Taking Content Mobile
Only a couple of years ago, faced with a room of students engrossed in their mobile phones, any teacher or professor could be forgiven for thinking that they’d lost the attention in the room. But recently, these devices have become essential tools for students, who are using phones, tablets and notebooks, to find research information, take notes and project manage their studies.
Students are highly mobile, resourceful and under increased pressure to gain as much as they can from their time at university. 67% of students use technology at least once an hour and 40% every 10 minutes; they are permanently connected to a universe of scholarly information through their VLE and institutional library. Their expectation is that they should be able to immediately access the information they need, and if they can’t they will substitute published information with alternative sources that are connected, including Google and Wikipedia.
Today’s student needs access, portability and immediacy of information and it’s become essential for all publishers and libraries to have a strategy that takes their content mobile.