations. Collectively, the Maverick consultant team have worked for major commercial publishers, SME and Society publishers, aggregators, hosting companies and trade and consumer organizations and have delivered consultancy and support for publishers and service providers of all types and market sectors.

Speaking of the agreement, Martin Marlow, Principal of Maverick Publishing Specialists, commented, "One of Maverick’s core strengths has always been its flexible approach to client support. Our goal is to provide publishers with the ability to tap into a wealth of human resource and experience via a number of differing business models dependent on their specific requirements and budget. We are delighted to enter into this agreement with David Thew & Company as it enhances and expands yet another range of customizable services we can offer all our respective clients. Increasingly Maverick found that we were being asked to provide short or longer-term support (either in a particular area of expertise or to cover specific job functions) until such time as a more permanent employee could be found. From our discussions with David Thew, it was clear there was synergy between the two companies which if combined, would enable us to provide a much more comprehensive service across the interim management and recruitment process.”
    
David Thew added, “Although the global recruitment market is increasingly virtual, there is no substitute for specialist on-the-ground market expertise and resources, particularly in such a fast-paced and dynamic marketplace as publishing. We were increasingly being asked to provide recruitment solutions both on a project basis and in geographies where our existing resources were stretched to capacity. By entering this agreement with Maverick, we can provide clients with a complete end-to-end resourcing service across multiple disciplines on both an interim and permanent basis, drawing on specialist market knowledge in all localities. Clients have made it clear they want to work with us on a global basis, and we can now respond to that demand.”