Do you value your education enough to let your lunch go cold?

On Saturday, just before lunchtime, I got a phone call. It wasn’t from a number I recognized and when I picked up it wasn’t someone I knew. Under usual circumstances a phone call like that will take about three and a half seconds while I wrestle with how rude I’m going to be to the poor underpaid individual at the other end. But on this occasion I ended up on the phone for the best part of half an hour; the subject? My education.

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Maverick Publishing Specialists and The Charlesworth Group enter reciprocal partnership agreement

Together, the companies will provide service packages aimed at supporting international publishers’ expansion into China and Chinese publishers’ expansion into international markets

Dorset, UK, 9th September 2013 - Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, today announced that it has formed a strategic partnership with The Charlesworth Group, a high quality, independent, publishing services company.

Charlesworth will act as Maverick’s preferred service partner for the China region, and the two companies will offer reciprocal service packages for publishers wishing to enter the China market and for Chinese publishers wishing to gain international exposure.

Speaking of the announcement, Martin Marlow, Principal, Maverick Publishing Specialists, said “As digital publishing provides increasing opportunities to reach new audiences and territories, The Charlesworth Group found that it was receiving more and more requests from its Chinese publisher base to help them gain international presence. At the same time, Maverick was being asked to support our existing clients’ strategies for penetrating the China market as well as the wider Asia Pacific region. So it just made increasing sense for the two companies to explore how we could use our specific areas of expertise and address these requirements together, to the mutual benefit of all our respective clients.”

The partnership comprises two distinct sets of services – one for publishers wishing to expand their business into China and the other for Chinese publishers wishing to develop a greater international presence. Marlow continued, “Maverick offers publishers a wealth of services across a number of different areas including sales support, strategic and operational marketing, market research, and platform development including vendor selection and support. Plus, our associates have extensive experience across all geographies. Over the last few years, we have helped clients expand into new territories as well as new market sectors to evolve their publishing strategies. As such, we are well-placed to provide the support Chinese publishers need to build their international business.”

Helen Charlesworth, CEO, The Charlesworth Group, concurred. “We’re delighted to be entering into this partnership and to be Maverick’s preferred partner for China. Not only are the numbers of Chinese publishers wishing to reach an international audience growing but the China market is growing exponentially in terms of output of research. As a result, international publishers are seeking to strengthen their sales and marketing penetration into the region as well as looking to grow their content portfolio through papers from Chinese researchers, Chinese editions, co-sponsored and co-published publications. Successful expansion into this market can be fraught with difficulties. But our expertise in sales, marketing and market research, author outreach and editorial / publisher services, combined with Mavericks international outreach, means we are now best placed to help our publishers succeed.”

For further information about the services provided through this partnership, please contact martin@maverick-os.com or Helen.Charlesworth@charlesworth-group.com.